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class="text-base font-semi-medium"><span class="inline-block arrow-animation">线下销售<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">POS（销售终端）</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/international"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">面向全球销售<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">国际销售</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/plus/solutions/b2b-ecommerce"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">批发和直销<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">B2B（企业对企业）</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/payments"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">接受在线付款<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">设置付款表单</div></a></li></ul></div><div class="col-span-3 col-start-7 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="m12.75 19.25 5.5-5.5m1 2.5v-3.5h-3.5m-2 14.5h.5a1 1 0 0 0 1-1v-2.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v2.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-5.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-市场" class="text-t7 inline-block">市场</span></div><ul class="pb-2" aria-labelledby="subNavItem-市场"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/marketing"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">推广业务<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">触达和留住客户</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/facebook-instagram"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">通过社交媒体进行营销<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">社交媒体集成</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/inbox"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">与客户聊天<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Inbox</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/email-marketing"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">培养客户<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Email</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/segmentation"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">了解您的受众<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">获得客户洞察</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span id="subNavItem-管理" class="text-t7 inline-block">管理</span></div><ul class="pb-2" aria-labelledby="subNavItem-管理"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/manage"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">管理您的业务<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">跟踪销售、订单和分析</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/analytics"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">衡量效果<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">分析和报告</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/shipping"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">发货更快<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Shipping</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/orders"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">管理您的库存和订单<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">库存和订单管理</div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[&#x27;&#x27;] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="https://shopify.dev" aria-label="外部来源：Shopify 开发人员 . 借助 Shopify 强大的 API 进行开发"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Shopify 开发人员<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">借助 Shopify 强大的 API 进行开发</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/zh/plus"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Plus<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">适合持续增长的数字品牌的商务解决方案</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/zh/products"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">所有产品<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">探索所有 Shopify 产品和功能</div></a></li></ul></div></div></div></div><!--/$--></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/zh/pricing">定价</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="资源-toggle-open" aria-controls="资源DesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="font-semi-medium mr-3">资源</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><!--$--><div id="资源DesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span id="subNavItem-帮助和支持" class="text-t7 inline-block">帮助和支持</span></div><ul class="pb-2" aria-labelledby="subNavItem-帮助和支持"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://help.shopify.com/zh-CN/" aria-label="外部来源：帮助和支持 . 获取全天候支持"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">帮助和支持<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">获取全天候支持</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/blog"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Shopify 博客<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">商业策略建议</div></a></li></ul></div><div class="col-span-6 col-start-4 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-热门主题" class="text-t7 inline-block">热门主题</span></div><ul class="pb-2 columns-2" aria-labelledby="subNavItem-热门主题"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/blog/what-is-shopify"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">什么是 Shopify？<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">我们的商务平台是如何运作的</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/blog/topics/social-media-optimization"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">社交媒体策略<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">在社交中达成交易</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white border-l scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span id="subNavItem-基本工具" class="text-t7 inline-block">基本工具</span></div><ul class="pb-2" aria-labelledby="subNavItem-基本工具"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/tools/logo-maker"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">logo 制作器<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.shopify.com/stock-photos" aria-label="外部来源：图库照片 ."><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">图库照片<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/blog/business-plan-template"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">商业计划模板<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.linkpop.com/" aria-label="外部来源：“个人简介链接”工具 ."><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">“个人简介链接”工具<span class="sr-only">.</span></span></div></a></li></ul></div></div></div></div><!--/$--></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/zh/enterprise">企业版</a></div></li></ul></nav><div class="ml-auto transition-opacity duration-200 opacity-100 delay-100"><ul class="lg:flex hidden items-center"><li class="mr-8 text-base"><a class="whitespace-nowrap hover:underline text-black" href="/zh/login?ui_locales=zh-CN" data-component-name="login">登录</a></li><li class="leading-[0]"><a href="https://accounts.shopify.com/store-create?locale=zh-CN&amp;language=zh-Hans&amp;signup_page=https%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2Ftiktok-marketing&amp;signup_types%5B%5D=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus 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src="https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&amp;originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&amp;originalHeight=641&amp;width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&amp;originalHeight=641&amp;width=400 400w"/><div class="absolute rounded-[15px] overflow-hidden z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] h-[85px] tablet-xl:h-[140px] desktop:h-[180px] right-0 tablet-xl:right-[-20px] desktop:right-[20px] top-[-25px] tablet-xl:top-[-30px] desktop:top-[-40px]"><img src="https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&amp;originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&amp;originalHeight=641&amp;width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&amp;originalHeight=641&amp;width=400 400w"/></div><div><img class="absolute rounded-[15px] z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] bottom-[20px] tablet-xl:bottom-[-50px] desktop:bottom-[-70px] right-[-50px] tablet-xl:right-[-70px] desktop:right-[-100px]" src="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&amp;originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&amp;originalHeight=641&amp;width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&amp;originalHeight=641&amp;width=400 400w"/></div></div></div><article id="article" itemscope="" itemType="https://schema.org/Article" class="featured-blogs__section"><meta itemProp="mainEntityOfPage" content="/zh/blog/tiktok-marketing"/><meta itemProp="dateModified" content="2024-10-03T09:30:00.000Z"/><div class="relative"><div class="py-10 tablet:text-center desktop:pt-16 desktop:pb-16" data-mode="light"><div class="container desktop:w-9/12 desktop:mx-auto"><div class="uppercase text-shade-100 font-aktivgroteskextended text-[12px] leading-[14px] tracking-[0.01em] font-semibold tablet-xl:font-sans tablet-xl:text-[11px] tablet-xl:leading-[13px] tablet:tracking-[0.5px] tablet:font-bold pb-2"><a href="/zh/blog" class="no-underline hover:text-link-light-hover topic-link">blog</a><span class="richtext px-2.5 text-xs">|</span><a href="/zh/blog/topics/营销指南" class="no-underline hover:text-link-light-hover topic-link">营销指南</a></div><h1 class="richtext font-medium tracking-[-0.02em] text-[28px] leading-9 tablet-xl:text-[40px] tablet-xl:leading-[48px]" itemProp="headline">2024年TikTok营销指南：实用技巧与策略</h1><p class="richtext font-normal tracking-[-0.02em] text-[18px] leading-[26px] tablet-xl:text-[20px] tablet-xl:leading-7 desktop:text-[22px] desktop:leading-8 mt-4 desktop:mt-4">发掘TikTok的商业潜能，掌握高效策略与专家技巧，打造吸睛内容，引爆TikTok用户互动热潮。</p><div class="lg:hidden mt-4 tablet-xl:mt-12"><div class="gap-x-1 flex flex-wrap font-bold sm:justify-center !text-lg text-legacy-gray-90 last:[&amp;_&gt;div]:justify-start sm:last:[&amp;_&gt;div]:justify-center"> <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/zh/blog/authors/shopify-staff" class="no-underline" itemProp="url"><span itemProp="name">Shopify Staff</span></a></span></div><div class="text-body-sm text-shade-50">更新时间<!-- --> <time>2024年10月3日</time></div></div></div></div><div class="tablet:container desktop:w-9/12 desktop:mx-auto overflow-hidden flex justify-center"><img class="" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/tiktok_20marketing.jpg?v=1728020221&amp;originalWidth=1848&amp;originalHeight=782" alt="手机图形表示，上面覆盖着TikTok应用图标和手表图像" loading="eager" decoding="async" width="1848" height="782" srcSet="https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/tiktok_20marketing.jpg?v=1728020221&amp;originalWidth=1848&amp;originalHeight=782&amp;width=200 200w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/tiktok_20marketing.jpg?v=1728020221&amp;originalWidth=1848&amp;originalHeight=782&amp;width=400 400w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/tiktok_20marketing.jpg?v=1728020221&amp;originalWidth=1848&amp;originalHeight=782&amp;width=600 600w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/tiktok_20marketing.jpg?v=1728020221&amp;originalWidth=1848&amp;originalHeight=782&amp;width=800 800w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/tiktok_20marketing.jpg?v=1728020221&amp;originalWidth=1848&amp;originalHeight=782&amp;width=1000 1000w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/tiktok_20marketing.jpg?v=1728020221&amp;originalWidth=1848&amp;originalHeight=782&amp;width=1200 1200w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/tiktok_20marketing.jpg?v=1728020221&amp;originalWidth=1848&amp;originalHeight=782&amp;width=1400 1400w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/tiktok_20marketing.jpg?v=1728020221&amp;originalWidth=1848&amp;originalHeight=782&amp;width=1600 1600w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/tiktok_20marketing.jpg?v=1728020221&amp;originalWidth=1848&amp;originalHeight=782&amp;width=1800 1800w"/></div></div><div class="container grid-cols-4 sm:grid-cols-8 md:grid-cols-12 block tablet-xl:grid gap-y-0 gap-x-12"><div class="col-span-4 xs:col-span-12 md:col-span-4 lg:col-span-3 col-start-1 nav-drawer md:pb-20 pt-10 desktop:pt-16" data-component-name="blog-left-sidebar"><nav class="md:top-[calc(var(--header-height)*2)] md:max-h-[calc(100vh-var(--header-height))] md:overflow-auto md:sticky md:pb-6 pr-2"><div class="flex py-5 md:hidden border-y border-shade-20 text-[12px] mb-6 md:mb-0 leading-[20px] font-medium px-6">在这一页<svg viewBox="0 0 20 20" class="w-[20px] h-[20px] ml-auto transition"><path fill-rule="evenodd" d="M5.72 8.47a.75.75 0 0 1 1.06 0l3.47 3.47 3.47-3.47a.75.75 0 1 1 1.06 1.06l-4 4a.75.75 0 0 1-1.06 0l-4-4a.75.75 0 0 1 0-1.06Z"></path></svg></div><div class="mb-4 uppercase hidden md:block">在这一页</div><ul class="relative overflow-auto before:absolute before:inset-y-0 before:left-0 md:before:bg-shade-20 before:w-[1px] before:z-1 my-10 md:mt-0 md:mb-16 hidden md:block"><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#1">什么是TikTok营销？</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#2">TikTok 营销的优势</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#3">如何制定TikTok营销策略</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#4">TikTok营销的10 个技巧</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#5">5 个TikTok营销案例</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#6">五大TikTok营销趋势</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#7">在TikTok上连接购物者</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#8">TikTok营销常见问题</a></li></ul><div class="hidden md:block bg-blog-bannerBg"><div class="p-6"><p class="richtext text-2xl font-aktivgroteskextended leading-4 desktop:leading-7 color-black tracking-[-0.02em]">立即开创您的在线业务。</p><p class="richtext font-aktivgroteskextended desktop:leading-7 color-black tracking-[-0.02em] text-2xl mb-9 font-bold">完全免费。</p><a 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[&amp;_.marketing-button]:no-underline [&amp;_a&gt;img]:mt-3 [&amp;_a&gt;img]:mb-8 [&amp;_a&gt;img]:h-[revert-layer] [&amp;_img]:my-12 [&amp;_a&gt;img]:inline-block [&amp;_figure&gt;img]:mb-0 [&amp;_figure]:mb-12 [&amp;_img]:inline-block [&amp;_ul]:list-disc [&amp;_ul]:space-y-3 [&amp;_ul]:pl-6 [&amp;_ul]:mb-6 [&amp;_ul_li]:pl-4 [&amp;_ol]:list-decimal [&amp;_ol]:space-y-3 [&amp;_ol]:pl-6 [&amp;_ol]:mb-6 [&amp;_ol_li]:pl-4 [&amp;_ol_li::marker]:font-bold [&amp;_iframe]:max-w-full [&amp;_figcaption]:mb-12 [&amp;_figcaption]:text-center [&amp;_figcaption]:text-xs [&amp;_figcaption]:sm:text-sm [&amp;_figcaption]:mt-1 [&amp;_strong]:font-medium [&amp;_strong]:text-black [&amp;_.heading--4]:font-aktivgroteskextended [&amp;_.heading--4]:text-2xl [&amp;_.heading--4]:text-black [&amp;_.heading--4]:font-medium [&amp;_.heading--4]:tracking-[-.02em] [&amp;_iframe]:mt-3 [&amp;_iframe]:mb-9 [&amp;_.container]:m-0 [&amp;_.container]:flex [&amp;_.container]:gap-5 [&amp;_.container]:flex-wrap [&amp;_.green]:text-[green] [&amp;_.red]:text-[red] [&amp;_.pros]:bg-[#eafaea] [&amp;_.pros]:rounded-[10px] [&amp;_.pros]:p-5 [&amp;_.pros_h3]:mt-2 [&amp;_.cons]:bg-[#ffebe6] [&amp;_.cons]:rounded-[10px] [&amp;_.cons]:p-5 [&amp;_.cons_h3]:mt-2 [&amp;_.pros]:tablet:flex-[1_0_calc(50%-10px)] [&amp;_.pros]:flex-[1_0_100%] [&amp;_.cons]:tablet:flex-[1_0_calc(50%-10px)] [&amp;_.cons]:flex-[1_0_100%] [&amp;_.pros_.grid-container]:grid [&amp;_.cons_.grid-container]:grid [&amp;_.grid-container]:gap-[5px] [&amp;_.grid-container]:grid-cols-[15px_auto] [&amp;_.pros_.grid-container]:p-[5px] [&amp;_.cons_.grid-container]:p-[5px] [&amp;_.aspect-video_iframe]:mt-0 article-content [&amp;_.truncated-text]:relative [&amp;_.truncated-text]:max-h-[300px] [&amp;_.truncated-text]:overflow-hidden [&amp;_.truncated-text]:mb-6 [&amp;_.truncated-text::before]:absolute [&amp;_.truncated-text::before]:content-[&quot;&quot;] [&amp;_.truncated-text::before]:bottom-0 [&amp;_.truncated-text::before]:w-full [&amp;_.truncated-text::before]:h-[150px] [&amp;_.truncated-text::before]:bg-gradient-to-t [&amp;_.truncated-text::before]:from-white [&amp;_.truncated-text::before]:from-50% [&amp;_.truncated-text::before]:to-transparent [&amp;_.truncated-text\_\_toggle]:absolute [&amp;_.truncated-text\_\_toggle]:bottom-0 [&amp;_.truncated-text\_\_toggle]:w-full [&amp;_.truncated-text\_\_toggle]:text-center [&amp;_.marketing-code]:bg-[#f0f1f2] [&amp;_.marketing-code]:font-bold [&amp;_.marketing-code]:p-1 [&amp;_.marketing-code.marketing-code--block]:p-4 [&amp;_.marketing-code--block]:block [&amp;_.marketing-code--block]:max-w-full [&amp;_.marketing-code--block]:overflow-x-scroll [&amp;_.marketing-code--block]:mb-5 [&amp;_.partners-signup]:mt-6 [&amp;_.partners-signup]:mb-12 [&amp;_.partners-signup]:bg-gray-200 [&amp;_.partners-signup]:p-3 [&amp;_.partners-signup]:md:p-6 [&amp;_.table]:block [&amp;_.table]:overflow-x-scroll [&amp;_.table]:max-w-full" itemProp="articleBody"><div class="hidden leadpage-container leadpage__image leadpage__content marketing-button hide--mobile block--bordered"></div><div><p>如果你正在规划社交媒体战略，TikTok（海外版抖音）无疑是一个不可忽视的重要平台。其独特的短视频形式能带来<a href="/zh/blog/what-is-roi" target="_blank">极高的投资回报率</a>，预计到 2027 年，TikTok 上的用户量将达到 22 亿，其影响力不亚于任何其他大平台。</p>
<p>在TikTok界，真实内容占绝对优势。与其他社交媒体平台相比，用户更青睐TikTok上那些原汁原味、充满吸引力的视频，而不是品牌通常会针对Instagram和Facebook等平台制作的，经过高度编辑、精心策划的帖子。</p>
<p>这种风格上的差异使TikTok创作者与其受众建立了一种难以在其他地方做到的链接。虽然TikTok是一个嘈杂的平台，但对于能够在真实性和营销之间取得完美平衡的创作者来说，它也是一座潜在的金矿。</p><div id="text-cta" class="hidden lg:block"></div>
<p>接下来，我们将探讨如何让TikTok融入品牌的整体营销策略，阅读平台实战小技巧，同时了解那些成功利用TikTok进行营销的品牌案例，激发灵感。</p>

<h2 id="1"><strong>什么是TikTok营销？</strong></h2>
<p>TikTok营销是向TikTok用户推广品牌、产品和服务的过程。常见的TikTok营销策略包括制作紧跟潮流的原创内容，运用热门的TikTok话题标签，以及邀请TikTok网红参与推广活动。</p>
<h2 id="2"><strong>TikTok 营销的优势</strong></h2>
<p>TikTok与其他社交媒体平台，特别是Facebook和Instagram最大的不同在于，后者的主页主要由你认识的人和你关注的频道组成。TikTok的做法与之相反，会优先展示你之前没见过的创作者的视频。这为TikTok营销带来了一个显著的优势：无论你的粉丝数量有多少，你的内容都有机会触达更广泛的观众群体。</p>
<p>TikTok的用户界面旨在让人们尽可能久地停留在应用内，比Facebook和Twitter之类的渠道更久。在TikTok上，你还可以设置“个人简介中的链接”，这一功能让该平台非常适合进行营销和销售活动。</p>
<p>如果你想接触更年轻的群体，TikTok是一款特别有用的工具，其62% 的受众年龄在10 到 29 岁之间。基于这些用户数据，你可以根据 Z 世代喜欢消费的内容量身定制视频，并利用你对<a href="/zh/blog/how-to-go-viral-on-tiktok" target="_blank">TikTok 算法</a>的理解来制造病毒式传播。</p>
<p>以下是使用 TikTok 进行营销的几大优势：</p>
<ul>
<li><a href="#9">每个视频都有病毒式传播的机会 </a></li>
<li><a href="#10">用户往往会被他们看到的商品吸引而购买</a></li>
<li><a href="#11">TikTok 网红营销市场非常庞大</a></li>
<li><a href="#12">TikTok 与 Instagram 能够形成良好的协同效应 </a></li>
</ul>
<h3 id="9"><strong>1. 每个视频都有病毒式传播的机会</strong></h3>
<p>Facebook的算法倾向于优先显示来自朋友和家人的内容，这意味着它会优先推送你认识的人和相关的内容。</p>
<p>相比之下，TikTok优先显示陌生创作者的视频。正如前面提到的，这种独特的发现机制确保了每个视频都有机会<a href="/zh/blog/how-to-go-viral-on-tiktok" target="_blank">在TikTok 上实现病毒式传播</a>，无论创作者有多少粉丝量。</p>
<h3 id="10"><strong>2. 用户往往会被他们看到的商品吸引而购买</strong></h3>
<p>无论你是投放<a href="/zh/blog/tiktok-ads" target="_blank">TikTok广告</a>，开屏广告，还是定期发布产品视频，都有机会吸引他人关注并促成购买。一项研究显示，近一半的TikTok用户会购买他们在应用中看到的品牌产品。</p>
<p>TikTok上基于产品的社交媒体趋势甚至催生了一个热门短语和标签：“TikTok让我下单了。” TikTok用户经常购买他们在平台上看到的产品。在某些行业中，这种趋势尤为明显，一项调查显示，高达89% 的TikTok用户表示，他们在TikTok上购买过一种美容产品。</p>
<p>TikTok购物体验不断优化，品牌和创作者纷纷利用平台内置的购物功能和电商整合，让观众能够轻松转化为顾客。这种方式实现了应用内直接购买，大大降低了转化的难度。</p>
<h3 id="11"><strong>3. TikTok 网红营销市场非常庞大</strong></h3>
<p>由于这种强大的引流能力，越来越多的品牌看到与创作者合作推广产品和服务的潜力。创作者通过与品牌合作，在视频中展示或推广商品，从而获得赞助收益，实现<a href="/zh/blog/make-money-on-tiktok" target="_blank">在TikTok上盈利</a>。</p>
<p>TikTok 上的创作者能够吸引数百万的粉丝。最棒的是，<a href="/zh/blog/niche-markets" target="_blank">小众内容</a>在平台上特别受欢迎。当某个小众领域在TikTok上逐渐受到追捧时，它就会发展成为一个独特的TikTok空间或亚文化，例如 #booktok、#filmtok、#cleantok 和 #gaytiktok。</p>
<p>与其他平台的<a href="/zh/blog/influencer-marketing-campaigns" target="_blank">网红营销</a>一样，关键是找到适合你品牌的网红。借助这些成熟的小众领域，你可以轻松找到你领域内的网红。</p>
<h3 id="12"><strong>4. TikTok 与 Instagram 能够形成良好的协同效应</strong></h3>
<p>如果你已经在 Instagram上拥有了一定的影响力，那么这里有个好消息给你：TikTok内置了可以直接链接 Instagram的功能。首先，你的 TikTok个人主页上有Instagram 链接按钮（与外部链接选项不同），这样人们就可以轻松从你的TikTok跳转到你的Instagram账户。</p>
<p>其次，TikTok提供自动分享至Instagram的功能。这意味着当你在 TikTok 上发布视频时，可以选择一键同步分享至Instagram Stories（快拍）和/或Instagram feed（动态）。</p>
<p>“我认为TikTok的魅力在于它能与Instagram和YouTube相互引流，”<a href="https://www.itsaugust.co/shop/" target="_blank" rel="nofollow noopener noreferrer">August</a> 的创始人娜迪亚·奥卡莫托（Nadya Okamoto）表示，“八月以来，我们在TikTok上的影响力不断扩大，因此，我们的Instagram粉丝数量也增加到了 175,000 人。”</p>
<h2 id="3"><strong>如何制定TikTok营销策略</strong></h2>
<p>要制定TikTok营销策略，请遵循以下步骤，以确保更接近你的业务和营销目标：</p>
<ol>
<li><a href="#13">开设TikTok企业账户 </a></li>
<li><a href="#14">定义目标受众 </a></li>
<li><a href="#15">了解形势</a></li>
<li><a href="#16">如何在TikTok上推广产品？ </a></li>
</ol>
<h3 id="13"><strong>1. 开设TikTok企业账户</strong></h3>
<p>开设TikTok企业账户是了解流行趋势，快速成为TikTok专家的好方法。平台不仅为企业创作者提供了商业音乐库、还提供了业务表现和受众数据分析功能，以及网络业务管理工具。</p>
<p>开设TikTok商业账户非常简单，是启动TikTok营销的第一步。首先，从Apple App Store或Google Play商店下载TikTok应用。然后注册TikTok账户，并按照以下步骤操作：</p>
<ol>
<li>进入你的个人主页。</li>
<li>点击右上角的三条杠，然后选择“Settings and Privacy（设置与隐私）”。</li>
<li>在“Account（账户）”下，点击“Switch to Business Account（切换到企业账户）”。</li>
<li>按照屏幕上的指示完成账户类型的切换。</li>
</ol>
<h3 id="14"><strong>2. 定义目标受众</strong></h3>
<p>我们知道TikTok是一个深受 Z 世代消费者欢迎的平台，但他们并不是唯一使用该平台的人群。阿尔法世代 是平台上日益壮大的未来消费者群体，而TikTok的使用在老年人群体中也有所增长。</p>
<p>要在TikTok上定义你的受众，尽量描述出最可能转化为顾客的人群：</p>
<ul>
<li>
<strong>位置：</strong>你的理想顾客住在哪里？即使只知道国家也有所帮助，但如果你经营的是本地业务，只想服务特定区域，那么你应该把这些地方单独列出来。</li>
<li>
<strong>年龄：</strong>你的顾客年龄范围是多少？除非你确切知道目标顾客正处于生命的某个阶段，否则请尽量保持广泛范围。</li>
<li>
<strong>性别：</strong>他们的性别是什么？这点可能不重要或很关键，取决于你的品牌。</li>
<li>
<strong>兴趣：</strong>他们的兴趣/嗜好/爱好是什么？（如烹饪、街舞、瑜伽）。这些信息有助于潜在的内容创意和受众定位。</li>
<li>
<strong>职业/行业：</strong>他们从事哪个行业，担任过什么职位？同样，这点可能不太相关，取决于你的品牌。</li>
<li>
<strong>收入水平：</strong>买家角色的收入范围是多少？他们对价格敏感还是愿意花更多钱购买优质产品？</li>
<li>
<strong>情感状态：</strong>他们是单身、正在约会中还是已婚？假如你从事婚庆行业，这可能是相关的。</li>
<li>
<strong>最喜欢的网站/应用：</strong>他们收藏什么类型的网站？他们是否每天浏览Instagram或Pinterest？有什么特定应用程序是他们离不开的？</li>
<li>
<strong>购买动机：</strong>这个人购买你产品的原因是什么？他们是想炫耀身份地位，还是想在百忙之中抽出时间锻炼？</li>
<li>
<strong>购买顾虑：</strong>他们为什么会选择不购买你的购品？他们是担心质量问题吗？</li>
<li>
<strong>其他信息：</strong>其他未涵盖但值得一提的信息，比如教育、生活阶段（有新生儿的父母）、他们参加的活动等。</li>
</ul>
<h3 id="15"><strong>3. 了解形势</strong></h3>
<p>在TikTok上，你有两个竞争对手：你的商业竞争对手（你可能已经识别出来）和你的内容竞争对手。与其他社交媒体平台一样，TikTok有很多个人和品牌，因此你不仅在与其他企业竞争，还在与其他创作者竞争。</p>
<p>研究你的竞争对手，看看他们是否在TikTok上出现。如果他们出现了，研究他们发布的帖子类型，以及哪些帖子拥有显著的互动量。这可以让你知道他们的受众喜欢什么，可能你的受众也喜欢相似的内容。只是要记住创作自己独一无二的内容，不要窃取创意！</p>
<p>然后花时间查看TikTok内容本身，以了解你的领域已经出现了什么。搜索话题标签，留意<a href="/blog/how-to-find-trending-sounds-tiktok" target="_blank">热门音效</a>，并关注For You（为你推荐） 页面上出现的内容。留意这些帖子与你商业竞争对手的是否有相似之处。</p>
<p>娜迪亚表示：“我们从TikTok中真正领悟到的是，它的算法和运作方式与Instagram 截然不同，在Instagram 上，你需要非常小心地规划每天发布内容的频率，但在TikTok上完全不同。”</p>
<h3 id="16"><strong>4. 如何在TikTok上推广产品？</strong></h3>
<p>除了投入时间和精力打造自己的品牌在TikTok 上的资料和视频外，你还可以通过网红和付费广告来加强你的TikTok营销。</p>
<p>网红营销可以把你的品牌和产品展示在其他人的受众页面，以此作为社会认同。而TikTok上的网红营销尤其庞大，特别是它是一个以创作者为中心的平台，类似于Snapchat。</p>
<p>Shopify商家<a href="https://peaceoutskincare.com/" target="_blank" rel="nofollow noopener noreferrer">Peace Out Skincare</a>通过与一名网红合作来推广其治疗痤疮的产品。该品牌将产品赠送给 TikTok网红，其中两名网红合作制作了一段视频。这个视频在一天内获得了 1200 万的播放量、240 万的点赞、6 万次转发和 1.5 万美元（约10.5万多元人民币）的产品销售额。该视频在发布后几个月里风靡一时，推动了销量的稳定增长，甚至超过了最初的激增。</p>
<p>要与网红合作实施你的TikTok营销策略，可以在平台上搜索网红，看看谁能与你的行业和受众产生共鸣。通过平台上的私聊功能联系他们，发送免费产品以换取他们的体验视频和真实反馈。这对营销和产品团队都很有帮助。</p>
<p>至于付费广告方面，TikTok Ads Manager为你提供了一组工具，可以帮助你提高广告面向特定受众的曝光率。<a href="https://www.omololajewellery.com/en-ca" target="_blank" rel="nofollow noopener noreferrer">Omolola Jewellery</a>结合使用自然和付费 TikTok 帖子来吸引新受众。这在疫情期间尤其有帮助，因为封锁措施导致客户无法安全前往Omolola的实体店，从而支持了公司的业务运营。</p>
<h2 id="4"><strong>TikTok营销的10 个技巧</strong></h2>
<p>制定策略后，就可以开始实施计划了。在创作和发布内容时，请牢记下列TikTok营销最佳实践和技巧。</p>
<ol>
<li><a href="#17">保持真实 </a></li>
<li><a href="#18">直播 </a></li>
<li><a href="#19">配置装备</a></li>
<li><a href="#20">保持简单 </a></li>
<li><a href="#21">在评论中互动</a></li>
<li><a href="#22">易访问性和易读性</a></li>
<li><a href="#23">新功能 </a></li>
<li><a href="#24">坚持发帖</a></li>
<li><a href="#25">尝试TikTok Stories </a></li>
<li><a href="#26">监控TikTok 数据分析</a></li>
</ol>
<h3 id="17"><strong>1. 保持真实</strong></h3>
<p>TikTok上有非常多的内容，保持真实，让你的内容脱颖而出很重要。TikTok上的用户不喜欢看起来像推销的视频。TikTok用户想要的是娱乐消遣或获得信息，不是被推销。</p>
<p>在开始你的TikTok营销活动之前，自己花点时间在这款应用上。一旦算法了解到你喜欢的内容，它会向你推送高质量的内容，你可能会受到启发，从而为你自己的内容增加创意。</p>
<p>TikTok的目的是让人感觉像一个社区，由个人发布相关和真实的内容。4K视频、精美的剪辑以及“电影”或“公司”内容可以会疏远用户。</p>
<p>由于大部分内容都是用智能手机拍摄、剪辑和上传的，你的TikTok页面看起来比你其他社交媒体频道少一点品牌的感觉也是正常的。</p>
<p>像<a href="https://www.tiktok.com/@ryanair?lang=en" target="_blank" rel="nofollow noopener noreferrer">Ryanair</a>和<a href="https://www.tiktok.com/@scrubdaddy?lang=en" target="_blank" rel="nofollow noopener noreferrer">Scrub Daddy</a>这样的品牌就很擅长用他们精心调整过的企业信息来换取与众多关注者之间真正的联系。</p>
<h3 id="18"><strong>2. 直播</strong></h3>
<p>与你的受众建立人际关系的一个方法就是利用TikTok的<a href="https://www.tiktok.com/live?lang=en" target="_blank" rel="nofollow noopener noreferrer">Live直播功能</a>，让创作者可以通过直播直接与关注者建立联系。进行直播是在TikTok上脱颖而出的最佳方法之一。</p>
<p>当你开始直播时，应用会向你的关注者推送通知，你的直播会被置顶在他们的For You页面。在目前有数百万创作者的平台上，这个位置非常宝贵。TikTok大力推广直播功能，而且操作起来非常简单。</p>
<p>每次TikTok直播后，你可以记录下一些常见问题的讨论要点，并更新你的列表。在直播过程中，尽量回答所有合适的提问，并且不要忘记感谢那些“赠送”你贴纸或表情符号的粉丝，因为这些都是有一定经济价值的礼物。</p>
<p>排期表也很重要。虽然即时直播很棒，但坚持做直播排期表有助于围绕你的直播建立社群。</p>
<p>一些出色的TikTok直播形式包括：</p>
<ul>
<li>常见问题环节</li>
<li>幕后揭秘</li>
<li>非正式的闲聊直播</li>
<li>“和我一起工作”环节</li>
<li>教学时段</li>
<li>采访特别嘉宾</li>
</ul>
<p>💡<strong>小贴士：</strong>如果你正在制定直播排期表，请务必考虑到你的关注者所在时区，并选一个大部分人不在上学或上班的时间。在你刚开始通过TikTok发展社群时，这是一个提升观看人数的好方法。</p>
<h3 id="19"><strong>3. 配置装备</strong></h3>
<p>视频应直接在智能手机上的TikTok应用程序中进行拍摄。应用内有大量的美颜滤镜和照明选项，可以弥补照明效果不佳的问题。</p>
<p>你可以借助更专业的设备和编辑工具来拍摄TikTok 视频，但投入的时间和精力并不总能带来预期的效果。</p>
<p>不过，声音是不应该将就的。虽然标准iPhone麦克风可能效果也不错，但优质的音频对于增加视频的重复播放次数和分享率来说，至关重要。</p>
<h3 id="20"><strong>4. 保持简单</strong></h3>
<p>你不能把整部小说都塞进一条推文里，你也不能把整部电影塞进一条TikTok里。为了让内容易于吸收，你的视频应该保持简短优美。</p>
<p>坚持用15 秒的视频分享高密度信息，并穿插60秒的视频深入讲解细节。如果某个话题十分重要，你可以将它分解为多个15秒的视频，以保持较高的播放量和重播率。</p>
<p>把每一个内容都看作是你与受众分享的一个独特故事。太少的内容可能无法满足他们，太多内容可能让他们失去兴趣。</p>
<p>For You页面上的视频平均停留时间为7到10秒之间，因此60秒的视频会感觉像一部电影，很多用户都没有足够的注意力持续时间。</p>
<h3 id="21"><strong>5. 在评论中互动</strong></h3>
<p>TikTok的发现算法在将你的视频展示给潜在关注者方面非常出色，但这只是成功的一半。一旦算法抓住了某人的兴趣，你的任务就是吸引他们。</p>
<p>TikTok的评论区是进行对话、交流和说明的绝佳场所。尽可能多地加入评论并与观众交流。你也可以为你认可的评论“点赞”，但不需要写回复。</p>
<p>随着你的帖子越来越吸引人，回复评论会占用太多时间，你可以大规模地处理它们。创建一份文档来分解常见评论以及你可以合理回应的类型。你可以通过发布一个更长的视频、进行直播，或者以视频回复的方式，用常见问题解答的形式来回应那些反复出现的评论。</p>
<p>TikTok还内置了强大的过滤功能，让使用变得更加便捷，它能自动删除包含某些关键词或短语的评论，帮助你有效减少与恶意用户或垃圾信息的互动。</p>
<p>评论是TikTok体验的重要组成部分，除非你的频道已经发展到无法一一回复每条评论的地步，否则没有任何理由不去与每一条评论进行互动。很少有品牌这么做，你将会脱颖而出。</p>
<p>💡小贴士：删除不恰当的评论是可以的，甚至是被鼓励的。你可以通过长按评论，然后选择删除。这样的内容管理是构建线上健康社区的核心部分。</p>
<h3 id="22"><strong>6. 易访问性和易读性</strong></h3>
<p>成功的TikTok创作者在视频开头添加标题是有原因的。当你在浏览他们的主页时，这些标题能让你快速预览内容。你可以使用彩色标题对视频进行分类，以帮助引导观众找到他们可能感兴趣的内容，从而提升播放量。</p>
<p>请记住，TikTok的用户界面覆盖在屏幕的底部和右侧，因此请确保标题位于中间位置。因为每种手机使用不同的纵横比，所以让重要内容远离边缘可以保证所有人看到它们。</p>
<p>为了迎合所有TikTok用户，尽可能在视频中添加隐藏字幕。这样可以确保所有观众在任何情况下都可以观看你的视频。应用内的时序文本功能可使此操作简单化，只需要额外花几分钟。</p>
<h3 id="23"><strong>7. 新功能</strong></h3>
<p>TikTok总是推出新功能，最近一些受欢迎的升级包括动态GIF表情包、标题和新的滤镜。所以虽然算法是保密的，但你可以专注于使用这些新的工具让你的信息流在受众面前保持新鲜感。</p>
<p>我们还建议你研究<a href="https://www.tiktok.com/legal/page/global/tiktok-creativity-program-beta-terms-eea/en" target="_blank" rel="nofollow noopener noreferrer">TikTok的测试版程序</a>，因为它可能会为你提供大部分用户还未见过的<a href="/zh/blog/free-content-marketing-creation-tools" target="_blank">全新内容创作工具</a>。这能让你紧跟平台发展的最新趋势，从而领先对手一步。</p>
<h3 id="24"><strong>8. 坚持发帖</strong></h3>
<p>许多创作者已经通过坚持<a href="/zh/blog/best-time-to-post-on-tikok" target="_blank">按计划发帖</a>获得了惊人的成果。我们建议每天发帖一至两次，每周直播几次。这种节奏能让你的内容保持新鲜有趣，也不会让你的关注者观看过多视频。</p>
<p>由于平台不断地出现新视频，因此，不断地向算法提供新的、有趣的内容非常重要。</p>
<h3 id="25"><strong>9. 尝试TikTok Stories（快拍）</strong></h3>
<p>TikTok Stories为品牌提供了一种新的尝试即时性内容的方式，这种方式借鉴了Instagram Stories和Snapchat的成功经验。这种即时性的内容形式非常适合分享幕后的真实瞬间或为即将推出的产品埋下伏笔。其目的是激发粉丝的好奇心。TikTok Stories还融入了平台的互动功能，如投票或倒计时。例如，一家运动饮料品牌可以通过询问粉丝，他们更倾向于哪种口味，是Piña Colada（热带风情的菠萝可乐达味）还是Cherry Lime（清新爽口的樱桃酸橙味），从而直接将消费者纳入产品的开发流程之中。</p>
<p>别纠结太多，TikTok Stories就是那些即时的真实片段，他们能够很好地补充你的主要内容创作。此外，你还可以轻松二次编辑Instagram Stories的内容，或者将多个TikTok Stories视频拼接成一个完整视频。</p>
<h3 id="26"><strong>10. 监控TikTok数据分析</strong></h3>
<p>想要精准追踪你的TikTok表现，务必密切关注应用内的数据分析功能。只需点击“Profile（个人资料）”标签，点击右上角的三条杠，依次选择“Creator tools（创作者工具）”和“Analytics（数据分析）”，你将解锁一座数据宝藏，你不仅能获取到帖子观看次数、个人资料浏览量、点赞数量、评论互动、分享传播等直观数据，还能洞悉流量来源、搜索热门词等深层信息。所有信息被细致地分为几大版块：Overview（概述）、Content（内容）、Viewers（观众）和Followers（粉丝）。</p>
<p>请充分利用用户数据分析，优化你的TikTok内容策略。关注哪些视频最受欢迎，并探究其背后的原因，随后调整你的内容，确保为观众提供更多他们喜欢的内容。例如，查看“Search queries（搜索查询）”部分，洞悉用户如何发现你的内容，并考虑在热门词汇或主题上加大创作力度，以此提升曝光量。</p>
<h2 id="5"><strong>5 个TikTok营销案例</strong></h2>
<p>在TikTok上，优秀的营销具备哪些特质？让我们从五个电商行业的杰出案例中汲取灵感，它们不仅在TikTok上大放异彩，更成功带动了销售增长。</p>
<ol>
<li><a href="#27">Rare Beauty</a></li>
<li><a href="#28">Tropeaka</a></li>
<li><a href="#29">Our Place</a></li>
<li><a href="#30">TileCloud</a></li>
<li><a href="#31">Crocs </a></li>
</ol>
<h3 id="27"><strong>1. Rare Beauty</strong></h3>
<p><a href="https://www.rarebeauty.com/" target="_blank" rel="nofollow noopener noreferrer">Rare Beauty</a>是由歌手兼演员赛琳娜·戈麦斯 （Selena Gomez） 创立的化妆品品牌。该品牌在TikTok上不仅巧妙地利用了创始人的明星效应，还发展出了独特的内容风格。品牌紧跟流行趋势，并与维迪亚（Vidya） 和格拉姆扎（Glamzilla）等知名美妆博主紧密合作，共同创造了一个既紧跟潮流，又充满吸引力的品牌形象，远远超越了仅仅依赖明星效应的范畴。</p>
<blockquote class="tiktok-embed" cite="https://www.tiktok.com/@rarebeauty/video/7393771184292252959" data-video-id="7393771184292252959" style="max-width: 605px; min-width: 325px;">

<iframe loading="lazy" sandbox="allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin" src="https://www.tiktok.com/embed/v2/7393771184292252959?lang=en-GB&amp;referrer=zh.shopify.comhttps%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2Ftiktok-marketing" style="width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;">
            </iframe></blockquote>

<h3 id="28"><strong>2. Tropeaka</strong></h3>
<p><a href="https://tropeaka.com/" target="_blank" rel="nofollow noopener noreferrer">Tropeaka</a>是一家总部位于澳大利亚的公司，专注于打造高端优质、营养丰富的全食品配方产品。它以提供卓越的产品和积极承担社会及环境责任而闻名。Tropeaka已将TikTok作为展现其多样魅力与核心价值的舞台。</p>
<p>例如，它分享了如何使用其Rich Double Chocolate Protein Collagen（浓郁双巧克力蛋白胶原蛋白粉）和 Cacao Powder （可可粉）来制作双巧克力蛋白燕麦饼干。这样的短视频展现了其配方不仅可以用来制作简单的奶昔或冰沙，还具有极高的灵活性。</p>
<blockquote class="tiktok-embed" cite="https://www.tiktok.com/@tropeaka/video/7390626670564166918" data-video-id="7390626670564166918" style="max-width: 605px; min-width: 325px;">

<iframe loading="lazy" sandbox="allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin" src="https://www.tiktok.com/embed/v2/7390626670564166918?lang=en-GB&amp;referrer=zh.shopify.comhttps%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2Ftiktok-marketing" style="width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;">
            </iframe></blockquote>

<p>Tropeaka 的营销顾问克里斯汀·姜（<a href="https://www.linkedin.com/in/christineannechiang/" target="_blank" rel="nofollow noopener noreferrer">Christine Chiang</a>）强调，实验精神是品牌在TikTok 上的战略核心。她表示：“在每周的策划会上，我们会将创意和流行趋势相融合，为Tropeaka打造出一系列初步成型的内容构思，随后，团队会挑选出最具影响力和可扩展性的构思，确保这些内容能够跨平台使用。而其余的内容则源自我们的即兴发挥与直觉，这正是TikTok的魅力所在——充满乐趣。”</p>
<h3 id="29"><strong>3. Our Place</strong></h3>
<p><a href="https://fromourplace.com/" target="_blank" rel="nofollow noopener noreferrer">Our Place</a>是一家知名的厨具品牌，以创新的锅具及烹饪配件而闻名。该品牌巧妙利用TikTok，通过展示其产品的实用性及发布令人垂涎的烹饪内容，成功吸引了众多美食爱好者和普通TikTok用户的目光。其视频不仅提供实用的烹饪方法，还激发烹饪灵感，即便Our Place的产品在视频中亮相，也往往以配角身份出现，美味佳肴是视频中的焦点。</p>
<p>例如，一段竖屏视频展示了如何使用该品牌的Splendor Blender（一款搅拌机） 制作巴西柠檬水，在展现搅拌机性能的同时，主要聚焦于这款清爽饮品的诱人配方上。</p>
<blockquote class="tiktok-embed" cite="https://www.tiktok.com/@ourplace/video/7375937250925743406" data-video-id="7375937250925743406" style="max-width: 605px; min-width: 325px;">

<iframe loading="lazy" sandbox="allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin" src="https://www.tiktok.com/embed/v2/7375937250925743406?lang=en-GB&amp;referrer=zh.shopify.comhttps%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2Ftiktok-marketing" style="width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;">
            </iframe></blockquote>

<h3 id="30"><strong>4. TileCloud</strong></h3>
<p><a href="https://tilecloud.com.au/" target="_blank" rel="nofollow noopener noreferrer">TileCloud</a>是一家澳大利亚公司，致力于为家居装修者简化瓷砖购买流程，并激发灵感。公司致力于通过提供专业的设计支持、启发人心的内容和卓越的客户服务，让每个人都能自信地应对自己的家居装修。</p>
<p>在TikTok平台上，TileCloud制定了多样化的内容策略，深受DIY和家居装修迷的喜爱。其发布的内容既包含装饰灵感，又紧跟潮流趋势，还经常融入热门的TikTok背景音乐，以增强用户的参与感。TileCloud勇于尝试各种内容形式，包括TikTok的图片轮播功能，与视频内容相辅相成。此外，TileCloud还经常在其瓷砖铺设的演示视频中让员工出镜，为品牌增添了人情味。</p>
<blockquote class="tiktok-embed" cite="https://www.tiktok.com/@tilecloud.com.au/video/7363513549194398983" data-video-id="7363513549194398983" style="max-width: 605px; min-width: 325px;">

<iframe loading="lazy" sandbox="allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin" src="https://www.tiktok.com/embed/v2/7363513549194398983?lang=en-GB&amp;referrer=zh.shopify.comhttps%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2Ftiktok-marketing" style="width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;">
            </iframe></blockquote>

<p>作为TileCloud的社交媒体创作者，艾拉·维尼（Ella Viney）倡导品牌勇于在TikTok上尝试新事物并承担风险。“对我们来说，在原创内容和热门潮流内容之间找到平衡至关重要，”艾拉强调，“我们既会创作展现专业知识的原创内容，例如分析室内设计美学或演示瓷砖铺设技巧，同时，我们也紧跟TikTok上的热门音效和潮流形式。”</p>
<p>“这种策略让我们得以借助流行趋势保持用户的持续关注，同时输出我们独特的见解和专业价值。此外，我认为，组建一个专注于社交媒体，持续汲取灵感并投入时间孕育新创意的专门团队，对于源源不断地产生新颖想法至关重要。”</p>
<h3 id="31"><strong>5. Crocs</strong></h3>
<p><a href="https://www.crocs.com/" target="_blank" rel="nofollow noopener noreferrer">Crocs</a>是一家凭借独特的泡沫凉鞋而闻名的鞋业公司。该品牌曾一度被视为非主流且常常遭受非议，但现在已成功转型为引领潮流、人手必备的时尚必备单品品牌。在此过程中，Crocs的TikTok策略发挥了重要作用，助其在平台上积累了超过两百万的粉丝。</p>
<p>Crocs擅长紧跟潮流趋势和流行文化元素。例如，当Netflix 的热门剧集《布里奇顿》风靡全网时，Crocs迅速推出了一系列鞋子和装饰扣（称为”智必星“），与该剧摄政时期风格相匹配，这些产品色彩柔和、镶嵌珍珠，设计精致。</p>
<h2 id="6"><strong>五大TikTok营销趋势</strong></h2>
<p>要想在TikTok上取得成功，品牌必须敏锐捕捉平台独有的机会和潮流风向，打造自然且真实的视频内容。直接照搬其他社交媒体平台的策略是行不通的，TikTok需要个性化方案。</p>
<p>以下是制定TikTok营销策略时，需要考虑的五个TikTok营销趋势：</p>
<ol>
<li><a href="#32">紧跟网络热梗文化 </a></li>
<li><a href="#33">鼓励用户生成内容</a></li>
<li><a href="#34">为品牌打造鲜明的面孔或代表人物</a></li>
<li><a href="#35">创建持续更新的内容系列</a></li>
<li><a href="#36">利用拼接或合拍功能，与热门相关视频互动 </a></li>
</ol>
<h3 id="32"><strong>1. 紧跟网络热梗文化</strong></h3>
<p>想要紧跟TikTok上瞬息万变的热梗文化的潮流，那就让发现页面（Explore）成为你的潮流雷达。这个页面就像是TikTok的潮流风向标，能让用户知道什么内容最火——是最新流行的舞蹈挑战，还是让人捧腹的恶作剧视频。别忘了竖起耳朵，捕捉那些热门音效，它们往往预示着下一个大火的梗即将诞生。</p>
<p>TikTok上的流行趋势往往与流行文化中的热门话题相呼应，无论是热门电影还是流行新歌。关键是：不必强迫自己盲目跟风每一个潮流。只有当你的品牌有机会融入这场对话时，才是值得加入的时机。</p>
<p>2024年，当泰勒·斯威夫特（Taylor Swift）发行<em>The Tortured Poets Department（苦难诗社）</em>专辑时，TikTok立刻被她的新歌相关内容占领。知名饮具品牌<a href="https://www.stanley1913.com/" target="_blank" rel="nofollow noopener noreferrer">Stanley</a>，这家受欢迎的饮具公司，敏锐地捕捉到了这一潮流，制作了一段轮播视频，将其多种颜色的杯子与每首歌曲的氛围巧妙结合，该视频收获了超过350 万次观看和超过41万的点赞。</p>
<blockquote class="tiktok-embed" cite="https://www.tiktok.com/@stanleybrand/video/7364818227123227946" data-video-id="7364818227123227946" style="max-width: 605px;min-width: 325px;">  <iframe loading="lazy" sandbox="allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin" src="https://www.tiktok.com/embed/v2/7364818227123227946?lang=en-GB&amp;referrer=zh.shopify.comhttps%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2Ftiktok-marketing" style="width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;">
            </iframe></blockquote> 
<h3 id="33"><strong>2. 鼓励用户生成内容</strong></h3>
<p>用户生成内容（UGC）是TikTok的核心，聪明的品牌正在将其纳入营销策略中。用户生成内容就是你的顾客或粉丝自发创作的内容，以他们自己的方式展示你的产品或服务。在TikTok上，可以是开箱视频，也可以是真实评价视频。</p>
<p>用户生成内容的魅力在于其真实性——不是品牌自夸，而是真实的TikTok用户在分享体验。想鼓励用户生成内容，可以尝试举办比赛、创建品牌标签，或者直接找铁粉互动。收集到一批优质的用户生成内容后，你可以通过<a href="https://ads.tiktok.com/help/article/spark-ads-faq?lang=en" target="_blank" rel="nofollow noopener noreferrer">TikTok的Spark Ads</a>进一步提升其影响力。这些广告能帮你增加UGC等原创内容的曝光度，同时保留其原汁原味的真实感。</p>
<p>克里斯汀说：“很幸运，我们拥有一批忠实的粉丝，以及一个活跃的创作者计划，在持续发布关于 Tropeaka 的内容，但在获取特定的内容或信息，尤其是在新品发布期间，我们有一套完善的流程，从按渠道选择创作者，到制定简洁有力的信息要点，我们力求让品牌始终深入人心。用户生成内容是建立品牌真实性的关键，它能增强信任，几乎成为我们客户心中的向往。你会发现，用户生成内容几乎渗透在每一个内容之中。”</p>
<blockquote class="tiktok-embed" cite="https://www.tiktok.com/@tropeaka/video/7372035542994783505" data-video-id="7372035542994783505" style="max-width: 605px;min-width: 325px;">  <iframe loading="lazy" sandbox="allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin" src="https://www.tiktok.com/embed/v2/7372035542994783505?lang=en-GB&amp;referrer=zh.shopify.comhttps%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2Ftiktok-marketing" style="width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;">
            </iframe></blockquote> 
<h3 id="34"><strong>3. 为品牌打造鲜明的面孔或代表人物</strong></h3>
<p>不同于Instagram和Facebook侧重于产品展示的营销方式，TikTok上的用户更渴望与真实的人物建立联系。在这个平台上，人们希望与真实的人互动，而非冷冰冰的品牌。为了拉近与用户的距离，你可以考虑向你的观众介绍品牌背后的团队。</p>
<p>在TikTok上，你可以让品牌创始人，团队成员或两者共同出镜。将真实的人物与品牌名称相结合，能够在平台上塑造出一个更加真实且贴近人心的品牌形象。</p>
<p>克里斯汀和Tropeaka的营销团队不遗余力地推动公司的联合创始人兼首席执行官凯勒布·马歇尔（<a href="https://www.tiktok.com/@calashall?lang=en" target="_blank" rel="nofollow noopener noreferrer">Caleb Marshall</a>）走到镜头前。她坦言：“虽然并非所有品牌都必须让高管出镜，但这么做效果非凡。数据表明，高管的参与可以显著提升内容的吸引力和顾客的信任度。他们作为品牌代表，既能让消费者感到亲切、又具备深厚的行业知识，能够更好地强化品牌的使命。”</p>
<blockquote class="tiktok-embed" cite="https://www.tiktok.com/@tropeaka/video/7376821924799859969" data-video-id="7376821924799859969" style="max-width: 605px;min-width: 325px;">  <iframe loading="lazy" sandbox="allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin" src="https://www.tiktok.com/embed/v2/7376821924799859969?lang=en-GB&amp;referrer=zh.shopify.comhttps%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2Ftiktok-marketing" style="width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;">
            </iframe></blockquote> 
<h3 id="35"><strong>4. 创建持续更新的内容系列</strong></h3>
<p>虽然TikTok以创意新颖著称，但用户同样热衷于从他们最喜欢的创作者那里获取熟悉的内容。他们可能迫不及待地想看到美食博主的下一个纽约餐厅点评，或是科技测评博主的最新开箱视频。品牌可以借鉴这一策略，打造专属的系列内容，保持内容的连贯性和辨识度，为观众带来熟悉而愉快的体验，让他们有所期待。</p>
<p>在TileCloud，艾拉策划了一场为期30天的创意活动，她利用品牌的瓷砖产品，将观众在Pinterest上的创意拼贴板变为现实。这场互动活动邀请观众提交自己的Pinterest板，然后将其转化为TikTok视频，从而既展示了用户的创意灵感，又凸显了TileCloud的专业水准。</p>
<p>“我把自己放在粉丝的位置，琢磨他们想看什么，想学什么。然后，我想到了一个主意：为什么不直接教他们把自己的Pinterest拼贴板变成现实呢？”艾拉说，“我还想到一个好玩的点子，那就是每天选一个粉丝的拼贴板进行展示，这样他们就能来查看自己是否被选中了。看着他们的反应，我心里别提多美了！”</p>
<blockquote class="tiktok-embed" cite="https://www.tiktok.com/@tilecloud.com.au/video/7376494234045533447" data-video-id="7376494234045533447" style="max-width: 605px;min-width: 325px;">  <iframe loading="lazy" sandbox="allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin" src="https://www.tiktok.com/embed/v2/7376494234045533447?lang=en-GB&amp;referrer=zh.shopify.comhttps%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2Ftiktok-marketing" style="width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;">
            </iframe></blockquote> 
<h3 id="36"><strong>5. 利用拼接或合拍功能，与热门相关视频互动</strong></h3>
<p>在TikTok上，像创作者一样思考是品牌成功的秘诀，而使用TikTok的拼接（Stitches）和合拍（Duets）功能更是不可或缺。创作者经常会使用拼接功能为另一个用户的视频添加评论或反应，从而改变原始内容。而合拍则略有不同，它允许创作者在原有视频旁拍摄自己的内容，形成分屏效果，非常适合用来表达情感、进行合作或发起挑战。</p>
<p>品牌可以利用这些功能参与相关的讨论。比如，认真回复负面评价，对正面反馈表达感激之情，或加入关于产品或整个行业的讨论。然而，要谨慎使用拼接和合拍功能，一旦内容显得过于商业化，你可能就需要向创作者支付使用费了。</p>
<p><a href="https://vessi.com/" target="_blank" rel="nofollow noopener noreferrer">Vessi</a>是一家知名的防水运动鞋品牌。在TikTok上，有一段视频火爆网络，视频中一位女士不慎将鞋子掉入水中，Vessi机智地与该视频进行了合拍，主动提出要送给视频中女士一双防水鞋，并展示了他们的运动鞋即使完全浸泡在水中也完好无损。</p>
<blockquote class="tiktok-embed" cite="https://www.tiktok.com/@vessi/video/7344152388774792454" data-video-id="7344152388774792454" style="max-width: 605px;min-width: 325px;">  <iframe loading="lazy" sandbox="allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin" src="https://www.tiktok.com/embed/v2/7344152388774792454?lang=en-GB&amp;referrer=zh.shopify.comhttps%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2Ftiktok-marketing" style="width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;">
            </iframe></blockquote> 
<h2 id="7"><strong>在TikTok上连接购物者</strong></h2>
<p>依托TikTok的庞大的十亿用户群体，与新一代购物者建立联系，他们热衷于在平台探索并购买产品。</p>
<p>创建一个免费的TikTok企业账户，并将其与Shopify无缝对接，从库存管理、订单处理到营销推广，全部集中在一个便捷的仪表板上。投身短视频创作，与热门创作者合作，并利用TikTok强大的广告工具以独特创意展示并销售你的产品。</p>
<div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&amp;_h2]:!mt-0 [&amp;_h2]:mb-6 [&amp;_h2]:text-t5 [&amp;_h3]:!mt-0 [&amp;_h3]:mb-6 [&amp;_h3]:text-t7 [&amp;_h4]:!mt-0 [&amp;_h4]:mb-6 [&amp;_h4]:text-t8 [&amp;_img]:my-auto [&amp;_p]:!mt-0 [&amp;_p]:mb-6 [&amp;_p]:text-body-sm [&amp;_.heading--4]:text-t6 [&amp;_.marketing-button]:text-white [&amp;_.marketing-button]:no-underline border-blog-highlight" data-component-name="blog-cta-marketing">
<p class="heading--4">在TikTok上开店</p>
<p>通过创意内容吸引年轻一代，提升销量。</p>
<a href="/sell-on-tiktok" class="marketing-button marketing-button--small" target="_blank">安装</a>
</div>
<div id=":R0:" data-component-name="blog-read-more" class="marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [&amp;_h2]:text-t5 border-blog-highlight"><h2 class="!mt-0 mb-6 font-aktivgroteskextended">阅读详细内容</h2><ul class="!mt-0 !mb-0"><li class="mt-2"><a href="/zh/blog/online-selling-sites">20个销售网站和交易平台助你在线销售商品</a></li><li class="mt-2"><a href="/zh/blog/product-ideas-for-cross-border-ecommerce">跨境电商选品策略与方法，好的选品是成功的一半</a></li><li class="mt-2"><a href="/zh/blog/shopify-store-multiple-countries">准备通过Shopify做哪些国家的业务？本篇手把手指南助你“卖”向全球</a></li><li class="mt-2"><a href="/zh/blog/self-built-store">独立站助力品牌升级，引领商家出海新方向</a></li><li class="mt-2"><a href="/zh/blog/sell-sexy-underwear-online">疫情下的“异军突起”- 情趣内衣或成下一个跨境产品黑马</a></li><li class="mt-2"><a href="/zh/blog/make-merch-tiktok">TikTok 卖货指南：如何根据平台特性制作并销售周边产品</a></li><li class="mt-2"><a href="/zh/blog/shopify-and-jdcom-unlock-worlds-largest-e-commerce-market-for-merchants">Shopify 与京东集团达成战略合作，实现跨境电商“全球通”</a></li><li class="mt-2"><a href="/zh/blog/instagram-influencer-marketing">2023 年如何寻找 Instagram 网红并与之合作？</a></li><li class="mt-2"><a href="/zh/blog/start-sales-on-rakuten-jp">日本乐天向中国卖家敞开怀抱，助力商家实现品牌出海</a></li><li class="mt-2"><a href="/zh/blog/best-affiliate-programs">联盟营销人员最爱：2022 年 29 个最佳联盟计划和网站推荐</a></li></ul></div><div class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&amp;_h2]:!mt-0 [&amp;_h2]:mb-6 [&amp;_h2]:text-t5 [&amp;_h3]:!mt-0 [&amp;_h3]:mb-6 [&amp;_h3]:text-t7 [&amp;_h4]:!mt-0 [&amp;_h4]:mb-6 [&amp;_h4]:text-t8 [&amp;_ul]:!mt-0 [&amp;_ul]:mb-6 [&amp;_ul:last-child]:mb-0 [&amp;_ol]:!mt-0 [&amp;_ol]:mb-6 [&amp;_ol:last-child]:mb-0 [&amp;_p]:!mt-0 [&amp;_p]:mb-6 [&amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [&amp;_[itemscope]]:mb-6 [&amp;_[itemscope]:last-child]:mb-0" id="faq-section">
<div itemscope="" itemtype="https://schema.org/FAQPage">
<h2 id="8">TikTok营销常见问题</h2>
<div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question">
<h3 itemprop="name">TikTok营销值得投入吗？</h3>
<div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer">
<div itemprop="text">
<p>TikTok营销，对于精心布局的品牌而言，能够带来丰厚的回报，与传统营销渠道相比，其成本和投入通常更低。平台为品牌提供了大量的机会，让品牌能够以创新和真实的方式与潜在客户建立联系。对于像多邻国（Duolingo）这样的品牌来说，TikTok已成为其营销活动的沃土，催生出众多热门内容，并围绕品牌构建起了强大的社群。</p>
</div>
</div>
</div>
<div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question">
<h3 itemprop="name">如何在TikTok上进行营销？</h3>
<div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer">
<div itemprop="text">
<p>在TikTok上进行营销，首先，要为你的TikTok视频制定一个明确的数字营销策略、确定目标受众。同时，要了解平台上哪些内容受欢迎。</p>
<p>利用TikTok进行商业活动时，请牢记下列TikTok营销最佳实践：</p>
<ul>
<li>保持真实。</li>
<li>准备好合适的设备来制作TikTok视频。</li>
<li>利用TikTok的直播功能。</li>
<li>保持简单，制作简短的视频内容。</li>
<li>在评论中互动。</li>
<li>掌握潮流趋势。</li>
<li>坚持发帖。</li>
</ul>
</div>
</div>
</div>
<div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question">
<h3 itemprop="name">小企业可以使用TikTok广告吗？</h3>
<div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer">
<div itemprop="text">
<p>在TikTok上，可以通过多种广告形式进行推广，如信息流广告和顶部展示广告，以提升销量。然而，对于小企业来说，这两种广告的成本可能相当高，起价为每千次展示成本（CPM）10美元（约70元人民币）。若预算有限，不妨考虑利用TikTok进行网红营销或联盟营销，而非直接投放广告。</p>
</div>
</div>
</div>
</div>
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[&amp;_button]:hover:bg-[#3f3f46]  [&amp;_button]:active:bg-[#71717a]"><label for="email-input-:Rcrd4ll5H1:" class="sr-only">输入电子邮件地址</label><input id="email-input-:Rcrd4ll5H1:" class="text-shade-70 h-14 w-full bg-transparent outline-none placeholder:text-black placeholder:font-normal" type="email" spellcheck="false" autoComplete="email" name="email" placeholder="输入电子邮件地址"/><input type="hidden" name="subscriptionId" value="DE84EF61-2A02-4778-8807-F01B108DE974"/><input type="hidden" name="signup_page" value="/zh/blog/tiktok-marketing"/><input type="hidden" name="locale" value="zh-Hans-US"/><input type="hidden" name="blogHandle" value="blog"/><input type="hidden" name="form_type" value="subscribe"/><div class="hidden sm:block"><button type="submit" class="inline-block self-center overflow-hidden max-w-full px-button-px ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline disabled:hover-ring-0 md:py-button-lg-py text-button-lg-size border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled w-full mt-2 sm:mt-0 md:text-base py-4 sm:py-3 md:px-7 disabled:!bg-[#e5e7eb] whitespace-nowrap hover:border-white hover:ring-0 hover:bg-[#62ba6b] focus:bg-[#00740B] active:bg-[#00740B] border-none" data-component-name="join-waitlist-form-button">订阅</button></div></div><div class="block w-full sm:hidden"><button type="submit" class="inline-block self-center overflow-hidden max-w-full px-button-px ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline disabled:hover-ring-0 md:py-button-lg-py text-button-lg-size border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled w-full mt-2 sm:mt-0 md:text-base py-4 sm:py-3 md:px-7 disabled:!bg-[#e5e7eb] whitespace-nowrap hover:border-white hover:ring-0 hover:bg-[#62ba6b] focus:bg-[#00740B] active:bg-[#00740B] border-none" data-component-name="join-waitlist-form-button">订阅</button></div><input class="sr-only" id=":Rtcrd4ll5:" name="address" aria-label="address"/></form><p class="richtext text-xs mt-2 text-shade-60">输入您的电子邮件地址即表示您同意接收来自 Shopify 的营销电子邮件。</p></div><div class="font-aktivgroteskextended mt-[640px]" data-priority="0"><p class="richtext text-base uppercase mb-6">热门文章</p><span class="mb-4 pl-2 border-l border-[#CAD4D7] inline-block"><span class="uppercase text-xs mb-2 block pt-2 font-bold 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ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled text-base" data-component-name="button" target="">开始免费试用</a><p class="richtext text-[0.625rem] text-black pt-2"></p></div></div><div class="font-aktivgroteskextended mt-[640px]" data-priority="0"><p class="richtext text-base uppercase mb-6">热门文章</p><span class="mb-4 pl-2 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text-shade-60">2022-03-01</p></div></article></div></div><div class="mobile-indicators mt-6 flex justify-center gap-x-2 lg:hidden"><div class="rounded-full box-content w-2 h-2 bg-black w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div></div></div></div><div class="grid md:grid-cols-2"><div class="relative overflow-hidden"><img class="h-full w-full object-cover absolute top-0 left-0 bottom-0" src="https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&amp;originalHeight=1040" alt="subscription banner" loading="lazy" decoding="async" width="1420" height="1040" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&amp;originalHeight=1040&amp;width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&amp;originalHeight=1040&amp;width=400 400w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&amp;originalHeight=1040&amp;width=600 600w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&amp;originalHeight=1040&amp;width=800 800w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&amp;originalHeight=1040&amp;width=1000 1000w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&amp;originalHeight=1040&amp;width=1200 1200w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&amp;originalHeight=1040&amp;width=1400 1400w"/></div><div class="flex bg-black"><div class="text-left desktop:mx-10 self-center py-16 md:py-28 mx-10 md:mx-0 md:px-4 desktop:px-8"><div class="text-left text-section-dark-text [&amp;_span]:font-aktivgroteskextended [&amp;_span]:text-left tablet-xl:[&amp;_span]:text-[40px] [&amp;_span]:leading-[48px] [&amp;_span]:font-medium [&amp;_span]:tracking-normal [&amp;_p]:text-white [&amp;_p]:text-left [&amp;_p]:text-lg [&amp;_p]:leading-[26px] [&amp;_p]:font-normal [&amp;_p]:tracking-tight [&amp;_p]:pb-6" data-mode="dark" data-component-name="heading-group"><span class="richtext text-t2 text-balance">随时掌握 Shopify 最新动态</span><p class="richtext text-body-lg opacity-body pt-sm">订阅我们的博客，即可免费获取开展电子商务业务的技巧、灵感和资源。所有这些资源都会直接发送到您的收件箱。</p></div><div class="[&amp;_p]:text-left [&amp;_p]:text-xs [&amp;_p]:leading-[18px] [&amp;_p]:pt-xs [&amp;_button]:mt-[3px]" data-mode="dark" data-center="false"><form action="/zh/blog/api/subscribe" id=":R3q4ll5H2:" method="post" class="flex w-full flex-col justify-center sm:w-[406px] [&amp;_button]:bg-[#7BE986] items-start text-white"><div id=":R3q4ll5:" data-component-name="waitlist-form-input-wrapper" class="box-border flex h-14 w-full justify-between rounded-full border border-shades-60 border-[#52525B] pl-6 pr-1 items-start text-white bg-white"><label for="email-input-:R3q4ll5H1:" class="sr-only">在此处输入电子邮件地址</label><input id="email-input-:R3q4ll5H1:" class="text-shade-70 h-14 w-full bg-transparent outline-none placeholder:text-black placeholder:font-normal" type="email" spellcheck="false" autoComplete="email" name="email" placeholder="在此处输入电子邮件地址"/><input type="hidden" name="subscriptionId" value="DE84EF61-2A02-4778-8807-F01B108DE974"/><input type="hidden" name="signup_page" value="/zh/blog/tiktok-marketing"/><input type="hidden" name="locale" value="zh-Hans-US"/><input type="hidden" name="blogHandle" value="blog"/><input type="hidden" name="form_type" value="subscribe"/><div class="hidden sm:block"><button type="submit" class="inline-block self-center overflow-hidden max-w-full px-button-px ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline disabled:hover-ring-0 md:py-button-lg-py text-button-lg-size border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled w-full mt-2 sm:mt-0 md:text-base py-4 sm:py-3 md:px-7 disabled:!bg-[#e5e7eb] whitespace-nowrap hover:border-white hover:ring-0 hover:bg-[#62ba6b] focus:bg-[#00740B] active:bg-[#00740B] border-none" data-component-name="join-waitlist-form-button">订阅</button></div></div><div class="block w-full sm:hidden"><button type="submit" class="inline-block self-center overflow-hidden max-w-full px-button-px ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline disabled:hover-ring-0 md:py-button-lg-py text-button-lg-size border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled w-full mt-2 sm:mt-0 md:text-base py-4 sm:py-3 md:px-7 disabled:!bg-[#e5e7eb] whitespace-nowrap hover:border-white hover:ring-0 hover:bg-[#62ba6b] focus:bg-[#00740B] active:bg-[#00740B] border-none" data-component-name="join-waitlist-form-button">订阅</button></div><input class="sr-only" id=":R7bq4ll5:" name="address" aria-label="address"/></form><p class="richtext text-body-sm pt-sm sm:w-[406px] w-full items-left text-white">随时取消订阅。输入您的电子邮件地址，即表示您同意接收来自 Shopify 的营销电子邮件。</p></div></div></div></div></section><div class="relative overflow-hidden bg-blog-bannerBg py-10 tablet-xl:py-20" data-component-name="cta-footer-banner"><div class="container relative flex flex-col items-center text-center py-10 tablet-xl:py-16"><span class="richtext uppercase font-medium font-aktivgroteskextended mb-2 text-[28px] tablet-xl:text-[42px] desktop:text-[48px] max-w-[600px] tablet-xl:mb-6 leading-[36px] tablet-xl:leading-[46px] desktop:leading-[56px]">使用 Shopify 开展全渠道销售</span><p class="richtext max-w-[680px] text-body-base tablet-xl:text-body-lg mb-2 tablet-xl:mb-9">随时随地学习。免费试用 Shopify，探索您开创、经营和扩展业务所需的全部工具。</p><div data-component-name="button-group" class="text-base relative z-20" data-mode="light"><div class="flex gap-y-sm flex-wrap gap-x-sm justify-center"><a href="https://accounts.shopify.com/store-create?locale=zh-CN&amp;language=zh-Hans&amp;signup_page=https%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2Ftiktok-marketing&amp;signup_types%5B%5D=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline md:px-button-lg-px md:py-button-lg-py text-button-lg-size border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled" data-component-name="button" data-mode="light" target="">开始免费试用</a></div></div><p class="richtext text-sm mt-2">免费试用 Shopify，无需提供信用卡信息。</p></div></div></div><div class="hidden -top-24 mb-lg [&amp;_label]:text-sm [&amp;_label]:text-white mt-sm mr-sm gap-xl"></div></main><footer class="relative flex flex-col font-sans bg-black text-white" data-component-name="footer" data-viewable-component="true"><section class="container flex 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data-component-name="聘请合作伙伴">聘请合作伙伴</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://academy.shopify.com?itcat=brochure&amp;itterm=global-footer" aria-label="外部来源：Shopify Academy" data-component-name="shopify-academy">Shopify Academy</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://community.shopify.com/c/Shopify-Community-zh-CN/ct-p/zh-cn?utm_campaign=footer&amp;utm_content=zh-cn&amp;utm_medium=web&amp;utm_source=shopify" aria-label="外部来源：Shopify 社区" data-component-name="shopify-社区">Shopify 社区</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="开发人员"><h2 class="text-base font-bold text-white">开发人员</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://shopify.dev" aria-label="外部来源：Shopify.dev" data-component-name="shopify-dev">Shopify.dev</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://shopify.dev/api" aria-label="外部来源：API 文档" data-component-name="a-p-i-文档">API 文档</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://devdegree.ca" aria-label="外部来源：Dev Degree 计划" data-component-name="dev-degree-计划">Dev Degree 计划</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="产品"><h2 class="text-base font-bold text-white">产品</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://shop.app" aria-label="外部来源：Shop" data-component-name="shop">Shop</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/zh/plus" aria-label="Shopify Plus" data-component-name="shopify-plus">Shopify Plus</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://www.linkpop.com/" aria-label="外部来源：Linkpop" data-component-name="linkpop">Linkpop</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/zh/enterprise" aria-label="Shopify 企业版" data-component-name="shopify-企业版">Shopify 企业版</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="解决方案"><h2 class="text-base font-bold text-white">解决方案</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/zh/online" aria-label="在线商店建站工具" data-component-name="在线商店建站工具">在线商店建站工具</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 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29.16 29.16 0 0 0-9.35 3.85A17.54 17.54 0 0 1 18.64 5.44zM5.44 26.36a29.2 29.2 0 0 0 9.56 3.9 33.75 33.75 0 0 0 3.86 9.36A17.54 17.54 0 0 1 5.44 26.36zm20.7 13.25a33.73 33.73 0 0 0 3.91-9.56 33.73 33.73 0 0 0 9.56-3.91 17.55 17.55 0 0 1-13.47 13.47z"></path></svg><span class="truncate">USA<!-- --> | <!-- -->简体中文</span><svg viewBox="0 0 10 5" aria-hidden="true" focusable="false" class="h-3 w-3 flex-shrink-0 fill-white"><path d="m0 0 5 5 5-5H0z"></path></svg></span></button><div aria-hidden="true" class="absolute bottom-[calc(100%+5em)] z-50 rounded-lg leading-8 sm:w-[40rem] md:w-[56rem] lg:w-[66rem] bg-zinc-900 text-white shadow-soft-dark-2xl inset-x-0" id="regionSelector" data-component-name="region-selector" style="display:none"><ul class="columns-1 sm:columns-2 md:columns-3 lg:columns-4 gap-7 px-5 py-8 md:px-14 md:py-10" data-component-name="region-nav" id="region-nav"><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Hong Kong SAR</div><div 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Staff\",\"avatarUrl\",\"https://www.gravatar.com/avatar/feb08ab9ff840b456dca083a61def3bd?s=200\u0026d=404\",\"isDisabledAuthor\",\"gid://shopify/Article/555474518038\",\"handle\",\"tiktok-marketing\",\"2024年TikTok营销指南：实用技巧与策略\",\"publishedAt\",\"2024-10-03T09:30:00Z\",\"image\",{\"_1959\":1976,\"_384\":1977,\"_1978\":1979,\"_1980\":1981,\"_1982\":1983},\"Image\",\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/tiktok_20marketing.jpg?v=1728020221\",\"altText\",\"手机图形表示，上面覆盖着TikTok应用图标和手表图像\",\"width\",1848,\"height\",782,\"tags\",[1986],\"营销指南\",\"\u003cp\u003e如果你正在规划社交媒体战略，TikTok（海外版抖音）无疑是一个不可忽视的重要平台。其独特的短视频形式能带来\u003ca href=\\\"/zh/blog/what-is-roi\\\" target=\\\"_blank\\\"\u003e极高的投资回报率\u003c/a\u003e，预计到 2027 年，TikTok 上的用户量将达到 22 亿，其影响力不亚于任何其他大平台。\u003c/p\u003e\\n\u003cp\u003e在TikTok界，真实内容占绝对优势。与其他社交媒体平台相比，用户更青睐TikTok上那些原汁原味、充满吸引力的视频，而不是品牌通常会针对Instagram和Facebook等平台制作的，经过高度编辑、精心策划的帖子。\u003c/p\u003e\\n\u003cp\u003e这种风格上的差异使TikTok创作者与其受众建立了一种难以在其他地方做到的链接。虽然TikTok是一个嘈杂的平台，但对于能够在真实性和营销之间取得完美平衡的创作者来说，它也是一座潜在的金矿。\u003c/p\u003e\\n\u003cp\u003e接下来，我们将探讨如何让TikTok融入品牌的整体营销策略，阅读平台实战小技巧，同时了解那些成功利用TikTok进行营销的品牌案例，激发灵感。\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"#1\\\"\u003e什么是TikTok营销？\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#2\\\"\u003eTikTok 营销的优势\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#3\\\"\u003e如何制定TikTok营销策略\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#4\\\"\u003eTikTok营销的10 个技巧\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#5\\\"\u003e5 个TikTok营销案例\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#6\\\"\u003e五大TikTok营销趋势\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#7\\\"\u003e在TikTok上连接购物者\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#8\\\"\u003eTikTok营销常见问题\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/div\u003e\\n\u003ch2 id=\\\"1\\\"\u003e\u003cstrong\u003e什么是TikTok营销？\u003c/strong\u003e\u003c/h2\u003e\\n\u003cp\u003eTikTok营销是向TikTok用户推广品牌、产品和服务的过程。常见的TikTok营销策略包括制作紧跟潮流的原创内容，运用热门的TikTok话题标签，以及邀请TikTok网红参与推广活动。\u003c/p\u003e\\n\u003ch2 id=\\\"2\\\"\u003e\u003cstrong\u003eTikTok 营销的优势\u003c/strong\u003e\u003c/h2\u003e\\n\u003cp\u003eTikTok与其他社交媒体平台，特别是Facebook和Instagram最大的不同在于，后者的主页主要由你认识的人和你关注的频道组成。TikTok的做法与之相反，会优先展示你之前没见过的创作者的视频。这为TikTok营销带来了一个显著的优势：无论你的粉丝数量有多少，你的内容都有机会触达更广泛的观众群体。\u003c/p\u003e\\n\u003cp\u003eTikTok的用户界面旨在让人们尽可能久地停留在应用内，比Facebook和Twitter之类的渠道更久。在TikTok上，你还可以设置“个人简介中的链接”，这一功能让该平台非常适合进行营销和销售活动。\u003c/p\u003e\\n\u003cp\u003e如果你想接触更年轻的群体，TikTok是一款特别有用的工具，其62% 的受众年龄在10 到 29 岁之间。基于这些用户数据，你可以根据 Z 世代喜欢消费的内容量身定制视频，并利用你对\u003ca href=\\\"/zh/blog/how-to-go-viral-on-tiktok\\\" target=\\\"_blank\\\"\u003eTikTok 算法\u003c/a\u003e的理解来制造病毒式传播。\u003c/p\u003e\\n\u003cp\u003e以下是使用 TikTok 进行营销的几大优势：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"#9\\\"\u003e每个视频都有病毒式传播的机会 \u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#10\\\"\u003e用户往往会被他们看到的商品吸引而购买\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#11\\\"\u003eTikTok 网红营销市场非常庞大\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#12\\\"\u003eTikTok 与 Instagram 能够形成良好的协同效应 \u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"9\\\"\u003e\u003cstrong\u003e1. 每个视频都有病毒式传播的机会\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003eFacebook的算法倾向于优先显示来自朋友和家人的内容，这意味着它会优先推送你认识的人和相关的内容。\u003c/p\u003e\\n\u003cp\u003e相比之下，TikTok优先显示陌生创作者的视频。正如前面提到的，这种独特的发现机制确保了每个视频都有机会\u003ca href=\\\"/zh/blog/how-to-go-viral-on-tiktok\\\" target=\\\"_blank\\\"\u003e在TikTok 上实现病毒式传播\u003c/a\u003e，无论创作者有多少粉丝量。\u003c/p\u003e\\n\u003ch3 id=\\\"10\\\"\u003e\u003cstrong\u003e2. 用户往往会被他们看到的商品吸引而购买\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e无论你是投放\u003ca href=\\\"/zh/blog/tiktok-ads\\\" target=\\\"_blank\\\"\u003eTikTok广告\u003c/a\u003e，开屏广告，还是定期发布产品视频，都有机会吸引他人关注并促成购买。一项研究显示，近一半的TikTok用户会购买他们在应用中看到的品牌产品。\u003c/p\u003e\\n\u003cp\u003eTikTok上基于产品的社交媒体趋势甚至催生了一个热门短语和标签：“TikTok让我下单了。” TikTok用户经常购买他们在平台上看到的产品。在某些行业中，这种趋势尤为明显，一项调查显示，高达89% 的TikTok用户表示，他们在TikTok上购买过一种美容产品。\u003c/p\u003e\\n\u003cp\u003eTikTok购物体验不断优化，品牌和创作者纷纷利用平台内置的购物功能和电商整合，让观众能够轻松转化为顾客。这种方式实现了应用内直接购买，大大降低了转化的难度。\u003c/p\u003e\\n\u003ch3 id=\\\"11\\\"\u003e\u003cstrong\u003e3. TikTok 网红营销市场非常庞大\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e由于这种强大的引流能力，越来越多的品牌看到与创作者合作推广产品和服务的潜力。创作者通过与品牌合作，在视频中展示或推广商品，从而获得赞助收益，实现\u003ca href=\\\"/zh/blog/make-money-on-tiktok\\\" target=\\\"_blank\\\"\u003e在TikTok上盈利\u003c/a\u003e。\u003c/p\u003e\\n\u003cp\u003eTikTok 上的创作者能够吸引数百万的粉丝。最棒的是，\u003ca href=\\\"/zh/blog/niche-markets\\\" target=\\\"_blank\\\"\u003e小众内容\u003c/a\u003e在平台上特别受欢迎。当某个小众领域在TikTok上逐渐受到追捧时，它就会发展成为一个独特的TikTok空间或亚文化，例如 #booktok、#filmtok、#cleantok 和 #gaytiktok。\u003c/p\u003e\\n\u003cp\u003e与其他平台的\u003ca href=\\\"/zh/blog/influencer-marketing-campaigns\\\" target=\\\"_blank\\\"\u003e网红营销\u003c/a\u003e一样，关键是找到适合你品牌的网红。借助这些成熟的小众领域，你可以轻松找到你领域内的网红。\u003c/p\u003e\\n\u003ch3 id=\\\"12\\\"\u003e\u003cstrong\u003e4. TikTok 与 Instagram 能够形成良好的协同效应\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e如果你已经在 Instagram上拥有了一定的影响力，那么这里有个好消息给你：TikTok内置了可以直接链接 Instagram的功能。首先，你的 TikTok个人主页上有Instagram 链接按钮（与外部链接选项不同），这样人们就可以轻松从你的TikTok跳转到你的Instagram账户。\u003c/p\u003e\\n\u003cp\u003e其次，TikTok提供自动分享至Instagram的功能。这意味着当你在 TikTok 上发布视频时，可以选择一键同步分享至Instagram Stories（快拍）和/或Instagram feed（动态）。\u003c/p\u003e\\n\u003cp\u003e“我认为TikTok的魅力在于它能与Instagram和YouTube相互引流，”\u003ca href=\\\"https://www.itsaugust.co/shop/\\\" target=\\\"_blank\\\"\u003eAugust\u003c/a\u003e 的创始人娜迪亚·奥卡莫托（Nadya Okamoto）表示，“八月以来，我们在TikTok上的影响力不断扩大，因此，我们的Instagram粉丝数量也增加到了 175,000 人。”\u003c/p\u003e\\n\u003ch2 id=\\\"3\\\"\u003e\u003cstrong\u003e如何制定TikTok营销策略\u003c/strong\u003e\u003c/h2\u003e\\n\u003cp\u003e要制定TikTok营销策略，请遵循以下步骤，以确保更接近你的业务和营销目标：\u003c/p\u003e\\n\u003col\u003e\\n\u003cli\u003e\u003ca href=\\\"#13\\\"\u003e开设TikTok企业账户 \u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#14\\\"\u003e定义目标受众 \u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#15\\\"\u003e了解形势\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#16\\\"\u003e如何在TikTok上推广产品？ \u003c/a\u003e\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003ch3 id=\\\"13\\\"\u003e\u003cstrong\u003e1. 开设TikTok企业账户\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e开设TikTok企业账户是了解流行趋势，快速成为TikTok专家的好方法。平台不仅为企业创作者提供了商业音乐库、还提供了业务表现和受众数据分析功能，以及网络业务管理工具。\u003c/p\u003e\\n\u003cp\u003e开设TikTok商业账户非常简单，是启动TikTok营销的第一步。首先，从Apple App Store或Google Play商店下载TikTok应用。然后注册TikTok账户，并按照以下步骤操作：\u003c/p\u003e\\n\u003col\u003e\\n\u003cli\u003e进入你的个人主页。\u003c/li\u003e\\n\u003cli\u003e点击右上角的三条杠，然后选择“Settings and Privacy（设置与隐私）”。\u003c/li\u003e\\n\u003cli\u003e在“Account（账户）”下，点击“Switch to Business Account（切换到企业账户）”。\u003c/li\u003e\\n\u003cli\u003e按照屏幕上的指示完成账户类型的切换。\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003ch3 id=\\\"14\\\"\u003e\u003cstrong\u003e2. 定义目标受众\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e我们知道TikTok是一个深受 Z 世代消费者欢迎的平台，但他们并不是唯一使用该平台的人群。阿尔法世代 是平台上日益壮大的未来消费者群体，而TikTok的使用在老年人群体中也有所增长。\u003c/p\u003e\\n\u003cp\u003e要在TikTok上定义你的受众，尽量描述出最可能转化为顾客的人群：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e位置：\u003c/strong\u003e你的理想顾客住在哪里？即使只知道国家也有所帮助，但如果你经营的是本地业务，只想服务特定区域，那么你应该把这些地方单独列出来。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e年龄：\u003c/strong\u003e你的顾客年龄范围是多少？除非你确切知道目标顾客正处于生命的某个阶段，否则请尽量保持广泛范围。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e性别：\u003c/strong\u003e他们的性别是什么？这点可能不重要或很关键，取决于你的品牌。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e兴趣：\u003c/strong\u003e他们的兴趣/嗜好/爱好是什么？（如烹饪、街舞、瑜伽）。这些信息有助于潜在的内容创意和受众定位。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e职业/行业：\u003c/strong\u003e他们从事哪个行业，担任过什么职位？同样，这点可能不太相关，取决于你的品牌。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e收入水平：\u003c/strong\u003e买家角色的收入范围是多少？他们对价格敏感还是愿意花更多钱购买优质产品？\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e情感状态：\u003c/strong\u003e他们是单身、正在约会中还是已婚？假如你从事婚庆行业，这可能是相关的。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e最喜欢的网站/应用：\u003c/strong\u003e他们收藏什么类型的网站？他们是否每天浏览Instagram或Pinterest？有什么特定应用程序是他们离不开的？\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e购买动机：\u003c/strong\u003e这个人购买你产品的原因是什么？他们是想炫耀身份地位，还是想在百忙之中抽出时间锻炼？\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e购买顾虑：\u003c/strong\u003e他们为什么会选择不购买你的购品？他们是担心质量问题吗？\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e其他信息：\u003c/strong\u003e其他未涵盖但值得一提的信息，比如教育、生活阶段（有新生儿的父母）、他们参加的活动等。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"15\\\"\u003e\u003cstrong\u003e3. 了解形势\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e在TikTok上，你有两个竞争对手：你的商业竞争对手（你可能已经识别出来）和你的内容竞争对手。与其他社交媒体平台一样，TikTok有很多个人和品牌，因此你不仅在与其他企业竞争，还在与其他创作者竞争。\u003c/p\u003e\\n\u003cp\u003e研究你的竞争对手，看看他们是否在TikTok上出现。如果他们出现了，研究他们发布的帖子类型，以及哪些帖子拥有显著的互动量。这可以让你知道他们的受众喜欢什么，可能你的受众也喜欢相似的内容。只是要记住创作自己独一无二的内容，不要窃取创意！\u003c/p\u003e\\n\u003cp\u003e然后花时间查看TikTok内容本身，以了解你的领域已经出现了什么。搜索话题标签，留意\u003ca href=\\\"/blog/how-to-find-trending-sounds-tiktok\\\" target=\\\"_blank\\\"\u003e热门音效\u003c/a\u003e，并关注For You（为你推荐） 页面上出现的内容。留意这些帖子与你商业竞争对手的是否有相似之处。\u003c/p\u003e\\n\u003cp\u003e娜迪亚表示：“我们从TikTok中真正领悟到的是，它的算法和运作方式与Instagram 截然不同，在Instagram 上，你需要非常小心地规划每天发布内容的频率，但在TikTok上完全不同。”\u003c/p\u003e\\n\u003ch3 id=\\\"16\\\"\u003e\u003cstrong\u003e4. 如何在TikTok上推广产品？\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e除了投入时间和精力打造自己的品牌在TikTok 上的资料和视频外，你还可以通过网红和付费广告来加强你的TikTok营销。\u003c/p\u003e\\n\u003cp\u003e网红营销可以把你的品牌和产品展示在其他人的受众页面，以此作为社会认同。而TikTok上的网红营销尤其庞大，特别是它是一个以创作者为中心的平台，类似于Snapchat。\u003c/p\u003e\\n\u003cp\u003eShopify商家\u003ca href=\\\"https://peaceoutskincare.com/\\\" target=\\\"_blank\\\"\u003ePeace Out Skincare\u003c/a\u003e通过与一名网红合作来推广其治疗痤疮的产品。该品牌将产品赠送给 TikTok网红，其中两名网红合作制作了一段视频。这个视频在一天内获得了 1200 万的播放量、240 万的点赞、6 万次转发和 1.5 万美元（约10.5万多元人民币）的产品销售额。该视频在发布后几个月里风靡一时，推动了销量的稳定增长，甚至超过了最初的激增。\u003c/p\u003e\\n\u003cp\u003e要与网红合作实施你的TikTok营销策略，可以在平台上搜索网红，看看谁能与你的行业和受众产生共鸣。通过平台上的私聊功能联系他们，发送免费产品以换取他们的体验视频和真实反馈。这对营销和产品团队都很有帮助。\u003c/p\u003e\\n\u003cp\u003e至于付费广告方面，TikTok Ads Manager为你提供了一组工具，可以帮助你提高广告面向特定受众的曝光率。\u003ca href=\\\"https://www.omololajewellery.com/en-ca\\\" target=\\\"_blank\\\"\u003eOmolola Jewellery\u003c/a\u003e结合使用自然和付费 TikTok 帖子来吸引新受众。这在疫情期间尤其有帮助，因为封锁措施导致客户无法安全前往Omolola的实体店，从而支持了公司的业务运营。\u003c/p\u003e\\n\u003ch2 id=\\\"4\\\"\u003e\u003cstrong\u003eTikTok营销的10 个技巧\u003c/strong\u003e\u003c/h2\u003e\\n\u003cp\u003e制定策略后，就可以开始实施计划了。在创作和发布内容时，请牢记下列TikTok营销最佳实践和技巧。\u003c/p\u003e\\n\u003col\u003e\\n\u003cli\u003e\u003ca href=\\\"#17\\\"\u003e保持真实 \u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#18\\\"\u003e直播 \u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#19\\\"\u003e配置装备\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#20\\\"\u003e保持简单 \u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#21\\\"\u003e在评论中互动\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#22\\\"\u003e易访问性和易读性\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#23\\\"\u003e新功能 \u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#24\\\"\u003e坚持发帖\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#25\\\"\u003e尝试TikTok Stories \u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#26\\\"\u003e监控TikTok 数据分析\u003c/a\u003e\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003ch3 id=\\\"17\\\"\u003e\u003cstrong\u003e1. 保持真实\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003eTikTok上有非常多的内容，保持真实，让你的内容脱颖而出很重要。TikTok上的用户不喜欢看起来像推销的视频。TikTok用户想要的是娱乐消遣或获得信息，不是被推销。\u003c/p\u003e\\n\u003cp\u003e在开始你的TikTok营销活动之前，自己花点时间在这款应用上。一旦算法了解到你喜欢的内容，它会向你推送高质量的内容，你可能会受到启发，从而为你自己的内容增加创意。\u003c/p\u003e\\n\u003cp\u003eTikTok的目的是让人感觉像一个社区，由个人发布相关和真实的内容。4K视频、精美的剪辑以及“电影”或“公司”内容可以会疏远用户。\u003c/p\u003e\\n\u003cp\u003e由于大部分内容都是用智能手机拍摄、剪辑和上传的，你的TikTok页面看起来比你其他社交媒体频道少一点品牌的感觉也是正常的。\u003c/p\u003e\\n\u003cp\u003e像\u003ca href=\\\"https://www.tiktok.com/@ryanair?lang=en\\\" target=\\\"_blank\\\"\u003eRyanair\u003c/a\u003e和\u003ca href=\\\"https://www.tiktok.com/@scrubdaddy?lang=en\\\" target=\\\"_blank\\\"\u003eScrub Daddy\u003c/a\u003e这样的品牌就很擅长用他们精心调整过的企业信息来换取与众多关注者之间真正的联系。\u003c/p\u003e\\n\u003ch3 id=\\\"18\\\"\u003e\u003cstrong\u003e2. 直播\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e与你的受众建立人际关系的一个方法就是利用TikTok的\u003ca href=\\\"https://www.tiktok.com/live?lang=en\\\" target=\\\"_blank\\\"\u003eLive直播功能\u003c/a\u003e，让创作者可以通过直播直接与关注者建立联系。进行直播是在TikTok上脱颖而出的最佳方法之一。\u003c/p\u003e\\n\u003cp\u003e当你开始直播时，应用会向你的关注者推送通知，你的直播会被置顶在他们的For You页面。在目前有数百万创作者的平台上，这个位置非常宝贵。TikTok大力推广直播功能，而且操作起来非常简单。\u003c/p\u003e\\n\u003cp\u003e每次TikTok直播后，你可以记录下一些常见问题的讨论要点，并更新你的列表。在直播过程中，尽量回答所有合适的提问，并且不要忘记感谢那些“赠送”你贴纸或表情符号的粉丝，因为这些都是有一定经济价值的礼物。\u003c/p\u003e\\n\u003cp\u003e排期表也很重要。虽然即时直播很棒，但坚持做直播排期表有助于围绕你的直播建立社群。\u003c/p\u003e\\n\u003cp\u003e一些出色的TikTok直播形式包括：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e常见问题环节\u003c/li\u003e\\n\u003cli\u003e幕后揭秘\u003c/li\u003e\\n\u003cli\u003e非正式的闲聊直播\u003c/li\u003e\\n\u003cli\u003e“和我一起工作”环节\u003c/li\u003e\\n\u003cli\u003e教学时段\u003c/li\u003e\\n\u003cli\u003e采访特别嘉宾\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e💡\u003cstrong\u003e小贴士：\u003c/strong\u003e如果你正在制定直播排期表，请务必考虑到你的关注者所在时区，并选一个大部分人不在上学或上班的时间。在你刚开始通过TikTok发展社群时，这是一个提升观看人数的好方法。\u003c/p\u003e\\n\u003ch3 id=\\\"19\\\"\u003e\u003cstrong\u003e3. 配置装备\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e视频应直接在智能手机上的TikTok应用程序中进行拍摄。应用内有大量的美颜滤镜和照明选项，可以弥补照明效果不佳的问题。\u003c/p\u003e\\n\u003cp\u003e你可以借助更专业的设备和编辑工具来拍摄TikTok 视频，但投入的时间和精力并不总能带来预期的效果。\u003c/p\u003e\\n\u003cp\u003e不过，声音是不应该将就的。虽然标准iPhone麦克风可能效果也不错，但优质的音频对于增加视频的重复播放次数和分享率来说，至关重要。\u003c/p\u003e\\n\u003ch3 id=\\\"20\\\"\u003e\u003cstrong\u003e4. 保持简单\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e你不能把整部小说都塞进一条推文里，你也不能把整部电影塞进一条TikTok里。为了让内容易于吸收，你的视频应该保持简短优美。\u003c/p\u003e\\n\u003cp\u003e坚持用15 秒的视频分享高密度信息，并穿插60秒的视频深入讲解细节。如果某个话题十分重要，你可以将它分解为多个15秒的视频，以保持较高的播放量和重播率。\u003c/p\u003e\\n\u003cp\u003e把每一个内容都看作是你与受众分享的一个独特故事。太少的内容可能无法满足他们，太多内容可能让他们失去兴趣。\u003c/p\u003e\\n\u003cp\u003eFor You页面上的视频平均停留时间为7到10秒之间，因此60秒的视频会感觉像一部电影，很多用户都没有足够的注意力持续时间。\u003c/p\u003e\\n\u003ch3 id=\\\"21\\\"\u003e\u003cstrong\u003e5. 在评论中互动\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003eTikTok的发现算法在将你的视频展示给潜在关注者方面非常出色，但这只是成功的一半。一旦算法抓住了某人的兴趣，你的任务就是吸引他们。\u003c/p\u003e\\n\u003cp\u003eTikTok的评论区是进行对话、交流和说明的绝佳场所。尽可能多地加入评论并与观众交流。你也可以为你认可的评论“点赞”，但不需要写回复。\u003c/p\u003e\\n\u003cp\u003e随着你的帖子越来越吸引人，回复评论会占用太多时间，你可以大规模地处理它们。创建一份文档来分解常见评论以及你可以合理回应的类型。你可以通过发布一个更长的视频、进行直播，或者以视频回复的方式，用常见问题解答的形式来回应那些反复出现的评论。\u003c/p\u003e\\n\u003cp\u003eTikTok还内置了强大的过滤功能，让使用变得更加便捷，它能自动删除包含某些关键词或短语的评论，帮助你有效减少与恶意用户或垃圾信息的互动。\u003c/p\u003e\\n\u003cp\u003e评论是TikTok体验的重要组成部分，除非你的频道已经发展到无法一一回复每条评论的地步，否则没有任何理由不去与每一条评论进行互动。很少有品牌这么做，你将会脱颖而出。\u003c/p\u003e\\n\u003cp\u003e💡小贴士：删除不恰当的评论是可以的，甚至是被鼓励的。你可以通过长按评论，然后选择删除。这样的内容管理是构建线上健康社区的核心部分。\u003c/p\u003e\\n\u003ch3 id=\\\"22\\\"\u003e\u003cstrong\u003e6. 易访问性和易读性\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e成功的TikTok创作者在视频开头添加标题是有原因的。当你在浏览他们的主页时，这些标题能让你快速预览内容。你可以使用彩色标题对视频进行分类，以帮助引导观众找到他们可能感兴趣的内容，从而提升播放量。\u003c/p\u003e\\n\u003cp\u003e请记住，TikTok的用户界面覆盖在屏幕的底部和右侧，因此请确保标题位于中间位置。因为每种手机使用不同的纵横比，所以让重要内容远离边缘可以保证所有人看到它们。\u003c/p\u003e\\n\u003cp\u003e为了迎合所有TikTok用户，尽可能在视频中添加隐藏字幕。这样可以确保所有观众在任何情况下都可以观看你的视频。应用内的时序文本功能可使此操作简单化，只需要额外花几分钟。\u003c/p\u003e\\n\u003ch3 id=\\\"23\\\"\u003e\u003cstrong\u003e7. 新功能\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003eTikTok总是推出新功能，最近一些受欢迎的升级包括动态GIF表情包、标题和新的滤镜。所以虽然算法是保密的，但你可以专注于使用这些新的工具让你的信息流在受众面前保持新鲜感。\u003c/p\u003e\\n\u003cp\u003e我们还建议你研究\u003ca href=\\\"https://www.tiktok.com/legal/page/global/tiktok-creativity-program-beta-terms-eea/en\\\" target=\\\"_blank\\\"\u003eTikTok的测试版程序\u003c/a\u003e，因为它可能会为你提供大部分用户还未见过的\u003ca href=\\\"/zh/blog/free-content-marketing-creation-tools\\\" target=\\\"_blank\\\"\u003e全新内容创作工具\u003c/a\u003e。这能让你紧跟平台发展的最新趋势，从而领先对手一步。\u003c/p\u003e\\n\u003ch3 id=\\\"24\\\"\u003e\u003cstrong\u003e8. 坚持发帖\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e许多创作者已经通过坚持\u003ca href=\\\"/zh/blog/best-time-to-post-on-tikok\\\" target=\\\"_blank\\\"\u003e按计划发帖\u003c/a\u003e获得了惊人的成果。我们建议每天发帖一至两次，每周直播几次。这种节奏能让你的内容保持新鲜有趣，也不会让你的关注者观看过多视频。\u003c/p\u003e\\n\u003cp\u003e由于平台不断地出现新视频，因此，不断地向算法提供新的、有趣的内容非常重要。\u003c/p\u003e\\n\u003ch3 id=\\\"25\\\"\u003e\u003cstrong\u003e9. 尝试TikTok Stories（快拍）\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003eTikTok Stories为品牌提供了一种新的尝试即时性内容的方式，这种方式借鉴了Instagram Stories和Snapchat的成功经验。这种即时性的内容形式非常适合分享幕后的真实瞬间或为即将推出的产品埋下伏笔。其目的是激发粉丝的好奇心。TikTok Stories还融入了平台的互动功能，如投票或倒计时。例如，一家运动饮料品牌可以通过询问粉丝，他们更倾向于哪种口味，是Piña Colada（热带风情的菠萝可乐达味）还是Cherry Lime（清新爽口的樱桃酸橙味），从而直接将消费者纳入产品的开发流程之中。\u003c/p\u003e\\n\u003cp\u003e别纠结太多，TikTok Stories就是那些即时的真实片段，他们能够很好地补充你的主要内容创作。此外，你还可以轻松二次编辑Instagram Stories的内容，或者将多个TikTok Stories视频拼接成一个完整视频。\u003c/p\u003e\\n\u003ch3 id=\\\"26\\\"\u003e\u003cstrong\u003e10. 监控TikTok数据分析\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e想要精准追踪你的TikTok表现，务必密切关注应用内的数据分析功能。只需点击“Profile（个人资料）”标签，点击右上角的三条杠，依次选择“Creator tools（创作者工具）”和“Analytics（数据分析）”，你将解锁一座数据宝藏，你不仅能获取到帖子观看次数、个人资料浏览量、点赞数量、评论互动、分享传播等直观数据，还能洞悉流量来源、搜索热门词等深层信息。所有信息被细致地分为几大版块：Overview（概述）、Content（内容）、Viewers（观众）和Followers（粉丝）。\u003c/p\u003e\\n\u003cp\u003e请充分利用用户数据分析，优化你的TikTok内容策略。关注哪些视频最受欢迎，并探究其背后的原因，随后调整你的内容，确保为观众提供更多他们喜欢的内容。例如，查看“Search queries（搜索查询）”部分，洞悉用户如何发现你的内容，并考虑在热门词汇或主题上加大创作力度，以此提升曝光量。\u003c/p\u003e\\n\u003ch2 id=\\\"5\\\"\u003e\u003cstrong\u003e5 个TikTok营销案例\u003c/strong\u003e\u003c/h2\u003e\\n\u003cp\u003e在TikTok上，优秀的营销具备哪些特质？让我们从五个电商行业的杰出案例中汲取灵感，它们不仅在TikTok上大放异彩，更成功带动了销售增长。\u003c/p\u003e\\n\u003col\u003e\\n\u003cli\u003e\u003ca href=\\\"#27\\\"\u003eRare Beauty\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#28\\\"\u003eTropeaka\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#29\\\"\u003eOur Place\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#30\\\"\u003eTileCloud\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#31\\\"\u003eCrocs \u003c/a\u003e\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003ch3 id=\\\"27\\\"\u003e\u003cstrong\u003e1. Rare Beauty\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e\u003ca href=\\\"https://www.rarebeauty.com/\\\" target=\\\"_blank\\\"\u003eRare Beauty\u003c/a\u003e是由歌手兼演员赛琳娜·戈麦斯 （Selena Gomez） 创立的化妆品品牌。该品牌在TikTok上不仅巧妙地利用了创始人的明星效应，还发展出了独特的内容风格。品牌紧跟流行趋势，并与维迪亚（Vidya） 和格拉姆扎（Glamzilla）等知名美妆博主紧密合作，共同创造了一个既紧跟潮流，又充满吸引力的品牌形象，远远超越了仅仅依赖明星效应的范畴。\u003c/p\u003e\\n\u003cblockquote class=\\\"tiktok-embed\\\" cite=\\\"https://www.tiktok.com/@rarebeauty/video/7393771184292252959\\\" data-video-id=\\\"7393771184292252959\\\" style=\\\"max-width: 605px; min-width: 325px;\\\"\u003e\\n\u003csection\u003e\u003ca title=\\\"@rarebeauty\\\" href=\\\"https://www.tiktok.com/@rarebeauty?refer=embed\\\" target=\\\"_blank\\\"\u003e@rarebeauty\u003c/a\u003e What @GLAMZILLA and @Vidya said 🗣️ \u2028True to Myself Tinted Pressed Finishing Powder available now, only @sephora, @Kohl’s, @SPACE NK, and rarebeauty.com. \u2028\u003ca title=\\\"rarebeauty\\\" href=\\\"https://www.tiktok.com/tag/rarebeauty?refer=embed\\\" target=\\\"_blank\\\"\u003e#RareBeauty\u003c/a\u003e \u003ca title=\\\"pressedpowder\\\" href=\\\"https://www.tiktok.com/tag/pressedpowder?refer=embed\\\" target=\\\"_blank\\\"\u003e#pressedpowder\u003c/a\u003e \u003ca title=\\\"newrarebeauty\\\" href=\\\"https://www.tiktok.com/tag/newrarebeauty?refer=embed\\\" target=\\\"_blank\\\"\u003e#newrarebeauty\u003c/a\u003e \u003ca title=\\\"newatsephora\\\" href=\\\"https://www.tiktok.com/tag/newatsephora?refer=embed\\\" target=\\\"_blank\\\"\u003e#newatsephora\u003c/a\u003e \u003ca title=\\\"♬ Queen Opp Body Tea - Queen\\\" href=\\\"https://www.tiktok.com/music/Queen-Opp-Body-Tea-7251675115459529515?refer=embed\\\" target=\\\"_blank\\\"\u003e♬ Queen Opp Body Tea - Queen\u003c/a\u003e\u003c/section\u003e\\n\u003c/blockquote\u003e\\n\u003cscript src=\\\"https://www.tiktok.com/embed.js\\\" async=\\\"\\\"\u003e\u003c/script\u003e\\n\u003ch3 id=\\\"28\\\"\u003e\u003cstrong\u003e2. Tropeaka\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e\u003ca href=\\\"https://tropeaka.com/\\\" target=\\\"_blank\\\"\u003eTropeaka\u003c/a\u003e是一家总部位于澳大利亚的公司，专注于打造高端优质、营养丰富的全食品配方产品。它以提供卓越的产品和积极承担社会及环境责任而闻名。Tropeaka已将TikTok作为展现其多样魅力与核心价值的舞台。\u003c/p\u003e\\n\u003cp\u003e例如，它分享了如何使用其Rich Double Chocolate Protein Collagen（浓郁双巧克力蛋白胶原蛋白粉）和 Cacao Powder （可可粉）来制作双巧克力蛋白燕麦饼干。这样的短视频展现了其配方不仅可以用来制作简单的奶昔或冰沙，还具有极高的灵活性。\u003c/p\u003e\\n\u003cblockquote class=\\\"tiktok-embed\\\" cite=\\\"https://www.tiktok.com/@tropeaka/video/7390626670564166918\\\" data-video-id=\\\"7390626670564166918\\\" style=\\\"max-width: 605px; min-width: 325px;\\\"\u003e\\n\u003csection\u003e\u003ca title=\\\"@tropeaka\\\" href=\\\"https://www.tiktok.com/@tropeaka?refer=embed\\\" target=\\\"_blank\\\"\u003e@tropeaka\u003c/a\u003e\\n\u003cp\u003eDOUBLE CHOCOLATE PROTEIN OATMEAL COOKIES 🍪🍫 Soft, chewy, and packed with gooey chocolate in every bite! 🍫 Perfect for a quick snack or a post-workout treat, these cookies are so simple to make and will melt in your mouth. 🤤 Get the full recipe on our Instagram!\u003c/p\u003e\\n\u003ca title=\\\"♬ original sound  - Tropeaka\\\" href=\\\"https://www.tiktok.com/music/original-sound-Tropeaka-7390626702235339525?refer=embed\\\" target=\\\"_blank\\\"\u003e♬ original sound - Tropeaka\u003c/a\u003e\u003c/section\u003e\\n\u003c/blockquote\u003e\\n\u003cscript src=\\\"https://www.tiktok.com/embed.js\\\" async=\\\"\\\"\u003e\u003c/script\u003e\\n\u003cp\u003eTropeaka 的营销顾问克里斯汀·姜（\u003ca href=\\\"https://www.linkedin.com/in/christineannechiang/\\\" target=\\\"_blank\\\"\u003eChristine Chiang\u003c/a\u003e）强调，实验精神是品牌在TikTok 上的战略核心。她表示：“在每周的策划会上，我们会将创意和流行趋势相融合，为Tropeaka打造出一系列初步成型的内容构思，随后，团队会挑选出最具影响力和可扩展性的构思，确保这些内容能够跨平台使用。而其余的内容则源自我们的即兴发挥与直觉，这正是TikTok的魅力所在——充满乐趣。”\u003c/p\u003e\\n\u003ch3 id=\\\"29\\\"\u003e\u003cstrong\u003e3. Our Place\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e\u003ca href=\\\"https://fromourplace.com/\\\" target=\\\"_blank\\\"\u003eOur Place\u003c/a\u003e是一家知名的厨具品牌，以创新的锅具及烹饪配件而闻名。该品牌巧妙利用TikTok，通过展示其产品的实用性及发布令人垂涎的烹饪内容，成功吸引了众多美食爱好者和普通TikTok用户的目光。其视频不仅提供实用的烹饪方法，还激发烹饪灵感，即便Our Place的产品在视频中亮相，也往往以配角身份出现，美味佳肴是视频中的焦点。\u003c/p\u003e\\n\u003cp\u003e例如，一段竖屏视频展示了如何使用该品牌的Splendor Blender（一款搅拌机） 制作巴西柠檬水，在展现搅拌机性能的同时，主要聚焦于这款清爽饮品的诱人配方上。\u003c/p\u003e\\n\u003cblockquote class=\\\"tiktok-embed\\\" cite=\\\"https://www.tiktok.com/@ourplace/video/7375937250925743406\\\" data-video-id=\\\"7375937250925743406\\\" style=\\\"max-width: 605px; min-width: 325px;\\\"\u003e\\n\u003csection\u003e\u003ca title=\\\"@ourplace\\\" href=\\\"https://www.tiktok.com/@ourplace?refer=embed\\\" target=\\\"_blank\\\"\u003e@ourplace\u003c/a\u003e We tried making the viral Brazilian Lemonade and it did not disappoint 🙌🏼 \u003ca title=\\\"brazilianlemonade\\\" href=\\\"https://www.tiktok.com/tag/brazilianlemonade?refer=embed\\\" target=\\\"_blank\\\"\u003e#brazilianlemonade\u003c/a\u003e \u003ca title=\\\"brazilianlemonaderecipe\\\" href=\\\"https://www.tiktok.com/tag/brazilianlemonaderecipe?refer=embed\\\" target=\\\"_blank\\\"\u003e#brazilianlemonaderecipe\u003c/a\u003e \u003ca title=\\\"summerdrinkrecipe\\\" href=\\\"https://www.tiktok.com/tag/summerdrinkrecipe?refer=embed\\\" target=\\\"_blank\\\"\u003e#summerdrinkrecipe\u003c/a\u003e \u003ca title=\\\"summerdrinkseries\\\" href=\\\"https://www.tiktok.com/tag/summerdrinkseries?refer=embed\\\" target=\\\"_blank\\\"\u003e#summerdrinkseries\u003c/a\u003e \u003ca title=\\\"splendorblender\\\" href=\\\"https://www.tiktok.com/tag/splendorblender?refer=embed\\\" target=\\\"_blank\\\"\u003e#splendorblender\u003c/a\u003e \u003ca title=\\\"ourplace\\\" href=\\\"https://www.tiktok.com/tag/ourplace?refer=embed\\\" target=\\\"_blank\\\"\u003e#ourplace\u003c/a\u003e \u003ca title=\\\"♬ Sixty Second Commercial 1 by Michael Reynolds - malcolm\\\" href=\\\"https://www.tiktok.com/music/Sixty-Second-Commercial-1-by-Michael-Reynolds-6922637529569168133?refer=embed\\\" target=\\\"_blank\\\"\u003e♬ Sixty Second Commercial 1 by Michael Reynolds - malcolm\u003c/a\u003e\u003c/section\u003e\\n\u003c/blockquote\u003e\\n\u003cscript src=\\\"https://www.tiktok.com/embed.js\\\" async=\\\"\\\"\u003e\u003c/script\u003e\\n\u003ch3 id=\\\"30\\\"\u003e\u003cstrong\u003e4. TileCloud\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e\u003ca href=\\\"https://tilecloud.com.au/\\\" target=\\\"_blank\\\"\u003eTileCloud\u003c/a\u003e是一家澳大利亚公司，致力于为家居装修者简化瓷砖购买流程，并激发灵感。公司致力于通过提供专业的设计支持、启发人心的内容和卓越的客户服务，让每个人都能自信地应对自己的家居装修。\u003c/p\u003e\\n\u003cp\u003e在TikTok平台上，TileCloud制定了多样化的内容策略，深受DIY和家居装修迷的喜爱。其发布的内容既包含装饰灵感，又紧跟潮流趋势，还经常融入热门的TikTok背景音乐，以增强用户的参与感。TileCloud勇于尝试各种内容形式，包括TikTok的图片轮播功能，与视频内容相辅相成。此外，TileCloud还经常在其瓷砖铺设的演示视频中让员工出镜，为品牌增添了人情味。\u003c/p\u003e\\n\u003cblockquote class=\\\"tiktok-embed\\\" cite=\\\"https://www.tiktok.com/@tilecloud.com.au/video/7363513549194398983\\\" data-video-id=\\\"7363513549194398983\\\" style=\\\"max-width: 605px; min-width: 325px;\\\"\u003e\\n\u003csection\u003e\u003ca title=\\\"@tilecloud.com.au\\\" href=\\\"https://www.tiktok.com/@tilecloud.com.au?refer=embed\\\" target=\\\"_blank\\\"\u003e@tilecloud.com.au\u003c/a\u003e\\n\u003cp\u003eWe’ve got your back 👌🏼\u003c/p\u003e\\n\u003ca title=\\\"♬ original sound - TileCloud\\\" href=\\\"https://www.tiktok.com/music/original-sound-7363513585705716497?refer=embed\\\" target=\\\"_blank\\\"\u003e♬ original sound - TileCloud\u003c/a\u003e\u003c/section\u003e\\n\u003c/blockquote\u003e\\n\u003cscript src=\\\"https://www.tiktok.com/embed.js\\\" async=\\\"\\\"\u003e\u003c/script\u003e\\n\u003cp\u003e作为TileCloud的社交媒体创作者，艾拉·维尼（Ella Viney）倡导品牌勇于在TikTok上尝试新事物并承担风险。“对我们来说，在原创内容和热门潮流内容之间找到平衡至关重要，”艾拉强调，“我们既会创作展现专业知识的原创内容，例如分析室内设计美学或演示瓷砖铺设技巧，同时，我们也紧跟TikTok上的热门音效和潮流形式。”\u003c/p\u003e\\n\u003cp\u003e“这种策略让我们得以借助流行趋势保持用户的持续关注，同时输出我们独特的见解和专业价值。此外，我认为，组建一个专注于社交媒体，持续汲取灵感并投入时间孕育新创意的专门团队，对于源源不断地产生新颖想法至关重要。”\u003c/p\u003e\\n\u003ch3 id=\\\"31\\\"\u003e\u003cstrong\u003e5. Crocs\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e\u003ca href=\\\"https://www.crocs.com/\\\" target=\\\"_blank\\\"\u003eCrocs\u003c/a\u003e是一家凭借独特的泡沫凉鞋而闻名的鞋业公司。该品牌曾一度被视为非主流且常常遭受非议，但现在已成功转型为引领潮流、人手必备的时尚必备单品品牌。在此过程中，Crocs的TikTok策略发挥了重要作用，助其在平台上积累了超过两百万的粉丝。\u003c/p\u003e\\n\u003cp\u003eCrocs擅长紧跟潮流趋势和流行文化元素。例如，当Netflix 的热门剧集《布里奇顿》风靡全网时，Crocs迅速推出了一系列鞋子和装饰扣（称为”智必星“），与该剧摄政时期风格相匹配，这些产品色彩柔和、镶嵌珍珠，设计精致。\u003c/p\u003e\\n\u003ch2 id=\\\"6\\\"\u003e\u003cstrong\u003e五大TikTok营销趋势\u003c/strong\u003e\u003c/h2\u003e\\n\u003cp\u003e要想在TikTok上取得成功，品牌必须敏锐捕捉平台独有的机会和潮流风向，打造自然且真实的视频内容。直接照搬其他社交媒体平台的策略是行不通的，TikTok需要个性化方案。\u003c/p\u003e\\n\u003cp\u003e以下是制定TikTok营销策略时，需要考虑的五个TikTok营销趋势：\u003c/p\u003e\\n\u003col\u003e\\n\u003cli\u003e\u003ca href=\\\"#32\\\"\u003e紧跟网络热梗文化 \u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#33\\\"\u003e鼓励用户生成内容\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#34\\\"\u003e为品牌打造鲜明的面孔或代表人物\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#35\\\"\u003e创建持续更新的内容系列\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#36\\\"\u003e利用拼接或合拍功能，与热门相关视频互动 \u003c/a\u003e\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003ch3 id=\\\"32\\\"\u003e\u003cstrong\u003e1. 紧跟网络热梗文化\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e想要紧跟TikTok上瞬息万变的热梗文化的潮流，那就让发现页面（Explore）成为你的潮流雷达。这个页面就像是TikTok的潮流风向标，能让用户知道什么内容最火——是最新流行的舞蹈挑战，还是让人捧腹的恶作剧视频。别忘了竖起耳朵，捕捉那些热门音效，它们往往预示着下一个大火的梗即将诞生。\u003c/p\u003e\\n\u003cp\u003eTikTok上的流行趋势往往与流行文化中的热门话题相呼应，无论是热门电影还是流行新歌。关键是：不必强迫自己盲目跟风每一个潮流。只有当你的品牌有机会融入这场对话时，才是值得加入的时机。\u003c/p\u003e\\n\u003cp\u003e2024年，当泰勒·斯威夫特（Taylor Swift）发行\u003cem\u003eThe Tortured Poets Department（苦难诗社）\u003c/em\u003e专辑时，TikTok立刻被她的新歌相关内容占领。知名饮具品牌\u003ca href=\\\"https://www.stanley1913.com/\\\" target=\\\"_blank\\\"\u003eStanley\u003c/a\u003e，这家受欢迎的饮具公司，敏锐地捕捉到了这一潮流，制作了一段轮播视频，将其多种颜色的杯子与每首歌曲的氛围巧妙结合，该视频收获了超过350 万次观看和超过41万的点赞。\u003c/p\u003e\\n\u003cblockquote class=\\\"tiktok-embed\\\" cite=\\\"https://www.tiktok.com/@stanleybrand/video/7364818227123227946\\\" data-video-id=\\\"7364818227123227946\\\" style=\\\"max-width: 605px;min-width: 325px;\\\"\u003e \u003csection\u003e \u003ca target=\\\"_blank\\\" title=\\\"@stanleybrand\\\" href=\\\"https://www.tiktok.com/@stanleybrand?refer=embed\\\"\u003e@stanleybrand\u003c/a\u003e \u003cp\u003eNow that we’ve had a Fortnight to process this album here are our TTPD Stanley picks 🤍\u003c/p\u003e \u003ca target=\\\"_blank\\\" title=\\\"♬ the tortured poets department the anthology - aliayah\\\" href=\\\"https://www.tiktok.com/music/the-tortured-poets-department-the-anthology-7359516671989992225?refer=embed\\\"\u003e♬ the tortured poets department the anthology - aliayah\u003c/a\u003e \u003c/section\u003e \u003c/blockquote\u003e \u003cscript async src=\\\"https://www.tiktok.com/embed.js\\\"\u003e\u003c/script\u003e\\n\u003ch3 id=\\\"33\\\"\u003e\u003cstrong\u003e2. 鼓励用户生成内容\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e用户生成内容（UGC）是TikTok的核心，聪明的品牌正在将其纳入营销策略中。用户生成内容就是你的顾客或粉丝自发创作的内容，以他们自己的方式展示你的产品或服务。在TikTok上，可以是开箱视频，也可以是真实评价视频。\u003c/p\u003e\\n\u003cp\u003e用户生成内容的魅力在于其真实性——不是品牌自夸，而是真实的TikTok用户在分享体验。想鼓励用户生成内容，可以尝试举办比赛、创建品牌标签，或者直接找铁粉互动。收集到一批优质的用户生成内容后，你可以通过\u003ca href=\\\"https://ads.tiktok.com/help/article/spark-ads-faq?lang=en\\\" target=\\\"_blank\\\"\u003eTikTok的Spark Ads\u003c/a\u003e进一步提升其影响力。这些广告能帮你增加UGC等原创内容的曝光度，同时保留其原汁原味的真实感。\u003c/p\u003e\\n\u003cp\u003e克里斯汀说：“很幸运，我们拥有一批忠实的粉丝，以及一个活跃的创作者计划，在持续发布关于 Tropeaka 的内容，但在获取特定的内容或信息，尤其是在新品发布期间，我们有一套完善的流程，从按渠道选择创作者，到制定简洁有力的信息要点，我们力求让品牌始终深入人心。用户生成内容是建立品牌真实性的关键，它能增强信任，几乎成为我们客户心中的向往。你会发现，用户生成内容几乎渗透在每一个内容之中。”\u003c/p\u003e\\n\u003cblockquote class=\\\"tiktok-embed\\\" cite=\\\"https://www.tiktok.com/@tropeaka/video/7372035542994783505\\\" data-video-id=\\\"7372035542994783505\\\" style=\\\"max-width: 605px;min-width: 325px;\\\"\u003e \u003csection\u003e \u003ca target=\\\"_blank\\\" title=\\\"@tropeaka\\\" href=\\\"https://www.tiktok.com/@tropeaka?refer=embed\\\"\u003e@tropeaka\u003c/a\u003e The matcha queen @soph makes it look too easy. Grab our Organic Matcha Tea online or in Coles nationwide  \u003ca title=\\\"matcha\\\" target=\\\"_blank\\\" href=\\\"https://www.tiktok.com/tag/matcha?refer=embed\\\"\u003e#matcha\u003c/a\u003e \u003ca title=\\\"fyp\\\" target=\\\"_blank\\\" href=\\\"https://www.tiktok.com/tag/fyp?refer=embed\\\"\u003e#fyp\u003c/a\u003e \u003ca title=\\\"tropeaka\\\" target=\\\"_blank\\\" href=\\\"https://www.tiktok.com/tag/tropeaka?refer=embed\\\"\u003e#tropeaka\u003c/a\u003e \u003ca target=\\\"_blank\\\" title=\\\"♬ original sound - Tropeaka\\\" href=\\\"https://www.tiktok.com/music/original-sound-7372035610036505361?refer=embed\\\"\u003e♬ original sound - Tropeaka\u003c/a\u003e \u003c/section\u003e \u003c/blockquote\u003e \u003cscript async src=\\\"https://www.tiktok.com/embed.js\\\"\u003e\u003c/script\u003e\\n\u003ch3 id=\\\"34\\\"\u003e\u003cstrong\u003e3. 为品牌打造鲜明的面孔或代表人物\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e不同于Instagram和Facebook侧重于产品展示的营销方式，TikTok上的用户更渴望与真实的人物建立联系。在这个平台上，人们希望与真实的人互动，而非冷冰冰的品牌。为了拉近与用户的距离，你可以考虑向你的观众介绍品牌背后的团队。\u003c/p\u003e\\n\u003cp\u003e在TikTok上，你可以让品牌创始人，团队成员或两者共同出镜。将真实的人物与品牌名称相结合，能够在平台上塑造出一个更加真实且贴近人心的品牌形象。\u003c/p\u003e\\n\u003cp\u003e克里斯汀和Tropeaka的营销团队不遗余力地推动公司的联合创始人兼首席执行官凯勒布·马歇尔（\u003ca href=\\\"https://www.tiktok.com/@calashall?lang=en\\\" target=\\\"_blank\\\"\u003eCaleb Marshall\u003c/a\u003e）走到镜头前。她坦言：“虽然并非所有品牌都必须让高管出镜，但这么做效果非凡。数据表明，高管的参与可以显著提升内容的吸引力和顾客的信任度。他们作为品牌代表，既能让消费者感到亲切、又具备深厚的行业知识，能够更好地强化品牌的使命。”\u003c/p\u003e\\n\u003cblockquote class=\\\"tiktok-embed\\\" cite=\\\"https://www.tiktok.com/@tropeaka/video/7376821924799859969\\\" data-video-id=\\\"7376821924799859969\\\" style=\\\"max-width: 605px;min-width: 325px;\\\"\u003e \u003csection\u003e \u003ca target=\\\"_blank\\\" title=\\\"@tropeaka\\\" href=\\\"https://www.tiktok.com/@tropeaka?refer=embed\\\"\u003e@tropeaka\u003c/a\u003e Finally putting our CEO Caleb to work 🛍️ \u003ca title=\\\"expo\\\" target=\\\"_blank\\\" href=\\\"https://www.tiktok.com/tag/expo?refer=embed\\\"\u003e#expo\u003c/a\u003e \u003ca title=\\\"bts\\\" target=\\\"_blank\\\" href=\\\"https://www.tiktok.com/tag/bts?refer=embed\\\"\u003e#bts\u003c/a\u003e \u003ca title=\\\"fyp\\\" target=\\\"_blank\\\" href=\\\"https://www.tiktok.com/tag/fyp?refer=embed\\\"\u003e#fyp\u003c/a\u003e \u003ca target=\\\"_blank\\\" title=\\\"♬ original sound - monamourmonamimona\\\" href=\\\"https://www.tiktok.com/music/original-sound-7337929492348406570?refer=embed\\\"\u003e♬ original sound - monamourmonamimona\u003c/a\u003e \u003c/section\u003e \u003c/blockquote\u003e \u003cscript async src=\\\"https://www.tiktok.com/embed.js\\\"\u003e\u003c/script\u003e\\n\u003ch3 id=\\\"35\\\"\u003e\u003cstrong\u003e4. 创建持续更新的内容系列\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e虽然TikTok以创意新颖著称，但用户同样热衷于从他们最喜欢的创作者那里获取熟悉的内容。他们可能迫不及待地想看到美食博主的下一个纽约餐厅点评，或是科技测评博主的最新开箱视频。品牌可以借鉴这一策略，打造专属的系列内容，保持内容的连贯性和辨识度，为观众带来熟悉而愉快的体验，让他们有所期待。\u003c/p\u003e\\n\u003cp\u003e在TileCloud，艾拉策划了一场为期30天的创意活动，她利用品牌的瓷砖产品，将观众在Pinterest上的创意拼贴板变为现实。这场互动活动邀请观众提交自己的Pinterest板，然后将其转化为TikTok视频，从而既展示了用户的创意灵感，又凸显了TileCloud的专业水准。\u003c/p\u003e\\n\u003cp\u003e“我把自己放在粉丝的位置，琢磨他们想看什么，想学什么。然后，我想到了一个主意：为什么不直接教他们把自己的Pinterest拼贴板变成现实呢？”艾拉说，“我还想到一个好玩的点子，那就是每天选一个粉丝的拼贴板进行展示，这样他们就能来查看自己是否被选中了。看着他们的反应，我心里别提多美了！”\u003c/p\u003e\\n\u003cblockquote class=\\\"tiktok-embed\\\" cite=\\\"https://www.tiktok.com/@tilecloud.com.au/video/7376494234045533447\\\" data-video-id=\\\"7376494234045533447\\\" style=\\\"max-width: 605px;min-width: 325px;\\\"\u003e \u003csection\u003e \u003ca target=\\\"_blank\\\" title=\\\"@tilecloud.com.au\\\" href=\\\"https://www.tiktok.com/@tilecloud.com.au?refer=embed\\\"\u003e@tilecloud.com.au\u003c/a\u003e Day 1 of ‘30 days of bringing Pinterest boards to life'  Starting the series off with my very own dream bathroom 🛀🏻  Who needs a vacation when you can indulge in a spa-like experience at home?  Have you created a Pinterest board but aren’t sure where to start? Leave it to me, and I’ll bring your vision to life. Drop your Pinterest username and board name below or send me a DM, and tomorrow I could be guiding you through it!  \u003ca title=\\\"tilecloud\\\" target=\\\"_blank\\\" href=\\\"https://www.tiktok.com/tag/tilecloud?refer=embed\\\"\u003e#tilecloud\u003c/a\u003e \u003ca title=\\\"30daychallenge\\\" target=\\\"_blank\\\" href=\\\"https://www.tiktok.com/tag/30daychallenge?refer=embed\\\"\u003e#30daychallenge\u003c/a\u003e \u003ca title=\\\"interiordesign\\\" target=\\\"_blank\\\" href=\\\"https://www.tiktok.com/tag/interiordesign?refer=embed\\\"\u003e#interiordesign\u003c/a\u003e \u003ca title=\\\"flatlay\\\" target=\\\"_blank\\\" href=\\\"https://www.tiktok.com/tag/flatlay?refer=embed\\\"\u003e#flatlay\u003c/a\u003e \u003ca title=\\\"homerenovation\\\" target=\\\"_blank\\\" href=\\\"https://www.tiktok.com/tag/homerenovation?refer=embed\\\"\u003e#homerenovation\u003c/a\u003e \u003ca target=\\\"_blank\\\" title=\\\"♬ original sound - TileCloud\\\" href=\\\"https://www.tiktok.com/music/original-sound-7376494698866707201?refer=embed\\\"\u003e♬ original sound - TileCloud\u003c/a\u003e \u003c/section\u003e \u003c/blockquote\u003e \u003cscript async src=\\\"https://www.tiktok.com/embed.js\\\"\u003e\u003c/script\u003e\\n\u003ch3 id=\\\"36\\\"\u003e\u003cstrong\u003e5. 利用拼接或合拍功能，与热门相关视频互动\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e在TikTok上，像创作者一样思考是品牌成功的秘诀，而使用TikTok的拼接（Stitches）和合拍（Duets）功能更是不可或缺。创作者经常会使用拼接功能为另一个用户的视频添加评论或反应，从而改变原始内容。而合拍则略有不同，它允许创作者在原有视频旁拍摄自己的内容，形成分屏效果，非常适合用来表达情感、进行合作或发起挑战。\u003c/p\u003e\\n\u003cp\u003e品牌可以利用这些功能参与相关的讨论。比如，认真回复负面评价，对正面反馈表达感激之情，或加入关于产品或整个行业的讨论。然而，要谨慎使用拼接和合拍功能，一旦内容显得过于商业化，你可能就需要向创作者支付使用费了。\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"https://vessi.com/\\\" target=\\\"_blank\\\"\u003eVessi\u003c/a\u003e是一家知名的防水运动鞋品牌。在TikTok上，有一段视频火爆网络，视频中一位女士不慎将鞋子掉入水中，Vessi机智地与该视频进行了合拍，主动提出要送给视频中女士一双防水鞋，并展示了他们的运动鞋即使完全浸泡在水中也完好无损。\u003c/p\u003e\\n\u003cblockquote class=\\\"tiktok-embed\\\" cite=\\\"https://www.tiktok.com/@vessi/video/7344152388774792454\\\" data-video-id=\\\"7344152388774792454\\\" style=\\\"max-width: 605px;min-width: 325px;\\\"\u003e \u003csection\u003e \u003ca target=\\\"_blank\\\" title=\\\"@vessi\\\" href=\\\"https://www.tiktok.com/@vessi?refer=embed\\\"\u003e@vessi\u003c/a\u003e \u003ca title=\\\"duet\\\" target=\\\"_blank\\\" href=\\\"https://www.tiktok.com/tag/duet?refer=embed\\\"\u003e#duet\u003c/a\u003e with @maddy \u003ca target=\\\"_blank\\\" title=\\\"♬ there she goes - 🎸🪩\\\" href=\\\"https://www.tiktok.com/music/there-she-goes-7246204436647775019?refer=embed\\\"\u003e♬ there she goes - 🎸🪩\u003c/a\u003e \u003c/section\u003e \u003c/blockquote\u003e \u003cscript async src=\\\"https://www.tiktok.com/embed.js\\\"\u003e\u003c/script\u003e\\n\u003ch2 id=\\\"7\\\"\u003e\u003cstrong\u003e在TikTok上连接购物者\u003c/strong\u003e\u003c/h2\u003e\\n\u003cp\u003e依托TikTok的庞大的十亿用户群体，与新一代购物者建立联系，他们热衷于在平台探索并购买产品。\u003c/p\u003e\\n\u003cp\u003e创建一个免费的TikTok企业账户，并将其与Shopify无缝对接，从库存管理、订单处理到营销推广，全部集中在一个便捷的仪表板上。投身短视频创作，与热门创作者合作，并利用TikTok强大的广告工具以独特创意展示并销售你的产品。\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e在TikTok上开店\u003c/p\u003e\\n\u003cp\u003e通过创意内容吸引年轻一代，提升销量。\u003c/p\u003e\\n\u003ca href=\\\"https://www.shopify.com/sell-on-tiktok\\\" class=\\\"marketing-button marketing-button--small\\\" target=\\\"_blank\\\"\u003e安装\u003c/a\u003e\\n\u003c/div\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cdiv itemscope=\\\"\\\" itemtype=\\\"https://schema.org/FAQPage\\\"\u003e\\n\u003ch2 id=\\\"8\\\"\u003eTikTok营销常见问题\u003c/h2\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eTikTok营销值得投入吗？\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eTikTok营销，对于精心布局的品牌而言，能够带来丰厚的回报，与传统营销渠道相比，其成本和投入通常更低。平台为品牌提供了大量的机会，让品牌能够以创新和真实的方式与潜在客户建立联系。对于像多邻国（Duolingo）这样的品牌来说，TikTok已成为其营销活动的沃土，催生出众多热门内容，并围绕品牌构建起了强大的社群。\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e如何在TikTok上进行营销？\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003e在TikTok上进行营销，首先，要为你的TikTok视频制定一个明确的数字营销策略、确定目标受众。同时，要了解平台上哪些内容受欢迎。\u003c/p\u003e\\n\u003cp\u003e利用TikTok进行商业活动时，请牢记下列TikTok营销最佳实践：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e保持真实。\u003c/li\u003e\\n\u003cli\u003e准备好合适的设备来制作TikTok视频。\u003c/li\u003e\\n\u003cli\u003e利用TikTok的直播功能。\u003c/li\u003e\\n\u003cli\u003e保持简单，制作简短的视频内容。\u003c/li\u003e\\n\u003cli\u003e在评论中互动。\u003c/li\u003e\\n\u003cli\u003e掌握潮流趋势。\u003c/li\u003e\\n\u003cli\u003e坚持发帖。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e小企业可以使用TikTok广告吗？\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003e在TikTok上，可以通过多种广告形式进行推广，如信息流广告和顶部展示广告，以提升销量。然而，对于小企业来说，这两种广告的成本可能相当高，起价为每千次展示成本（CPM）10美元（约70元人民币）。若预算有限，不妨考虑利用TikTok进行网红营销或联盟营销，而非直接投放广告。\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\",\"excerpt\",\"发掘TikTok的商业潜能，掌握高效策略与专家技巧，打造吸睛内容，引爆TikTok用户互动热潮。\",\"excerptHtml\",\"\u003cp\u003e\u003cspan style=\\\"font-weight: 400;\\\"\u003e发掘TikTok的商业潜能，掌握高效策略与专家技巧，打造吸睛内容，引爆TikTok用户互动热潮。\u003c/span\u003e\u003c/p\u003e\\n\u003cstyle type=\\\"text/css\\\"\u003e\u003c!--\\ntd {border: 1px solid #ccc;}br 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情趣内衣或成下一个跨境产品黑马\\\",\\\"url\\\":\\\"blog/sell-sexy-underwear-online\\\"},{\\\"title\\\":\\\"TikTok 卖货指南：如何根据平台特性制作并销售周边产品\\\",\\\"url\\\":\\\"blog/make-merch-tiktok\\\"},{\\\"title\\\":\\\"Shopify 与京东集团达成战略合作，实现跨境电商“全球通”\\\",\\\"url\\\":\\\"blog/shopify-and-jdcom-unlock-worlds-largest-e-commerce-market-for-merchants\\\"},{\\\"title\\\":\\\"2023 年如何寻找 Instagram 网红并与之合作？\\\",\\\"url\\\":\\\"blog/instagram-influencer-marketing\\\"},{\\\"title\\\":\\\"日本乐天向中国卖家敞开怀抱，助力商家实现品牌出海\\\",\\\"url\\\":\\\"blog/start-sales-on-rakuten-jp\\\"},{\\\"title\\\":\\\"联盟营销人员最爱：2022 年 29 个最佳联盟计划和网站推荐\\\",\\\"url\\\":\\\"blog/best-affiliate-programs\\\"}]\",\"interlinkings_json\",{\"_1959\":1998,\"_1999\":2007,\"_2001\":2008},\"[{\\\"title\\\":\\\"海外版抖音赚钱之道 | 8 大变现技巧教你如何通过 TikTok 盈利\\\",\\\"tags\\\":[\\\" 新手上路\\\"],\\\"handle\\\":\\\"make-money-on-tiktok\\\",\\\"imageUrl\\\":\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/make_money_on_TikTok.png?format=webp\u0026v=1638510485\u0026width=1024\\\",\\\"imageAltText\\\":\\\"海外抖音赚钱\\\",\\\"modifiedAt\\\":\\\"2021-12-03\\\"},{\\\"title\\\":\\\"跨境电商选品策略与方法，好的选品是成功的一半\\\",\\\"tags\\\":[\\\"新手上路\\\"],\\\"handle\\\":\\\"product-ideas-for-cross-border-ecommerce\\\",\\\"imageUrl\\\":\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/01_d418f869-4ac7-4d4a-8bec-f1b54d458b39.png?format=webp\u0026v=1622024815\u0026width=1024\\\",\\\"imageAltText\\\":\\\"跨境电商选品\\\",\\\"modifiedAt\\\":\\\"2021-12-18\\\"},{\\\"title\\\":\\\"如何开设一家 Shopify 商店：分步指南\\\",\\\"tags\\\":[\\\"新手上路\\\"],\\\"handle\\\":\\\"start-online-store\\\",\\\"imageUrl\\\":\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/01_368d967b-8ce5-4578-b43a-34ea7d402e9e.png?format=webp\u0026v=1617439943\u0026width=1024\\\",\\\"imageAltText\\\":\\\"Shopify商店指南\\\",\\\"modifiedAt\\\":\\\"2021-04-08\\\"},{\\\"title\\\":\\\"独立站助力品牌升级，引领商家出海新方向\\\",\\\"tags\\\":[\\\"新手上路\\\"],\\\"handle\\\":\\\"self-built-store\\\",\\\"imageUrl\\\":\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/01_814b3b9e-5644-408c-8680-13d8bed1e6b0.png?format=webp\u0026v=1625295309\u0026width=1024\\\",\\\"imageAltText\\\":\\\"国内商家通过跨境电商独立站对接全球消费者\\\",\\\"modifiedAt\\\":\\\"2021-07-06\\\"},{\\\"title\\\":\\\"Shopify 是什么？官方科普贴带你了解独立站明星之选\\\",\\\"tags\\\":[\\\"新手上路\\\"],\\\"handle\\\":\\\"introduction-to-shopify\\\",\\\"imageUrl\\\":\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/what_is_shopify.png?format=webp\u0026v=1648642962\u0026width=1024\\\",\\\"imageAltText\\\":\\\"shopify是什么\\\",\\\"modifiedAt\\\":\\\"2022-03-31\\\"},{\\\"title\\\":\\\"速卖通是什么？最新最全速卖通简介与入驻指南！\\\",\\\"tags\\\":[\\\"新手上路\\\"],\\\"handle\\\":\\\"the-definitive-guide-to-dropshipping-with-aliexpress\\\",\\\"imageUrl\\\":\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/WechatIMG58.jpg?v=1623748421\u0026width=1024\\\",\\\"imageAltText\\\":\\\"速卖通\\\",\\\"modifiedAt\\\":\\\"2021-06-18\\\"},{\\\"title\\\":\\\"商业计划书范本：创建项目计划的实用框架\\\",\\\"tags\\\":[\\\"新手上路\\\"],\\\"handle\\\":\\\"business-plan-template\\\",\\\"imageUrl\\\":\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/Business_plan.png?format=webp\u0026v=1637909358\u0026width=1024\\\",\\\"imageAltText\\\":\\\"商业计划书\\\",\\\"modifiedAt\\\":\\\"2021-11-26\\\"},{\\\"title\\\":\\\"虚拟产品销售指南：12 种适合在 Shopify 上销售的非实物产品\\\",\\\"tags\\\":[\\\" 新手上路\\\"],\\\"handle\\\":\\\"12-things-to-sell-on-shopify-other-than-products\\\",\\\"imageUrl\\\":\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/12-things-to-make-and-sell-Shopify.jpg?v=1646115591\u0026width=1024\\\",\\\"imageAltText\\\":\\\"虚拟产品\\\",\\\"modifiedAt\\\":\\\"2022-03-01\\\"}]\",\"popular_blog_post_json\",\"imageUrl\",\"imageAltText\",\"imageClass\",\"modifiedAt\",\"2024年10月3日\",\"modifiedAtRaw\",\"metaDescription\",\"\u003cp\u003e如果你正在规划社交媒体战略，TikTok（海外版抖音）无疑是一个不可忽视的重要平台。其独特的短视频形式能带来\u003ca href=\\\"/zh/blog/what-is-roi\\\" target=\\\"_blank\\\"\u003e极高的投资回报率\u003c/a\u003e，预计到 2027 年，TikTok 上的用户量将达到 22 亿，其影响力不亚于任何其他大平台。\u003c/p\u003e\\n\u003cp\u003e在TikTok界，真实内容占绝对优势。与其他社交媒体平台相比，用户更青睐TikTok上那些原汁原味、充满吸引力的视频，而不是品牌通常会针对Instagram和Facebook等平台制作的，经过高度编辑、精心策划的帖子。\u003c/p\u003e\\n\u003cp\u003e这种风格上的差异使TikTok创作者与其受众建立了一种难以在其他地方做到的链接。虽然TikTok是一个嘈杂的平台，但对于能够在真实性和营销之间取得完美平衡的创作者来说，它也是一座潜在的金矿。\u003c/p\u003e\u003cdiv id=\\\"text-cta\\\" class=\\\"hidden lg:block\\\"\u003e\u003c/div\u003e\\n\u003cp\u003e接下来，我们将探讨如何让TikTok融入品牌的整体营销策略，阅读平台实战小技巧，同时了解那些成功利用TikTok进行营销的品牌案例，激发灵感。\u003c/p\u003e\\n\\n\u003ch2 id=\\\"1\\\"\u003e\u003cstrong\u003e什么是TikTok营销？\u003c/strong\u003e\u003c/h2\u003e\\n\u003cp\u003eTikTok营销是向TikTok用户推广品牌、产品和服务的过程。常见的TikTok营销策略包括制作紧跟潮流的原创内容，运用热门的TikTok话题标签，以及邀请TikTok网红参与推广活动。\u003c/p\u003e\\n\u003ch2 id=\\\"2\\\"\u003e\u003cstrong\u003eTikTok 营销的优势\u003c/strong\u003e\u003c/h2\u003e\\n\u003cp\u003eTikTok与其他社交媒体平台，特别是Facebook和Instagram最大的不同在于，后者的主页主要由你认识的人和你关注的频道组成。TikTok的做法与之相反，会优先展示你之前没见过的创作者的视频。这为TikTok营销带来了一个显著的优势：无论你的粉丝数量有多少，你的内容都有机会触达更广泛的观众群体。\u003c/p\u003e\\n\u003cp\u003eTikTok的用户界面旨在让人们尽可能久地停留在应用内，比Facebook和Twitter之类的渠道更久。在TikTok上，你还可以设置“个人简介中的链接”，这一功能让该平台非常适合进行营销和销售活动。\u003c/p\u003e\\n\u003cp\u003e如果你想接触更年轻的群体，TikTok是一款特别有用的工具，其62% 的受众年龄在10 到 29 岁之间。基于这些用户数据，你可以根据 Z 世代喜欢消费的内容量身定制视频，并利用你对\u003ca href=\\\"/zh/blog/how-to-go-viral-on-tiktok\\\" target=\\\"_blank\\\"\u003eTikTok 算法\u003c/a\u003e的理解来制造病毒式传播。\u003c/p\u003e\\n\u003cp\u003e以下是使用 TikTok 进行营销的几大优势：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"#9\\\"\u003e每个视频都有病毒式传播的机会 \u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#10\\\"\u003e用户往往会被他们看到的商品吸引而购买\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#11\\\"\u003eTikTok 网红营销市场非常庞大\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#12\\\"\u003eTikTok 与 Instagram 能够形成良好的协同效应 \u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"9\\\"\u003e\u003cstrong\u003e1. 每个视频都有病毒式传播的机会\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003eFacebook的算法倾向于优先显示来自朋友和家人的内容，这意味着它会优先推送你认识的人和相关的内容。\u003c/p\u003e\\n\u003cp\u003e相比之下，TikTok优先显示陌生创作者的视频。正如前面提到的，这种独特的发现机制确保了每个视频都有机会\u003ca href=\\\"/zh/blog/how-to-go-viral-on-tiktok\\\" target=\\\"_blank\\\"\u003e在TikTok 上实现病毒式传播\u003c/a\u003e，无论创作者有多少粉丝量。\u003c/p\u003e\\n\u003ch3 id=\\\"10\\\"\u003e\u003cstrong\u003e2. 用户往往会被他们看到的商品吸引而购买\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e无论你是投放\u003ca href=\\\"/zh/blog/tiktok-ads\\\" target=\\\"_blank\\\"\u003eTikTok广告\u003c/a\u003e，开屏广告，还是定期发布产品视频，都有机会吸引他人关注并促成购买。一项研究显示，近一半的TikTok用户会购买他们在应用中看到的品牌产品。\u003c/p\u003e\\n\u003cp\u003eTikTok上基于产品的社交媒体趋势甚至催生了一个热门短语和标签：“TikTok让我下单了。” TikTok用户经常购买他们在平台上看到的产品。在某些行业中，这种趋势尤为明显，一项调查显示，高达89% 的TikTok用户表示，他们在TikTok上购买过一种美容产品。\u003c/p\u003e\\n\u003cp\u003eTikTok购物体验不断优化，品牌和创作者纷纷利用平台内置的购物功能和电商整合，让观众能够轻松转化为顾客。这种方式实现了应用内直接购买，大大降低了转化的难度。\u003c/p\u003e\\n\u003ch3 id=\\\"11\\\"\u003e\u003cstrong\u003e3. TikTok 网红营销市场非常庞大\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e由于这种强大的引流能力，越来越多的品牌看到与创作者合作推广产品和服务的潜力。创作者通过与品牌合作，在视频中展示或推广商品，从而获得赞助收益，实现\u003ca href=\\\"/zh/blog/make-money-on-tiktok\\\" target=\\\"_blank\\\"\u003e在TikTok上盈利\u003c/a\u003e。\u003c/p\u003e\\n\u003cp\u003eTikTok 上的创作者能够吸引数百万的粉丝。最棒的是，\u003ca href=\\\"/zh/blog/niche-markets\\\" target=\\\"_blank\\\"\u003e小众内容\u003c/a\u003e在平台上特别受欢迎。当某个小众领域在TikTok上逐渐受到追捧时，它就会发展成为一个独特的TikTok空间或亚文化，例如 #booktok、#filmtok、#cleantok 和 #gaytiktok。\u003c/p\u003e\\n\u003cp\u003e与其他平台的\u003ca href=\\\"/zh/blog/influencer-marketing-campaigns\\\" target=\\\"_blank\\\"\u003e网红营销\u003c/a\u003e一样，关键是找到适合你品牌的网红。借助这些成熟的小众领域，你可以轻松找到你领域内的网红。\u003c/p\u003e\\n\u003ch3 id=\\\"12\\\"\u003e\u003cstrong\u003e4. TikTok 与 Instagram 能够形成良好的协同效应\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e如果你已经在 Instagram上拥有了一定的影响力，那么这里有个好消息给你：TikTok内置了可以直接链接 Instagram的功能。首先，你的 TikTok个人主页上有Instagram 链接按钮（与外部链接选项不同），这样人们就可以轻松从你的TikTok跳转到你的Instagram账户。\u003c/p\u003e\\n\u003cp\u003e其次，TikTok提供自动分享至Instagram的功能。这意味着当你在 TikTok 上发布视频时，可以选择一键同步分享至Instagram Stories（快拍）和/或Instagram feed（动态）。\u003c/p\u003e\\n\u003cp\u003e“我认为TikTok的魅力在于它能与Instagram和YouTube相互引流，”\u003ca href=\\\"https://www.itsaugust.co/shop/\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003eAugust\u003c/a\u003e 的创始人娜迪亚·奥卡莫托（Nadya Okamoto）表示，“八月以来，我们在TikTok上的影响力不断扩大，因此，我们的Instagram粉丝数量也增加到了 175,000 人。”\u003c/p\u003e\\n\u003ch2 id=\\\"3\\\"\u003e\u003cstrong\u003e如何制定TikTok营销策略\u003c/strong\u003e\u003c/h2\u003e\\n\u003cp\u003e要制定TikTok营销策略，请遵循以下步骤，以确保更接近你的业务和营销目标：\u003c/p\u003e\\n\u003col\u003e\\n\u003cli\u003e\u003ca href=\\\"#13\\\"\u003e开设TikTok企业账户 \u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#14\\\"\u003e定义目标受众 \u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#15\\\"\u003e了解形势\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#16\\\"\u003e如何在TikTok上推广产品？ \u003c/a\u003e\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003ch3 id=\\\"13\\\"\u003e\u003cstrong\u003e1. 开设TikTok企业账户\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e开设TikTok企业账户是了解流行趋势，快速成为TikTok专家的好方法。平台不仅为企业创作者提供了商业音乐库、还提供了业务表现和受众数据分析功能，以及网络业务管理工具。\u003c/p\u003e\\n\u003cp\u003e开设TikTok商业账户非常简单，是启动TikTok营销的第一步。首先，从Apple App Store或Google Play商店下载TikTok应用。然后注册TikTok账户，并按照以下步骤操作：\u003c/p\u003e\\n\u003col\u003e\\n\u003cli\u003e进入你的个人主页。\u003c/li\u003e\\n\u003cli\u003e点击右上角的三条杠，然后选择“Settings and Privacy（设置与隐私）”。\u003c/li\u003e\\n\u003cli\u003e在“Account（账户）”下，点击“Switch to Business Account（切换到企业账户）”。\u003c/li\u003e\\n\u003cli\u003e按照屏幕上的指示完成账户类型的切换。\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003ch3 id=\\\"14\\\"\u003e\u003cstrong\u003e2. 定义目标受众\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e我们知道TikTok是一个深受 Z 世代消费者欢迎的平台，但他们并不是唯一使用该平台的人群。阿尔法世代 是平台上日益壮大的未来消费者群体，而TikTok的使用在老年人群体中也有所增长。\u003c/p\u003e\\n\u003cp\u003e要在TikTok上定义你的受众，尽量描述出最可能转化为顾客的人群：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e位置：\u003c/strong\u003e你的理想顾客住在哪里？即使只知道国家也有所帮助，但如果你经营的是本地业务，只想服务特定区域，那么你应该把这些地方单独列出来。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e年龄：\u003c/strong\u003e你的顾客年龄范围是多少？除非你确切知道目标顾客正处于生命的某个阶段，否则请尽量保持广泛范围。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e性别：\u003c/strong\u003e他们的性别是什么？这点可能不重要或很关键，取决于你的品牌。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e兴趣：\u003c/strong\u003e他们的兴趣/嗜好/爱好是什么？（如烹饪、街舞、瑜伽）。这些信息有助于潜在的内容创意和受众定位。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e职业/行业：\u003c/strong\u003e他们从事哪个行业，担任过什么职位？同样，这点可能不太相关，取决于你的品牌。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e收入水平：\u003c/strong\u003e买家角色的收入范围是多少？他们对价格敏感还是愿意花更多钱购买优质产品？\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e情感状态：\u003c/strong\u003e他们是单身、正在约会中还是已婚？假如你从事婚庆行业，这可能是相关的。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e最喜欢的网站/应用：\u003c/strong\u003e他们收藏什么类型的网站？他们是否每天浏览Instagram或Pinterest？有什么特定应用程序是他们离不开的？\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e购买动机：\u003c/strong\u003e这个人购买你产品的原因是什么？他们是想炫耀身份地位，还是想在百忙之中抽出时间锻炼？\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e购买顾虑：\u003c/strong\u003e他们为什么会选择不购买你的购品？他们是担心质量问题吗？\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e其他信息：\u003c/strong\u003e其他未涵盖但值得一提的信息，比如教育、生活阶段（有新生儿的父母）、他们参加的活动等。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"15\\\"\u003e\u003cstrong\u003e3. 了解形势\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e在TikTok上，你有两个竞争对手：你的商业竞争对手（你可能已经识别出来）和你的内容竞争对手。与其他社交媒体平台一样，TikTok有很多个人和品牌，因此你不仅在与其他企业竞争，还在与其他创作者竞争。\u003c/p\u003e\\n\u003cp\u003e研究你的竞争对手，看看他们是否在TikTok上出现。如果他们出现了，研究他们发布的帖子类型，以及哪些帖子拥有显著的互动量。这可以让你知道他们的受众喜欢什么，可能你的受众也喜欢相似的内容。只是要记住创作自己独一无二的内容，不要窃取创意！\u003c/p\u003e\\n\u003cp\u003e然后花时间查看TikTok内容本身，以了解你的领域已经出现了什么。搜索话题标签，留意\u003ca href=\\\"/blog/how-to-find-trending-sounds-tiktok\\\" target=\\\"_blank\\\"\u003e热门音效\u003c/a\u003e，并关注For You（为你推荐） 页面上出现的内容。留意这些帖子与你商业竞争对手的是否有相似之处。\u003c/p\u003e\\n\u003cp\u003e娜迪亚表示：“我们从TikTok中真正领悟到的是，它的算法和运作方式与Instagram 截然不同，在Instagram 上，你需要非常小心地规划每天发布内容的频率，但在TikTok上完全不同。”\u003c/p\u003e\\n\u003ch3 id=\\\"16\\\"\u003e\u003cstrong\u003e4. 如何在TikTok上推广产品？\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e除了投入时间和精力打造自己的品牌在TikTok 上的资料和视频外，你还可以通过网红和付费广告来加强你的TikTok营销。\u003c/p\u003e\\n\u003cp\u003e网红营销可以把你的品牌和产品展示在其他人的受众页面，以此作为社会认同。而TikTok上的网红营销尤其庞大，特别是它是一个以创作者为中心的平台，类似于Snapchat。\u003c/p\u003e\\n\u003cp\u003eShopify商家\u003ca href=\\\"https://peaceoutskincare.com/\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003ePeace Out Skincare\u003c/a\u003e通过与一名网红合作来推广其治疗痤疮的产品。该品牌将产品赠送给 TikTok网红，其中两名网红合作制作了一段视频。这个视频在一天内获得了 1200 万的播放量、240 万的点赞、6 万次转发和 1.5 万美元（约10.5万多元人民币）的产品销售额。该视频在发布后几个月里风靡一时，推动了销量的稳定增长，甚至超过了最初的激增。\u003c/p\u003e\\n\u003cp\u003e要与网红合作实施你的TikTok营销策略，可以在平台上搜索网红，看看谁能与你的行业和受众产生共鸣。通过平台上的私聊功能联系他们，发送免费产品以换取他们的体验视频和真实反馈。这对营销和产品团队都很有帮助。\u003c/p\u003e\\n\u003cp\u003e至于付费广告方面，TikTok Ads Manager为你提供了一组工具，可以帮助你提高广告面向特定受众的曝光率。\u003ca href=\\\"https://www.omololajewellery.com/en-ca\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003eOmolola Jewellery\u003c/a\u003e结合使用自然和付费 TikTok 帖子来吸引新受众。这在疫情期间尤其有帮助，因为封锁措施导致客户无法安全前往Omolola的实体店，从而支持了公司的业务运营。\u003c/p\u003e\\n\u003ch2 id=\\\"4\\\"\u003e\u003cstrong\u003eTikTok营销的10 个技巧\u003c/strong\u003e\u003c/h2\u003e\\n\u003cp\u003e制定策略后，就可以开始实施计划了。在创作和发布内容时，请牢记下列TikTok营销最佳实践和技巧。\u003c/p\u003e\\n\u003col\u003e\\n\u003cli\u003e\u003ca href=\\\"#17\\\"\u003e保持真实 \u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#18\\\"\u003e直播 \u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#19\\\"\u003e配置装备\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#20\\\"\u003e保持简单 \u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#21\\\"\u003e在评论中互动\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#22\\\"\u003e易访问性和易读性\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#23\\\"\u003e新功能 \u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#24\\\"\u003e坚持发帖\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#25\\\"\u003e尝试TikTok Stories \u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#26\\\"\u003e监控TikTok 数据分析\u003c/a\u003e\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003ch3 id=\\\"17\\\"\u003e\u003cstrong\u003e1. 保持真实\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003eTikTok上有非常多的内容，保持真实，让你的内容脱颖而出很重要。TikTok上的用户不喜欢看起来像推销的视频。TikTok用户想要的是娱乐消遣或获得信息，不是被推销。\u003c/p\u003e\\n\u003cp\u003e在开始你的TikTok营销活动之前，自己花点时间在这款应用上。一旦算法了解到你喜欢的内容，它会向你推送高质量的内容，你可能会受到启发，从而为你自己的内容增加创意。\u003c/p\u003e\\n\u003cp\u003eTikTok的目的是让人感觉像一个社区，由个人发布相关和真实的内容。4K视频、精美的剪辑以及“电影”或“公司”内容可以会疏远用户。\u003c/p\u003e\\n\u003cp\u003e由于大部分内容都是用智能手机拍摄、剪辑和上传的，你的TikTok页面看起来比你其他社交媒体频道少一点品牌的感觉也是正常的。\u003c/p\u003e\\n\u003cp\u003e像\u003ca href=\\\"https://www.tiktok.com/@ryanair?lang=en\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003eRyanair\u003c/a\u003e和\u003ca href=\\\"https://www.tiktok.com/@scrubdaddy?lang=en\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003eScrub Daddy\u003c/a\u003e这样的品牌就很擅长用他们精心调整过的企业信息来换取与众多关注者之间真正的联系。\u003c/p\u003e\\n\u003ch3 id=\\\"18\\\"\u003e\u003cstrong\u003e2. 直播\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e与你的受众建立人际关系的一个方法就是利用TikTok的\u003ca href=\\\"https://www.tiktok.com/live?lang=en\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003eLive直播功能\u003c/a\u003e，让创作者可以通过直播直接与关注者建立联系。进行直播是在TikTok上脱颖而出的最佳方法之一。\u003c/p\u003e\\n\u003cp\u003e当你开始直播时，应用会向你的关注者推送通知，你的直播会被置顶在他们的For You页面。在目前有数百万创作者的平台上，这个位置非常宝贵。TikTok大力推广直播功能，而且操作起来非常简单。\u003c/p\u003e\\n\u003cp\u003e每次TikTok直播后，你可以记录下一些常见问题的讨论要点，并更新你的列表。在直播过程中，尽量回答所有合适的提问，并且不要忘记感谢那些“赠送”你贴纸或表情符号的粉丝，因为这些都是有一定经济价值的礼物。\u003c/p\u003e\\n\u003cp\u003e排期表也很重要。虽然即时直播很棒，但坚持做直播排期表有助于围绕你的直播建立社群。\u003c/p\u003e\\n\u003cp\u003e一些出色的TikTok直播形式包括：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e常见问题环节\u003c/li\u003e\\n\u003cli\u003e幕后揭秘\u003c/li\u003e\\n\u003cli\u003e非正式的闲聊直播\u003c/li\u003e\\n\u003cli\u003e“和我一起工作”环节\u003c/li\u003e\\n\u003cli\u003e教学时段\u003c/li\u003e\\n\u003cli\u003e采访特别嘉宾\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e💡\u003cstrong\u003e小贴士：\u003c/strong\u003e如果你正在制定直播排期表，请务必考虑到你的关注者所在时区，并选一个大部分人不在上学或上班的时间。在你刚开始通过TikTok发展社群时，这是一个提升观看人数的好方法。\u003c/p\u003e\\n\u003ch3 id=\\\"19\\\"\u003e\u003cstrong\u003e3. 配置装备\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e视频应直接在智能手机上的TikTok应用程序中进行拍摄。应用内有大量的美颜滤镜和照明选项，可以弥补照明效果不佳的问题。\u003c/p\u003e\\n\u003cp\u003e你可以借助更专业的设备和编辑工具来拍摄TikTok 视频，但投入的时间和精力并不总能带来预期的效果。\u003c/p\u003e\\n\u003cp\u003e不过，声音是不应该将就的。虽然标准iPhone麦克风可能效果也不错，但优质的音频对于增加视频的重复播放次数和分享率来说，至关重要。\u003c/p\u003e\\n\u003ch3 id=\\\"20\\\"\u003e\u003cstrong\u003e4. 保持简单\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e你不能把整部小说都塞进一条推文里，你也不能把整部电影塞进一条TikTok里。为了让内容易于吸收，你的视频应该保持简短优美。\u003c/p\u003e\\n\u003cp\u003e坚持用15 秒的视频分享高密度信息，并穿插60秒的视频深入讲解细节。如果某个话题十分重要，你可以将它分解为多个15秒的视频，以保持较高的播放量和重播率。\u003c/p\u003e\\n\u003cp\u003e把每一个内容都看作是你与受众分享的一个独特故事。太少的内容可能无法满足他们，太多内容可能让他们失去兴趣。\u003c/p\u003e\\n\u003cp\u003eFor You页面上的视频平均停留时间为7到10秒之间，因此60秒的视频会感觉像一部电影，很多用户都没有足够的注意力持续时间。\u003c/p\u003e\\n\u003ch3 id=\\\"21\\\"\u003e\u003cstrong\u003e5. 在评论中互动\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003eTikTok的发现算法在将你的视频展示给潜在关注者方面非常出色，但这只是成功的一半。一旦算法抓住了某人的兴趣，你的任务就是吸引他们。\u003c/p\u003e\\n\u003cp\u003eTikTok的评论区是进行对话、交流和说明的绝佳场所。尽可能多地加入评论并与观众交流。你也可以为你认可的评论“点赞”，但不需要写回复。\u003c/p\u003e\\n\u003cp\u003e随着你的帖子越来越吸引人，回复评论会占用太多时间，你可以大规模地处理它们。创建一份文档来分解常见评论以及你可以合理回应的类型。你可以通过发布一个更长的视频、进行直播，或者以视频回复的方式，用常见问题解答的形式来回应那些反复出现的评论。\u003c/p\u003e\\n\u003cp\u003eTikTok还内置了强大的过滤功能，让使用变得更加便捷，它能自动删除包含某些关键词或短语的评论，帮助你有效减少与恶意用户或垃圾信息的互动。\u003c/p\u003e\\n\u003cp\u003e评论是TikTok体验的重要组成部分，除非你的频道已经发展到无法一一回复每条评论的地步，否则没有任何理由不去与每一条评论进行互动。很少有品牌这么做，你将会脱颖而出。\u003c/p\u003e\\n\u003cp\u003e💡小贴士：删除不恰当的评论是可以的，甚至是被鼓励的。你可以通过长按评论，然后选择删除。这样的内容管理是构建线上健康社区的核心部分。\u003c/p\u003e\\n\u003ch3 id=\\\"22\\\"\u003e\u003cstrong\u003e6. 易访问性和易读性\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e成功的TikTok创作者在视频开头添加标题是有原因的。当你在浏览他们的主页时，这些标题能让你快速预览内容。你可以使用彩色标题对视频进行分类，以帮助引导观众找到他们可能感兴趣的内容，从而提升播放量。\u003c/p\u003e\\n\u003cp\u003e请记住，TikTok的用户界面覆盖在屏幕的底部和右侧，因此请确保标题位于中间位置。因为每种手机使用不同的纵横比，所以让重要内容远离边缘可以保证所有人看到它们。\u003c/p\u003e\\n\u003cp\u003e为了迎合所有TikTok用户，尽可能在视频中添加隐藏字幕。这样可以确保所有观众在任何情况下都可以观看你的视频。应用内的时序文本功能可使此操作简单化，只需要额外花几分钟。\u003c/p\u003e\\n\u003ch3 id=\\\"23\\\"\u003e\u003cstrong\u003e7. 新功能\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003eTikTok总是推出新功能，最近一些受欢迎的升级包括动态GIF表情包、标题和新的滤镜。所以虽然算法是保密的，但你可以专注于使用这些新的工具让你的信息流在受众面前保持新鲜感。\u003c/p\u003e\\n\u003cp\u003e我们还建议你研究\u003ca href=\\\"https://www.tiktok.com/legal/page/global/tiktok-creativity-program-beta-terms-eea/en\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003eTikTok的测试版程序\u003c/a\u003e，因为它可能会为你提供大部分用户还未见过的\u003ca href=\\\"/zh/blog/free-content-marketing-creation-tools\\\" target=\\\"_blank\\\"\u003e全新内容创作工具\u003c/a\u003e。这能让你紧跟平台发展的最新趋势，从而领先对手一步。\u003c/p\u003e\\n\u003ch3 id=\\\"24\\\"\u003e\u003cstrong\u003e8. 坚持发帖\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e许多创作者已经通过坚持\u003ca href=\\\"/zh/blog/best-time-to-post-on-tikok\\\" target=\\\"_blank\\\"\u003e按计划发帖\u003c/a\u003e获得了惊人的成果。我们建议每天发帖一至两次，每周直播几次。这种节奏能让你的内容保持新鲜有趣，也不会让你的关注者观看过多视频。\u003c/p\u003e\\n\u003cp\u003e由于平台不断地出现新视频，因此，不断地向算法提供新的、有趣的内容非常重要。\u003c/p\u003e\\n\u003ch3 id=\\\"25\\\"\u003e\u003cstrong\u003e9. 尝试TikTok Stories（快拍）\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003eTikTok Stories为品牌提供了一种新的尝试即时性内容的方式，这种方式借鉴了Instagram Stories和Snapchat的成功经验。这种即时性的内容形式非常适合分享幕后的真实瞬间或为即将推出的产品埋下伏笔。其目的是激发粉丝的好奇心。TikTok Stories还融入了平台的互动功能，如投票或倒计时。例如，一家运动饮料品牌可以通过询问粉丝，他们更倾向于哪种口味，是Piña Colada（热带风情的菠萝可乐达味）还是Cherry Lime（清新爽口的樱桃酸橙味），从而直接将消费者纳入产品的开发流程之中。\u003c/p\u003e\\n\u003cp\u003e别纠结太多，TikTok Stories就是那些即时的真实片段，他们能够很好地补充你的主要内容创作。此外，你还可以轻松二次编辑Instagram Stories的内容，或者将多个TikTok Stories视频拼接成一个完整视频。\u003c/p\u003e\\n\u003ch3 id=\\\"26\\\"\u003e\u003cstrong\u003e10. 监控TikTok数据分析\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e想要精准追踪你的TikTok表现，务必密切关注应用内的数据分析功能。只需点击“Profile（个人资料）”标签，点击右上角的三条杠，依次选择“Creator tools（创作者工具）”和“Analytics（数据分析）”，你将解锁一座数据宝藏，你不仅能获取到帖子观看次数、个人资料浏览量、点赞数量、评论互动、分享传播等直观数据，还能洞悉流量来源、搜索热门词等深层信息。所有信息被细致地分为几大版块：Overview（概述）、Content（内容）、Viewers（观众）和Followers（粉丝）。\u003c/p\u003e\\n\u003cp\u003e请充分利用用户数据分析，优化你的TikTok内容策略。关注哪些视频最受欢迎，并探究其背后的原因，随后调整你的内容，确保为观众提供更多他们喜欢的内容。例如，查看“Search queries（搜索查询）”部分，洞悉用户如何发现你的内容，并考虑在热门词汇或主题上加大创作力度，以此提升曝光量。\u003c/p\u003e\\n\u003ch2 id=\\\"5\\\"\u003e\u003cstrong\u003e5 个TikTok营销案例\u003c/strong\u003e\u003c/h2\u003e\\n\u003cp\u003e在TikTok上，优秀的营销具备哪些特质？让我们从五个电商行业的杰出案例中汲取灵感，它们不仅在TikTok上大放异彩，更成功带动了销售增长。\u003c/p\u003e\\n\u003col\u003e\\n\u003cli\u003e\u003ca href=\\\"#27\\\"\u003eRare Beauty\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#28\\\"\u003eTropeaka\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#29\\\"\u003eOur Place\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#30\\\"\u003eTileCloud\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#31\\\"\u003eCrocs \u003c/a\u003e\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003ch3 id=\\\"27\\\"\u003e\u003cstrong\u003e1. Rare Beauty\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e\u003ca href=\\\"https://www.rarebeauty.com/\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003eRare Beauty\u003c/a\u003e是由歌手兼演员赛琳娜·戈麦斯 （Selena Gomez） 创立的化妆品品牌。该品牌在TikTok上不仅巧妙地利用了创始人的明星效应，还发展出了独特的内容风格。品牌紧跟流行趋势，并与维迪亚（Vidya） 和格拉姆扎（Glamzilla）等知名美妆博主紧密合作，共同创造了一个既紧跟潮流，又充满吸引力的品牌形象，远远超越了仅仅依赖明星效应的范畴。\u003c/p\u003e\\n\u003cblockquote class=\\\"tiktok-embed\\\" cite=\\\"https://www.tiktok.com/@rarebeauty/video/7393771184292252959\\\" data-video-id=\\\"7393771184292252959\\\" style=\\\"max-width: 605px; min-width: 325px;\\\"\u003e\\n\\n\u003ciframe loading=\\\"lazy\\\" sandbox=\\\"allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin\\\" src=\\\"https://www.tiktok.com/embed/v2/7393771184292252959?lang=en-GB\u0026amp;referrer=zh.shopify.comhttps%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2Ftiktok-marketing\\\" style=\\\"width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;\\\"\u003e\\n            \u003c/iframe\u003e\u003c/blockquote\u003e\\n\\n\u003ch3 id=\\\"28\\\"\u003e\u003cstrong\u003e2. Tropeaka\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e\u003ca href=\\\"https://tropeaka.com/\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003eTropeaka\u003c/a\u003e是一家总部位于澳大利亚的公司，专注于打造高端优质、营养丰富的全食品配方产品。它以提供卓越的产品和积极承担社会及环境责任而闻名。Tropeaka已将TikTok作为展现其多样魅力与核心价值的舞台。\u003c/p\u003e\\n\u003cp\u003e例如，它分享了如何使用其Rich Double Chocolate Protein Collagen（浓郁双巧克力蛋白胶原蛋白粉）和 Cacao Powder （可可粉）来制作双巧克力蛋白燕麦饼干。这样的短视频展现了其配方不仅可以用来制作简单的奶昔或冰沙，还具有极高的灵活性。\u003c/p\u003e\\n\u003cblockquote class=\\\"tiktok-embed\\\" cite=\\\"https://www.tiktok.com/@tropeaka/video/7390626670564166918\\\" data-video-id=\\\"7390626670564166918\\\" style=\\\"max-width: 605px; min-width: 325px;\\\"\u003e\\n\\n\u003ciframe loading=\\\"lazy\\\" sandbox=\\\"allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin\\\" src=\\\"https://www.tiktok.com/embed/v2/7390626670564166918?lang=en-GB\u0026amp;referrer=zh.shopify.comhttps%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2Ftiktok-marketing\\\" style=\\\"width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;\\\"\u003e\\n            \u003c/iframe\u003e\u003c/blockquote\u003e\\n\\n\u003cp\u003eTropeaka 的营销顾问克里斯汀·姜（\u003ca href=\\\"https://www.linkedin.com/in/christineannechiang/\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003eChristine Chiang\u003c/a\u003e）强调，实验精神是品牌在TikTok 上的战略核心。她表示：“在每周的策划会上，我们会将创意和流行趋势相融合，为Tropeaka打造出一系列初步成型的内容构思，随后，团队会挑选出最具影响力和可扩展性的构思，确保这些内容能够跨平台使用。而其余的内容则源自我们的即兴发挥与直觉，这正是TikTok的魅力所在——充满乐趣。”\u003c/p\u003e\\n\u003ch3 id=\\\"29\\\"\u003e\u003cstrong\u003e3. Our Place\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e\u003ca href=\\\"https://fromourplace.com/\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003eOur Place\u003c/a\u003e是一家知名的厨具品牌，以创新的锅具及烹饪配件而闻名。该品牌巧妙利用TikTok，通过展示其产品的实用性及发布令人垂涎的烹饪内容，成功吸引了众多美食爱好者和普通TikTok用户的目光。其视频不仅提供实用的烹饪方法，还激发烹饪灵感，即便Our Place的产品在视频中亮相，也往往以配角身份出现，美味佳肴是视频中的焦点。\u003c/p\u003e\\n\u003cp\u003e例如，一段竖屏视频展示了如何使用该品牌的Splendor Blender（一款搅拌机） 制作巴西柠檬水，在展现搅拌机性能的同时，主要聚焦于这款清爽饮品的诱人配方上。\u003c/p\u003e\\n\u003cblockquote class=\\\"tiktok-embed\\\" cite=\\\"https://www.tiktok.com/@ourplace/video/7375937250925743406\\\" data-video-id=\\\"7375937250925743406\\\" style=\\\"max-width: 605px; min-width: 325px;\\\"\u003e\\n\\n\u003ciframe loading=\\\"lazy\\\" sandbox=\\\"allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin\\\" src=\\\"https://www.tiktok.com/embed/v2/7375937250925743406?lang=en-GB\u0026amp;referrer=zh.shopify.comhttps%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2Ftiktok-marketing\\\" style=\\\"width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;\\\"\u003e\\n            \u003c/iframe\u003e\u003c/blockquote\u003e\\n\\n\u003ch3 id=\\\"30\\\"\u003e\u003cstrong\u003e4. TileCloud\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e\u003ca href=\\\"https://tilecloud.com.au/\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003eTileCloud\u003c/a\u003e是一家澳大利亚公司，致力于为家居装修者简化瓷砖购买流程，并激发灵感。公司致力于通过提供专业的设计支持、启发人心的内容和卓越的客户服务，让每个人都能自信地应对自己的家居装修。\u003c/p\u003e\\n\u003cp\u003e在TikTok平台上，TileCloud制定了多样化的内容策略，深受DIY和家居装修迷的喜爱。其发布的内容既包含装饰灵感，又紧跟潮流趋势，还经常融入热门的TikTok背景音乐，以增强用户的参与感。TileCloud勇于尝试各种内容形式，包括TikTok的图片轮播功能，与视频内容相辅相成。此外，TileCloud还经常在其瓷砖铺设的演示视频中让员工出镜，为品牌增添了人情味。\u003c/p\u003e\\n\u003cblockquote class=\\\"tiktok-embed\\\" cite=\\\"https://www.tiktok.com/@tilecloud.com.au/video/7363513549194398983\\\" data-video-id=\\\"7363513549194398983\\\" style=\\\"max-width: 605px; min-width: 325px;\\\"\u003e\\n\\n\u003ciframe loading=\\\"lazy\\\" sandbox=\\\"allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin\\\" src=\\\"https://www.tiktok.com/embed/v2/7363513549194398983?lang=en-GB\u0026amp;referrer=zh.shopify.comhttps%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2Ftiktok-marketing\\\" style=\\\"width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;\\\"\u003e\\n            \u003c/iframe\u003e\u003c/blockquote\u003e\\n\\n\u003cp\u003e作为TileCloud的社交媒体创作者，艾拉·维尼（Ella Viney）倡导品牌勇于在TikTok上尝试新事物并承担风险。“对我们来说，在原创内容和热门潮流内容之间找到平衡至关重要，”艾拉强调，“我们既会创作展现专业知识的原创内容，例如分析室内设计美学或演示瓷砖铺设技巧，同时，我们也紧跟TikTok上的热门音效和潮流形式。”\u003c/p\u003e\\n\u003cp\u003e“这种策略让我们得以借助流行趋势保持用户的持续关注，同时输出我们独特的见解和专业价值。此外，我认为，组建一个专注于社交媒体，持续汲取灵感并投入时间孕育新创意的专门团队，对于源源不断地产生新颖想法至关重要。”\u003c/p\u003e\\n\u003ch3 id=\\\"31\\\"\u003e\u003cstrong\u003e5. Crocs\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e\u003ca href=\\\"https://www.crocs.com/\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003eCrocs\u003c/a\u003e是一家凭借独特的泡沫凉鞋而闻名的鞋业公司。该品牌曾一度被视为非主流且常常遭受非议，但现在已成功转型为引领潮流、人手必备的时尚必备单品品牌。在此过程中，Crocs的TikTok策略发挥了重要作用，助其在平台上积累了超过两百万的粉丝。\u003c/p\u003e\\n\u003cp\u003eCrocs擅长紧跟潮流趋势和流行文化元素。例如，当Netflix 的热门剧集《布里奇顿》风靡全网时，Crocs迅速推出了一系列鞋子和装饰扣（称为”智必星“），与该剧摄政时期风格相匹配，这些产品色彩柔和、镶嵌珍珠，设计精致。\u003c/p\u003e\\n\u003ch2 id=\\\"6\\\"\u003e\u003cstrong\u003e五大TikTok营销趋势\u003c/strong\u003e\u003c/h2\u003e\\n\u003cp\u003e要想在TikTok上取得成功，品牌必须敏锐捕捉平台独有的机会和潮流风向，打造自然且真实的视频内容。直接照搬其他社交媒体平台的策略是行不通的，TikTok需要个性化方案。\u003c/p\u003e\\n\u003cp\u003e以下是制定TikTok营销策略时，需要考虑的五个TikTok营销趋势：\u003c/p\u003e\\n\u003col\u003e\\n\u003cli\u003e\u003ca href=\\\"#32\\\"\u003e紧跟网络热梗文化 \u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#33\\\"\u003e鼓励用户生成内容\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#34\\\"\u003e为品牌打造鲜明的面孔或代表人物\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#35\\\"\u003e创建持续更新的内容系列\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#36\\\"\u003e利用拼接或合拍功能，与热门相关视频互动 \u003c/a\u003e\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003ch3 id=\\\"32\\\"\u003e\u003cstrong\u003e1. 紧跟网络热梗文化\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e想要紧跟TikTok上瞬息万变的热梗文化的潮流，那就让发现页面（Explore）成为你的潮流雷达。这个页面就像是TikTok的潮流风向标，能让用户知道什么内容最火——是最新流行的舞蹈挑战，还是让人捧腹的恶作剧视频。别忘了竖起耳朵，捕捉那些热门音效，它们往往预示着下一个大火的梗即将诞生。\u003c/p\u003e\\n\u003cp\u003eTikTok上的流行趋势往往与流行文化中的热门话题相呼应，无论是热门电影还是流行新歌。关键是：不必强迫自己盲目跟风每一个潮流。只有当你的品牌有机会融入这场对话时，才是值得加入的时机。\u003c/p\u003e\\n\u003cp\u003e2024年，当泰勒·斯威夫特（Taylor Swift）发行\u003cem\u003eThe Tortured Poets Department（苦难诗社）\u003c/em\u003e专辑时，TikTok立刻被她的新歌相关内容占领。知名饮具品牌\u003ca href=\\\"https://www.stanley1913.com/\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003eStanley\u003c/a\u003e，这家受欢迎的饮具公司，敏锐地捕捉到了这一潮流，制作了一段轮播视频，将其多种颜色的杯子与每首歌曲的氛围巧妙结合，该视频收获了超过350 万次观看和超过41万的点赞。\u003c/p\u003e\\n\u003cblockquote class=\\\"tiktok-embed\\\" cite=\\\"https://www.tiktok.com/@stanleybrand/video/7364818227123227946\\\" data-video-id=\\\"7364818227123227946\\\" style=\\\"max-width: 605px;min-width: 325px;\\\"\u003e  \u003ciframe loading=\\\"lazy\\\" sandbox=\\\"allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin\\\" src=\\\"https://www.tiktok.com/embed/v2/7364818227123227946?lang=en-GB\u0026amp;referrer=zh.shopify.comhttps%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2Ftiktok-marketing\\\" style=\\\"width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;\\\"\u003e\\n            \u003c/iframe\u003e\u003c/blockquote\u003e \\n\u003ch3 id=\\\"33\\\"\u003e\u003cstrong\u003e2. 鼓励用户生成内容\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e用户生成内容（UGC）是TikTok的核心，聪明的品牌正在将其纳入营销策略中。用户生成内容就是你的顾客或粉丝自发创作的内容，以他们自己的方式展示你的产品或服务。在TikTok上，可以是开箱视频，也可以是真实评价视频。\u003c/p\u003e\\n\u003cp\u003e用户生成内容的魅力在于其真实性——不是品牌自夸，而是真实的TikTok用户在分享体验。想鼓励用户生成内容，可以尝试举办比赛、创建品牌标签，或者直接找铁粉互动。收集到一批优质的用户生成内容后，你可以通过\u003ca href=\\\"https://ads.tiktok.com/help/article/spark-ads-faq?lang=en\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003eTikTok的Spark Ads\u003c/a\u003e进一步提升其影响力。这些广告能帮你增加UGC等原创内容的曝光度，同时保留其原汁原味的真实感。\u003c/p\u003e\\n\u003cp\u003e克里斯汀说：“很幸运，我们拥有一批忠实的粉丝，以及一个活跃的创作者计划，在持续发布关于 Tropeaka 的内容，但在获取特定的内容或信息，尤其是在新品发布期间，我们有一套完善的流程，从按渠道选择创作者，到制定简洁有力的信息要点，我们力求让品牌始终深入人心。用户生成内容是建立品牌真实性的关键，它能增强信任，几乎成为我们客户心中的向往。你会发现，用户生成内容几乎渗透在每一个内容之中。”\u003c/p\u003e\\n\u003cblockquote class=\\\"tiktok-embed\\\" cite=\\\"https://www.tiktok.com/@tropeaka/video/7372035542994783505\\\" data-video-id=\\\"7372035542994783505\\\" style=\\\"max-width: 605px;min-width: 325px;\\\"\u003e  \u003ciframe loading=\\\"lazy\\\" sandbox=\\\"allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin\\\" src=\\\"https://www.tiktok.com/embed/v2/7372035542994783505?lang=en-GB\u0026amp;referrer=zh.shopify.comhttps%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2Ftiktok-marketing\\\" style=\\\"width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;\\\"\u003e\\n            \u003c/iframe\u003e\u003c/blockquote\u003e \\n\u003ch3 id=\\\"34\\\"\u003e\u003cstrong\u003e3. 为品牌打造鲜明的面孔或代表人物\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e不同于Instagram和Facebook侧重于产品展示的营销方式，TikTok上的用户更渴望与真实的人物建立联系。在这个平台上，人们希望与真实的人互动，而非冷冰冰的品牌。为了拉近与用户的距离，你可以考虑向你的观众介绍品牌背后的团队。\u003c/p\u003e\\n\u003cp\u003e在TikTok上，你可以让品牌创始人，团队成员或两者共同出镜。将真实的人物与品牌名称相结合，能够在平台上塑造出一个更加真实且贴近人心的品牌形象。\u003c/p\u003e\\n\u003cp\u003e克里斯汀和Tropeaka的营销团队不遗余力地推动公司的联合创始人兼首席执行官凯勒布·马歇尔（\u003ca href=\\\"https://www.tiktok.com/@calashall?lang=en\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003eCaleb Marshall\u003c/a\u003e）走到镜头前。她坦言：“虽然并非所有品牌都必须让高管出镜，但这么做效果非凡。数据表明，高管的参与可以显著提升内容的吸引力和顾客的信任度。他们作为品牌代表，既能让消费者感到亲切、又具备深厚的行业知识，能够更好地强化品牌的使命。”\u003c/p\u003e\\n\u003cblockquote class=\\\"tiktok-embed\\\" cite=\\\"https://www.tiktok.com/@tropeaka/video/7376821924799859969\\\" data-video-id=\\\"7376821924799859969\\\" style=\\\"max-width: 605px;min-width: 325px;\\\"\u003e  \u003ciframe loading=\\\"lazy\\\" sandbox=\\\"allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin\\\" src=\\\"https://www.tiktok.com/embed/v2/7376821924799859969?lang=en-GB\u0026amp;referrer=zh.shopify.comhttps%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2Ftiktok-marketing\\\" style=\\\"width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;\\\"\u003e\\n            \u003c/iframe\u003e\u003c/blockquote\u003e \\n\u003ch3 id=\\\"35\\\"\u003e\u003cstrong\u003e4. 创建持续更新的内容系列\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e虽然TikTok以创意新颖著称，但用户同样热衷于从他们最喜欢的创作者那里获取熟悉的内容。他们可能迫不及待地想看到美食博主的下一个纽约餐厅点评，或是科技测评博主的最新开箱视频。品牌可以借鉴这一策略，打造专属的系列内容，保持内容的连贯性和辨识度，为观众带来熟悉而愉快的体验，让他们有所期待。\u003c/p\u003e\\n\u003cp\u003e在TileCloud，艾拉策划了一场为期30天的创意活动，她利用品牌的瓷砖产品，将观众在Pinterest上的创意拼贴板变为现实。这场互动活动邀请观众提交自己的Pinterest板，然后将其转化为TikTok视频，从而既展示了用户的创意灵感，又凸显了TileCloud的专业水准。\u003c/p\u003e\\n\u003cp\u003e“我把自己放在粉丝的位置，琢磨他们想看什么，想学什么。然后，我想到了一个主意：为什么不直接教他们把自己的Pinterest拼贴板变成现实呢？”艾拉说，“我还想到一个好玩的点子，那就是每天选一个粉丝的拼贴板进行展示，这样他们就能来查看自己是否被选中了。看着他们的反应，我心里别提多美了！”\u003c/p\u003e\\n\u003cblockquote class=\\\"tiktok-embed\\\" cite=\\\"https://www.tiktok.com/@tilecloud.com.au/video/7376494234045533447\\\" data-video-id=\\\"7376494234045533447\\\" style=\\\"max-width: 605px;min-width: 325px;\\\"\u003e  \u003ciframe loading=\\\"lazy\\\" sandbox=\\\"allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin\\\" src=\\\"https://www.tiktok.com/embed/v2/7376494234045533447?lang=en-GB\u0026amp;referrer=zh.shopify.comhttps%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2Ftiktok-marketing\\\" style=\\\"width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;\\\"\u003e\\n            \u003c/iframe\u003e\u003c/blockquote\u003e \\n\u003ch3 id=\\\"36\\\"\u003e\u003cstrong\u003e5. 利用拼接或合拍功能，与热门相关视频互动\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e在TikTok上，像创作者一样思考是品牌成功的秘诀，而使用TikTok的拼接（Stitches）和合拍（Duets）功能更是不可或缺。创作者经常会使用拼接功能为另一个用户的视频添加评论或反应，从而改变原始内容。而合拍则略有不同，它允许创作者在原有视频旁拍摄自己的内容，形成分屏效果，非常适合用来表达情感、进行合作或发起挑战。\u003c/p\u003e\\n\u003cp\u003e品牌可以利用这些功能参与相关的讨论。比如，认真回复负面评价，对正面反馈表达感激之情，或加入关于产品或整个行业的讨论。然而，要谨慎使用拼接和合拍功能，一旦内容显得过于商业化，你可能就需要向创作者支付使用费了。\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"https://vessi.com/\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003eVessi\u003c/a\u003e是一家知名的防水运动鞋品牌。在TikTok上，有一段视频火爆网络，视频中一位女士不慎将鞋子掉入水中，Vessi机智地与该视频进行了合拍，主动提出要送给视频中女士一双防水鞋，并展示了他们的运动鞋即使完全浸泡在水中也完好无损。\u003c/p\u003e\\n\u003cblockquote class=\\\"tiktok-embed\\\" cite=\\\"https://www.tiktok.com/@vessi/video/7344152388774792454\\\" data-video-id=\\\"7344152388774792454\\\" style=\\\"max-width: 605px;min-width: 325px;\\\"\u003e  \u003ciframe loading=\\\"lazy\\\" sandbox=\\\"allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin\\\" src=\\\"https://www.tiktok.com/embed/v2/7344152388774792454?lang=en-GB\u0026amp;referrer=zh.shopify.comhttps%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2Ftiktok-marketing\\\" style=\\\"width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;\\\"\u003e\\n            \u003c/iframe\u003e\u003c/blockquote\u003e \\n\u003ch2 id=\\\"7\\\"\u003e\u003cstrong\u003e在TikTok上连接购物者\u003c/strong\u003e\u003c/h2\u003e\\n\u003cp\u003e依托TikTok的庞大的十亿用户群体，与新一代购物者建立联系，他们热衷于在平台探索并购买产品。\u003c/p\u003e\\n\u003cp\u003e创建一个免费的TikTok企业账户，并将其与Shopify无缝对接，从库存管理、订单处理到营销推广，全部集中在一个便捷的仪表板上。投身短视频创作，与热门创作者合作，并利用TikTok强大的广告工具以独特创意展示并销售你的产品。\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\\\" data-component-name=\\\"blog-cta-marketing\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e在TikTok上开店\u003c/p\u003e\\n\u003cp\u003e通过创意内容吸引年轻一代，提升销量。\u003c/p\u003e\\n\u003ca href=\\\"/sell-on-tiktok\\\" class=\\\"marketing-button marketing-button--small\\\" target=\\\"_blank\\\"\u003e安装\u003c/a\u003e\\n\u003c/div\u003e\\n\u003cdiv id=\\\":R0:\\\" data-component-name=\\\"blog-read-more\\\" class=\\\"marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [\u0026amp;_h2]:text-t5 border-blog-highlight\\\"\u003e\u003ch2 class=\\\"!mt-0 mb-6 font-aktivgroteskextended\\\"\u003e阅读详细内容\u003c/h2\u003e\u003cul class=\\\"!mt-0 !mb-0\\\"\u003e\u003cli class=\\\"mt-2\\\"\u003e\u003ca href=\\\"/zh/blog/online-selling-sites\\\"\u003e20个销售网站和交易平台助你在线销售商品\u003c/a\u003e\u003c/li\u003e\u003cli class=\\\"mt-2\\\"\u003e\u003ca href=\\\"/zh/blog/product-ideas-for-cross-border-ecommerce\\\"\u003e跨境电商选品策略与方法，好的选品是成功的一半\u003c/a\u003e\u003c/li\u003e\u003cli class=\\\"mt-2\\\"\u003e\u003ca href=\\\"/zh/blog/shopify-store-multiple-countries\\\"\u003e准备通过Shopify做哪些国家的业务？本篇手把手指南助你“卖”向全球\u003c/a\u003e\u003c/li\u003e\u003cli class=\\\"mt-2\\\"\u003e\u003ca href=\\\"/zh/blog/self-built-store\\\"\u003e独立站助力品牌升级，引领商家出海新方向\u003c/a\u003e\u003c/li\u003e\u003cli class=\\\"mt-2\\\"\u003e\u003ca href=\\\"/zh/blog/sell-sexy-underwear-online\\\"\u003e疫情下的“异军突起”- 情趣内衣或成下一个跨境产品黑马\u003c/a\u003e\u003c/li\u003e\u003cli class=\\\"mt-2\\\"\u003e\u003ca href=\\\"/zh/blog/make-merch-tiktok\\\"\u003eTikTok 卖货指南：如何根据平台特性制作并销售周边产品\u003c/a\u003e\u003c/li\u003e\u003cli class=\\\"mt-2\\\"\u003e\u003ca href=\\\"/zh/blog/shopify-and-jdcom-unlock-worlds-largest-e-commerce-market-for-merchants\\\"\u003eShopify 与京东集团达成战略合作，实现跨境电商“全球通”\u003c/a\u003e\u003c/li\u003e\u003cli class=\\\"mt-2\\\"\u003e\u003ca href=\\\"/zh/blog/instagram-influencer-marketing\\\"\u003e2023 年如何寻找 Instagram 网红并与之合作？\u003c/a\u003e\u003c/li\u003e\u003cli class=\\\"mt-2\\\"\u003e\u003ca href=\\\"/zh/blog/start-sales-on-rakuten-jp\\\"\u003e日本乐天向中国卖家敞开怀抱，助力商家实现品牌出海\u003c/a\u003e\u003c/li\u003e\u003cli class=\\\"mt-2\\\"\u003e\u003ca href=\\\"/zh/blog/best-affiliate-programs\\\"\u003e联盟营销人员最爱：2022 年 29 个最佳联盟计划和网站推荐\u003c/a\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [\u0026amp;_[itemscope]]:mb-6 [\u0026amp;_[itemscope]:last-child]:mb-0\\\" id=\\\"faq-section\\\"\u003e\\n\u003cdiv itemscope=\\\"\\\" itemtype=\\\"https://schema.org/FAQPage\\\"\u003e\\n\u003ch2 id=\\\"8\\\"\u003eTikTok营销常见问题\u003c/h2\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eTikTok营销值得投入吗？\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eTikTok营销，对于精心布局的品牌而言，能够带来丰厚的回报，与传统营销渠道相比，其成本和投入通常更低。平台为品牌提供了大量的机会，让品牌能够以创新和真实的方式与潜在客户建立联系。对于像多邻国（Duolingo）这样的品牌来说，TikTok已成为其营销活动的沃土，催生出众多热门内容，并围绕品牌构建起了强大的社群。\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e如何在TikTok上进行营销？\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003e在TikTok上进行营销，首先，要为你的TikTok视频制定一个明确的数字营销策略、确定目标受众。同时，要了解平台上哪些内容受欢迎。\u003c/p\u003e\\n\u003cp\u003e利用TikTok进行商业活动时，请牢记下列TikTok营销最佳实践：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e保持真实。\u003c/li\u003e\\n\u003cli\u003e准备好合适的设备来制作TikTok视频。\u003c/li\u003e\\n\u003cli\u003e利用TikTok的直播功能。\u003c/li\u003e\\n\u003cli\u003e保持简单，制作简短的视频内容。\u003c/li\u003e\\n\u003cli\u003e在评论中互动。\u003c/li\u003e\\n\u003cli\u003e掌握潮流趋势。\u003c/li\u003e\\n\u003cli\u003e坚持发帖。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e小企业可以使用TikTok广告吗？\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003e在TikTok上，可以通过多种广告形式进行推广，如信息流广告和顶部展示广告，以提升销量。然而，对于小企业来说，这两种广告的成本可能相当高，起价为每千次展示成本（CPM）10美元（约70元人民币）。若预算有限，不妨考虑利用TikTok进行网红营销或联盟营销，而非直接投放广告。\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\",\"latestArticles\",[],\"contentNavigationLinks\",[2021,2025,2028,2031,2034,2037,2040,2043],{\"_2022\":2023,\"_382\":2024},\"href\",\"#1\",\"什么是TikTok营销？\",{\"_2022\":2026,\"_382\":2027},\"#2\",\"TikTok 营销的优势\",{\"_2022\":2029,\"_382\":2030},\"#3\",\"如何制定TikTok营销策略\",{\"_2022\":2032,\"_382\":2033},\"#4\",\"TikTok营销的10 个技巧\",{\"_2022\":2035,\"_382\":2036},\"#5\",\"5 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program]\",\"https://affiliate-program.amazon.com/\",{\"_382\":2108,\"_384\":2109},\"eMarketer - [Prime Day US Online Shoppers Start Product Searches on Amazon]\",\"https://www.emarketer.com/content/prime-day-us-online-shoppers-start-product-searches-amazon\",{\"_382\":2111,\"_384\":2112},\"Amazon Associates - [Associates Program Participation Requirements]\",\"https://affiliate-program.amazon.com/help/node/topic/G9SMD8TQHFJ7728F\",{\"_382\":2114,\"_384\":2115},\"Themenhero - [Men’s Guide For Brands \u0026 Fashion]\",\"https://themenhero.com/\",{\"_382\":2117,\"_384\":2118},\"Zip Recruiter - [Amazon Affiliate Salary]\",\"https://www.ziprecruiter.com/Salaries/Amazon-Affiliate-Salary\",{\"_382\":2111,\"_384\":2120},\"https://affiliate-program.amazon.com/help/operating/policies#Associates%20Program%20Participation%20Requirements\",{\"_382\":2122,\"_384\":2123},\"Amazon - [Application Review 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最新动态\",\"免费获取开展电子商务业务的技巧、灵感和资源。所有这些资源都会直接发送到您的收件箱。\",\"输入电子邮件地址\",\"订阅\",\"hint\",{\"_1090\":3215,\"_124\":3216},\"感谢您的订阅！\",\"请检查您的电子邮件以获取说明。\",\"keepUpWithTerms\",{\"_339\":3219,\"_1803\":3220,\"_3213\":3221},\"创业家通讯\",\"加入数百万自主创业家的行列，直接在您的收件箱中接收商业资源、技巧和励志故事。\",\"随时取消订阅。输入您的电子邮件地址，即表示您同意接收来自 Shopify 的营销电子邮件。继续操作即表示您同意\u003ca href=\\\"{{site, url(path: '/legal/terms', locale: 'en')}}\\\" target='_blank'\u003e服务条款\u003c/a\u003e以及\u003ca href=\\\"{{site, url(path: '/legal/privacy', locale: 'en')}}\\\" target='_blank'\u003e隐私政策\u003c/a\u003e。\",\"popularPostsTitle\",\"热门文章\",\"subscribe\",{\"_446\":3226,\"_3168\":3228},{\"_426\":3227},\"请输入有效的电子邮件地址。\",{\"_3229\":3230,\"_3231\":3232,\"_271\":3235},\"submit\",\"获取更新\",\"success\",{\"_1090\":3233,\"_3171\":3234,\"_3177\":280},\"感谢您的订阅。\",\"您将很快开始收到免费的营销技巧和资源。与此同时，您可以开始免费试用 Shopify 来打造您的专属商店。\",\"出现错误，请稍后重试。\",\"readMoreLinks\",{\"_339\":3238},\"阅读详细内容\",\"relatedArticle\",{\"_339\":3241},\"相关文章\",\"partnersSignup\",{\"_3244\":3245,\"_3248\":3249,\"_3252\":3253,\"_448\":3257},\"service_partner\",{\"_1090\":3246,\"_1780\":3247,\"_3177\":300},\"加入 Shopify 合作伙伴计划，促进您的业务增长\",\"无论您是提供营销、定制服务还是网站设计和开发服务，Shopify 合作伙伴计划都将为您的成功提供助力。免费加入并获得赚取收入分成的机会、促进业务增长的各种工具，以及充满激情的商业社区。\",\"app_developer\",{\"_1090\":3250,\"_1780\":3251,\"_3177\":300},\"为 Shopify 商家构建应用\",\"无论您是要为 Shopify App Store 构建应用、提供自定义应用开发服务，还是想寻找扩大用户群的方法，Shopify 合作伙伴计划都将为您的成功提供助力。免费加入并获得教育资源、开发人员预览环境，以及赚取定期收入分成的机会。\",\"affiliate\",{\"_1090\":3254,\"_1780\":3255,\"_3177\":3256},\"加入 Shopify 联盟\",\"通过您的推广，在世界各地激发创业家精神。无论您是 Shopify 合作伙伴计划的现有合作伙伴还是新成员，都可以申请加入 Shopify 联盟，并通过将客户推荐到 Shopify 来赚取佣金。\",\"立即申请\",{\"_1090\":3246,\"_1780\":3258,\"_3177\":300},\"无论您是提供网页设计和开发服务，还是想为 Shopify App Store 构建应用，Shopify 合作伙伴计划都将为您的成功提供助力。免费加入并获得赚取收入分成的机会、开发人员预览环境和教育资源。\",\"authorSection\",{\"_3261\":3262,\"_3263\":3264,\"_3265\":3266,\"_3267\":3268,\"_3269\":3270,\"_3271\":3272,\"_3273\":3274,\"_3275\":3276},\"headingHtml\",\"分享文章\",\"updatedOn\",\"更新时间\",\"publishedOn\",\"发布时间\",\"updatedOnByAuthor\",\"由 \u003cwrapper\u003e\u003cname\u003e{{authorName}}\u003c/name\u003e\u003c/wrapper\u003e 于 \u003cupdatedDate\u003e{{updatedOn}}\u003cupdatedDate/\u003e 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'/pricing')}}\",{\"_1090\":3299,\"_3171\":365,\"_382\":331,\"_2022\":3293},\"下一个大企业家就是您！\",{\"_1090\":3301,\"_3171\":3302,\"_382\":331,\"_2022\":3303},\"将您梦想中的业务变为现实\",\"Shopify 拥有您建立、经营和扩展业务所需的一切。只等您踏出第一步。\",\"https://help.shopify.com/en/manual/intro-to-shopify\",\"articleVideoExp\",{\"_3306\":3307},\"lightButtonText\",\"Shopify 如何运作\",{\"_1090\":3206,\"_3171\":3309},\"探索集合一切线下和线上销售所需功能的 POS 系统。\",\"aboutShopifyExp\",{\"_2713\":3312,\"_2719\":3314},{\"_382\":464,\"_2022\":3313},\"{{site, url(path: '/about-shopify')}}\",{\"_382\":3315,\"_2022\":3313},\"查看功能和套餐\",\"whatIsShopifyIntExp\",{\"_2713\":3318,\"_2719\":3320},{\"_382\":331,\"_2022\":3319},\"{{site, url(path: '/blog/what-is-shopify')}}\",{\"_382\":331,\"_2022\":3313},\"dropShippingCtaCoreBlogExp\",{\"_1090\":3323,\"_3171\":365,\"_382\":331,\"_2022\":3324},\"立即使用 Shopify 开启代发货业务\",\"{{site, url(path: '/dropshipping')}}\",{\"_1090\":3209,\"_3171\":3326,\"_372\":3327,\"_3328\":3329},\"订阅我们的博客，即可免费获取开展电子商务业务的技巧、灵感和资源。所有这些资源都会直接发送到您的收件箱。\",\"随时取消订阅。输入您的电子邮件地址，即表示您同意接收来自 Shopify 的营销电子邮件。\",\"conversionCta\",{\"_382\":3212,\"_3330\":3331,\"_452\":3332},\"emailPlaceholder\",\"在此处输入电子邮件地址\",{\"_1090\":3215,\"_124\":3216},{\"_1090\":3334,\"_53\":3335},\"Shopify 最新动态\",{\"_382\":3336},\"查看全部\",{\"_3261\":3338,\"_3339\":3340,\"_3288\":3341,\"_358\":3203},\"使用 Shopify 开展全渠道销售\",\"subheadHtml\",\"随时随地学习。免费试用 Shopify，探索您开创、经营和扩展业务所需的全部工具。\",{\"_382\":295,\"_2022\":3290},\"textCta\",{\"_2022\":3290,\"_382\":3344},\"点击此处，立即使用 Shopify 开始在线销售\",\"rightColSideBannerTitle\",\"利用 POS，把握所有销售商机。\",{\"_37\":3348},\"资料来源\",\"aiSummary\",{\"_122\":3351},\"AI 摘要\",\"getInTouchBanner\",{\"_339\":3354,\"_122\":307,\"_3355\":307},\"\u003ctitle\u003e获得独特的 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href=\\\"{{site, url(path: '/legal/privacy')}}\\\"\u003e隐私政策\u003c/a\u003e。\",\"thanks\",{\"_1090\":3426,\"_341\":3427,\"_3428\":3429,\"_3430\":3431,\"_459\":3432},\"感谢您的注册！\",\"{{date}}见！我们将在活动开始之前，向您发送活动的唯一链接。\",\"subheading_onehourbefore\",\"活动的观看链接即将通过电子邮件发送给您。\",\"subheading_after\",\"请检查您的电子邮件，获取视频录像的链接。\",\"添加到日历\",\"homeLink\",{\"_382\":3435},\"前往 Shopify.com\",\"protected\",{\"_341\":3438},\"这是一项私人活动。\",\"event\",{\"_3424\":3441},{\"_1090\":3426,\"_3442\":3443,\"_3444\":3445,\"_341\":3446,\"_3447\":3448,\"_3449\":3450,\"_459\":3432},\"heading_bookmeeting\",\"感谢您的请求\",\"heading_isFull\",\"感谢您加入等候名单\",\"期待与您见面！\",\"subheading_bookmeeting\",\"我们会尽快与您联系，确认会面事宜。\",\"subheading_isFull\",\"我们会与您联系，确认注册状态。\",{\"_3424\":3452,\"_3455\":3456},{\"_1090\":3453,\"_459\":3454},\"谢谢\",\"Shopify Plus 销售专家会尽快与您联系。\",\"callUs\",{\"_1090\":3457,\"_459\":3458,\"_3288\":3459},\"想要更快开始聊天？致电我们。\",\"周一到周五上午 9 点到下午 6 点 (ET)\",\"1-844-686-1946\",\"resource\",{\"_3424\":3462},{\"_1090\":3463,\"_3464\":3465},\"感谢您关注此资源\",\"download_button_label\",\"立即下载\",{\"_58\":3467,\"_3468\":3469},\"提交\",\"label_submitting\",\"正在提交…\",\"lead\",{\"_3359\":3360,\"_3361\":3362,\"_19\":3472,\"_426\":3473,\"_3369\":3474,\"_339\":3475,\"_1056\":3476,\"_3379\":3477,\"_3478\":3479,\"_3545\":3546,\"_3421\":3578,\"_3580\":3581,\"_3585\":3586,\"_3589\":3590,\"_3593\":3594,\"_3614\":3615,\"_3616\":3617,\"_3620\":3621,\"_266\":3624,\"_3627\":3628,\"_3644\":3645},{\"_58\":3364,\"_271\":3365},{\"_58\":3367,\"_271\":3368},{\"_58\":3371,\"_271\":3372},{\"_58\":3374,\"_271\":3375},{\"_58\":3377,\"_271\":3378},{\"_58\":3381,\"_271\":3382},\"industries\",{\"_58\":3480,\"_271\":3481,\"_3393\":3482},\"行业\",\"请选择您的行业\",{\"_3395\":270,\"_3483\":3484,\"_3485\":3486,\"_3487\":3488,\"_3489\":3490,\"_3491\":3492,\"_3493\":3494,\"_3495\":3496,\"_3497\":3498,\"_3499\":3500,\"_3501\":3502,\"_3503\":3504,\"_3505\":3506,\"_3507\":3508,\"_3509\":3510,\"_3511\":3512,\"_3513\":3514,\"_3515\":3516,\"_3517\":3518,\"_3519\":3520,\"_3521\":3522,\"_3523\":3524,\"_3525\":3526,\"_3527\":3528,\"_3529\":3530,\"_3531\":3532,\"_3533\":3534,\"_3535\":3536,\"_3537\":3538,\"_3539\":3540,\"_3541\":3542,\"_3543\":3544},\"ADULT\",\"成人用品\",\"ALCOHOL\",\"酒类\",\"ANIMALS_AND_PET_SUPPLIES\",\"宠物用品\",\"APPAREL_AND_ACCESSORIES\",\"服装和配饰\",\"ART_AND_PHOTOGRAPHY\",\"艺术与摄影\",\"AVIATION_AND_AEROSPACE\",\"航空航天\",\"BABY_AND_TODDLER\",\"婴幼儿用品\",\"BANKING_FINANCE_INSURANCE\",\"银行、金融、保险\",\"CHARITY_NONPROFIT_AND_ORGANIZATIONS\",\"慈善、非营利组织\",\"CONSTRUCTION_AND_INDUSTRIAL\",\"建筑与工业\",\"EDUCATION\",\"教育培训\",\"ELECTRONICS_AND_GADGETS\",\"电子产品和小工具\",\"ENTERTAINMENT\",\"娱乐\",\"FOOD_AND_BEVERAGE\",\"食品和饮料（不包括酒类）\",\"FURNITURE\",\"家具\",\"GIFTS_AND_COLLECTIBLES\",\"礼品和收藏品\",\"HEALTH_AND_BEAUTY\",\"健康与美容（不包括制药）\",\"HOME_DECOR\",\"家居装饰\",\"JEWELRY\",\"珠宝首饰\",\"MEDIA_AND_COMMUNICATION\",\"媒体与传播\",\"REGULATED_INDUSTRY_CANNABIS\",\"受监管行业 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Shopify.\",{\"_1090\":3809,\"_124\":3810},\"Thank you for subscription!\",\"Check your email for instructions.\",{\"_339\":3812,\"_1803\":3813,\"_3213\":3814},\"The newsletter for entrepreneurs\",\"Join millions of self-starters in getting business resources, tips, and inspiring stories in your inbox.\",\"Unsubscribe anytime. 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In the meantime, start building your store with a free trial of Shopify.\",\"Something went wrong, please try again later!\",{\"_339\":3826},\"Read more\",{\"_339\":3828},\"Related article\",{\"_3244\":3830,\"_3248\":3833,\"_3252\":3836,\"_448\":3840},{\"_1090\":3831,\"_1780\":3832,\"_3177\":1345},\"Grow your business with the Shopify Partner Program\",\"Whether you offer marketing, customization, or web design and development services, the Shopify Partner Program will set you up for success. Join for free and access revenue share opportunities, tools to grow your business, and a passionate commerce community.\",{\"_1090\":3834,\"_1780\":3835,\"_3177\":1345},\"Build apps for Shopify merchants\",\"Whether you want to build apps for the Shopify App Store, offer custom app development services, or are looking for ways to grow your user base, the Shopify Partner Program will set you up for success. Join for free and access educational resources, developer preview environments, and recurring revenue share opportunities.\",{\"_1090\":3837,\"_1780\":3838,\"_3177\":3839},\"Become a Shopify Affiliate\",\"Use your voice to inspire entrepreneurship around the world. Whether you’re an existing partner or new to the Shopify Partner Program, apply to become a Shopify Affiliate and earn commission by referring your audience to Shopify.\",\"Apply now\",{\"_1090\":3831,\"_1780\":3841,\"_3177\":1345},\"Whether you offer web design and development services or want to build apps for the Shopify App Store, the Shopify Partner Program will set you up for success. Join for free and access revenue share opportunities, developer preview environments, and educational resources.\",{\"_3261\":3843,\"_3263\":3844,\"_3265\":3845,\"_3267\":3846,\"_3269\":3847,\"_3271\":3848,\"_3273\":3849,\"_3275\":3850},\"Share article\",\"Updated on\",\"Published on\",\"Updated by \u003cwrapper\u003e\u003cname\u003e{{authorName}}\u003c/name\u003e\u003c/wrapper\u003e on \u003cupdatedDate\u003e{{updatedOn}}\u003cupdatedDate/\u003e\",\"by \u003cwrapper\u003e\u003cname\u003e{{authorName}}\u003c/name\u003e\u003c/wrapper\u003e\",\"by \u003cwrapper\u003e\u003curl\u003e\u003cname\u003e{{authorName}}\u003c/name\u003e\u003c/url\u003e\u003c/wrapper\u003e\",\"Reviewed\",\"Written\",{\"_3279\":3852},{\"_382\":491},{\"_1090\":3854,\"_3171\":3855,\"_1974\":3856,\"_3288\":3858,\"_3291\":3859,\"_3294\":3860,\"_2713\":3862,\"_2719\":3865,\"_3304\":3868,\"_3204\":3870,\"_3310\":3872,\"_3316\":3876,\"_3321\":3880},\"Start selling with Shopify today\",\"Start your free trial with Shopify today—then use these resources to guide you through every step of the process.\",{\"_3286\":3857},\"My alt.\",{\"_2022\":3290,\"_382\":1342},{\"_2022\":3293,\"_382\":1358},{\"_382\":3861,\"_2022\":3297},\"See plans\",{\"_1090\":3863,\"_3171\":3864,\"_382\":1358,\"_2022\":3293},\"The next big entrepreneur: you\",\"Try Shopify for free, and explore all the tools and services you need to start, run, and grow your business.\",{\"_1090\":3866,\"_3171\":3867,\"_382\":1358,\"_2022\":3303},\"LET’S MAKE YOUR BUSINESS HAPPEN\",\"Shopify has everything you need to build, run, and grow a business. All you've got to do is start.\",{\"_3306\":3869},\"How does Shopify work\",{\"_1090\":3801,\"_3171\":3871},\"Explore the Point of Sale system with everything you need to sell in person, backed by everything you need to sell online.\",{\"_2713\":3873,\"_2719\":3874},{\"_382\":1405,\"_2022\":3313},{\"_382\":3875,\"_2022\":3313},\"View features and plans\",{\"_2713\":3877,\"_2719\":3879},{\"_382\":1358,\"_2022\":3878},\"{{site, url(path: '/blog/was-is-shopify')}}\",{\"_382\":1358,\"_2022\":3313},{\"_1090\":3881,\"_3171\":3864,\"_382\":1358,\"_2022\":3324},\"Start dropshipping with Shopify today\",{\"_1090\":3803,\"_3171\":3883,\"_372\":3884,\"_3328\":3885},\"Subscribe to our blog and get free ecommerce tips, inspiration, and resources delivered directly to your inbox.\",\"Unsubscribe anytime. By entering your email, you agree to receive marketing emails from Shopify.\",{\"_382\":3806,\"_3330\":3886,\"_452\":3887},\"Email here\",{\"_1090\":3809,\"_124\":3810},{\"_1090\":3889,\"_53\":3890},\"Latest from Shopify\",{\"_382\":3891},\"See all\",{\"_3261\":3893,\"_3339\":3894,\"_3288\":3895,\"_358\":3799},\"Sell anywhere with Shopify\",\"Learn on the go. Try Shopify for free, and explore all the tools you need to start, run, and grow your business.\",{\"_382\":1342,\"_2022\":3290},{\"_2022\":3290,\"_382\":3897},\"Click here to start selling online now with Shopify\",\"The point of sale for every sale.\",{\"_37\":3900},\"Sources\",{\"_122\":3902},\"AI Summary\",{\"_339\":3904,\"_122\":1348,\"_3355\":3905},\"\u003ctitle\u003eGet the only point of sale that gives you \u003chighlight\u003emore\u003c/highlight\u003e\u003c/title\u003e\",\"get in touch\",{\"_3907\":3908},\"steps\",{\"_3909\":3910,\"_3916\":3917,\"_3946\":3947},\"first\",{\"_122\":3911,\"_1090\":3912,\"_1974\":3913},\"Find your next move\",\"Want to start \u003cbr/\u003e a business?\",{\"_3286\":3914,\"_2052\":3915},\"Two women in a store\",\"https://cdn.shopify.com/b/shopify-brochure2-assets/df9e72ff9ac5e96023bc845cee04f0a9.png\",\"second\",{\"_3918\":3919,\"_1090\":3945},\"answers\",[3920,3925,3930,3935,3940],{\"_1796\":3921,\"_382\":3924},{\"_2052\":3922,\"_3286\":3923},\"https://cdn.shopify.com/b/shopify-brochure2-assets/f131d37fec928de52288a34726eaea52.svg\",\"Message icon\",\"Brainstorming and exploring ideas\",{\"_1796\":3926,\"_382\":3929},{\"_2052\":3927,\"_3286\":3928},\"https://cdn.shopify.com/b/shopify-brochure2-assets/31c8a6a1446732f1d290432b4a2262da.svg\",\"Flower icon\",\"Unsure how to bring my idea to life\",{\"_1796\":3931,\"_382\":3934},{\"_2052\":3932,\"_3286\":3933},\"https://cdn.shopify.com/b/shopify-brochure2-assets/22d627c8d3b8046d3bcb5d7ce2a0bd76.svg\",\"Box icon\",\"Need help sourcing my product\",{\"_1796\":3936,\"_382\":3939},{\"_2052\":3937,\"_3286\":3938},\"https://cdn.shopify.com/b/shopify-brochure2-assets/269ed153fc36296cf4205d1d6e8a0436.svg\",\"Bag icon\",\"Ready to start selling\",{\"_1796\":3941,\"_382\":3944},{\"_2052\":3942,\"_3286\":3943},\"https://cdn.shopify.com/b/shopify-brochure2-assets/cc4602d242b74309a6d39cd4d8bc61b6.svg\",\"Phone icon\",\"Selling casually but want to launch online\",\"What best describes your current status?\",\"third\",{\"_3948\":3949},\"cards\",[3950,3966,3976,3988,3997],{\"_3951\":3952,\"_3955\":3956,\"_3142\":3959},\"headingGroup\",{\"_3261\":3953,\"_3339\":3954},\"Find your next big idea\",\"Use these resources to get inspired or refine your idea.\",\"img\",{\"_3286\":3957,\"_2052\":3958},\"Start a business\",\"https://cdn.shopify.com/b/shopify-brochure2-assets/a76063d2fb8f57b3f70337724ac28ae9.png\",[3960,3963],{\"_382\":3961,\"_384\":3962},\"Small business ideas\",\"{{blog, url(path: '/low-investment-business-ideas')}}\",{\"_382\":3964,\"_384\":3965},\"How to come up with an idea\",\"{{blog, url(path: '/how-to-come-up-with-a-business-idea')}}\",{\"_3951\":3967,\"_3955\":3970,\"_3142\":3972},{\"_3261\":3968,\"_3339\":3969},\"Turn your idea into reality\",\"Learn everything you need to know to go from idea to first sale.\",{\"_3286\":3957,\"_2052\":3971},\"https://cdn.shopify.com/b/shopify-brochure2-assets/72e4f94a7b17ce43ed5940fafdc123ec.png\",[3973],{\"_382\":3974,\"_384\":3975},\"Read the guide\",\"{{blog, url(path: '/how-to-start-a-business')}}\",{\"_3951\":3977,\"_3955\":3980,\"_3142\":3982},{\"_3261\":3978,\"_3339\":3979},\"Bring your product to life\",\"Explore your options when it comes to sourcing and manufacturing.\",{\"_3286\":3957,\"_2052\":3981},\"https://cdn.shopify.com/b/shopify-brochure2-assets/ad1dd9d07f8161178139f03e74925f23.png\",[3983,3985],{\"_382\":1561,\"_384\":3984},\"{{blog, url(path: '/product-sourcing-apps')}}\",{\"_382\":3986,\"_384\":3987},\"Product manufacturing\",\"{{blog, url(path: '/13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea')}}\",{\"_3951\":3989,\"_3955\":3992,\"_3142\":3994},{\"_3261\":3990,\"_3339\":3991},\"Start selling with Shopify\",\"Make it official: Launch your online store to make your first sale.\",{\"_3286\":3957,\"_2052\":3993},\"https://cdn.shopify.com/b/shopify-brochure2-assets/db3301ed4fd748fc35a434cb9583cbf5.png\",[3995],{\"_382\":1342,\"_384\":3996},\"https://accounts.shopify.com/store-create\",{\"_3951\":3998,\"_3955\":4001,\"_3142\":4003},{\"_3261\":3999,\"_3339\":4000},\"Start your online store\",\"Build your own online storefront to grow your customer base and boost sales.\",{\"_3286\":3957,\"_2052\":4002},\"https://cdn.shopify.com/b/shopify-brochure2-assets/7de4a3ef9692cd213c2c1b2e2737a4eb.png\",[4004],{\"_382\":4005,\"_384\":3313},\"Learn about Shopify\",{\"_3357\":4007,\"_3439\":4061,\"_1060\":4068,\"_3460\":4075,\"_3229\":4079,\"_3470\":4082,\"_3653\":3654},{\"_3359\":4008,\"_3361\":4009,\"_19\":4010,\"_426\":4013,\"_3369\":4016,\"_339\":4019,\"_1056\":4022,\"_3379\":4024,\"_3383\":4027,\"_3389\":4031,\"_3406\":4040,\"_3421\":4049,\"_3424\":4051,\"_3433\":4057,\"_3436\":4059},\"Sorry but we’re having some problems completing your registration.\",\"Please send us an email at \u003ca href=\\\"mailto:plus@shopify.com\\\"\u003eplus@shopify.com\u003c/a\u003e or try again later.\",{\"_58\":4011,\"_271\":4012},\"Full name\",\"Please enter your full name\",{\"_58\":4014,\"_271\":4015},\"Business email\",\"Please enter a valid email address\",{\"_58\":4017,\"_271\":4018},\"Business phone\",\"Please enter your business phone number\",{\"_58\":4020,\"_271\":4021},\"Job title\",\"Please enter your job title\",{\"_58\":1673,\"_271\":4023},\"Please enter your company name\",{\"_58\":4025,\"_271\":4026},\"Website URL\",\"Please enter your website URL\",{\"_58\":4028,\"_271\":4029,\"_3387\":4030},\"Access code\",\"Please enter the access code to continue\",\"Incorrect access code. Please try again\",{\"_58\":4032,\"_271\":4033,\"_3393\":4034},\"Annual revenue\",\"Please enter your annual revenue\",{\"_3395\":1332,\"_3396\":4035,\"_3398\":4036,\"_3400\":4037,\"_3402\":4038,\"_3404\":4039},\"Unknown\",\"Up to 1 million dollars\",\"1 to 30 million dollars\",\"30 to 100 million dollars\",\"Over 100 million dollars\",{\"_58\":4041,\"_271\":4042,\"_3393\":4043},\"Annual offline revenue\",\"Please enter your annual offline revenue\",{\"_3395\":1332,\"_3411\":4044,\"_3413\":4045,\"_3415\":4046,\"_3417\":4047,\"_3419\":4048},\"$0 to $250,000\",\"$250,000 to $500,000\",\"$500,000 to $1,000,000\",\"$1,000,000 to $10,000,000\",\"$10,000,000+\",{\"_58\":4050},\"I consent to receive promotional communications from Shopify and the partners that provide these resources. I understand I can unsubscribe at any time. More information can be found in our \u003ca href=\\\"{{site, url(path: '/legal/privacy')}}\\\"\u003ePrivacy Policy\u003c/a\u003e.\",{\"_1090\":4052,\"_341\":4053,\"_3428\":4054,\"_3430\":4055,\"_459\":4056},\"Thank you for registering!\",\"See you on {{date}}! We'll send you a unique link for the event before it begins.\",\"A link for you to watch the event will be emailed to you shortly.\",\"Please check your email for a link to the recorded video.\",\"Add to your calendar\",{\"_382\":4058},\"Go to Shopify.com\",{\"_341\":4060},\"This is a private event.\",{\"_3424\":4062},{\"_1090\":4052,\"_3442\":4063,\"_3444\":4064,\"_341\":4065,\"_3447\":4066,\"_3449\":4067,\"_459\":4056},\"Thank you for your request\",\"Thank you for joining the waitlist\",\"We will see you soon.\",\"We will reach out shortly to confirm your meeting.\",\"We will be in touch to confirm your registration status.\",{\"_3424\":4069,\"_3455\":4072},{\"_1090\":4070,\"_459\":4071},\"Thank you\",\"A Shopify Plus sales expert will contact you soon.\",{\"_1090\":4073,\"_459\":4074,\"_3288\":3459},\"Want to chat sooner? Give us a call.\",\"Monday to Friday 9am-6pm ET\",{\"_3424\":4076},{\"_1090\":4077,\"_3464\":4078},\"Thank you for your interest in this resource\",\"Download now\",{\"_58\":4080,\"_3468\":4081},\"Submit\",\"Submitting...\",{\"_3359\":4008,\"_3361\":4009,\"_19\":4083,\"_426\":4084,\"_3369\":4085,\"_339\":4086,\"_1056\":4087,\"_3379\":4088,\"_3478\":4089,\"_3545\":4124,\"_3421\":4128,\"_3580\":4130,\"_3585\":4133,\"_3589\":4136,\"_3593\":4139,\"_3614\":4151,\"_3616\":4152,\"_3620\":4155,\"_266\":4158,\"_3627\":4160,\"_3644\":4175},{\"_58\":4011,\"_271\":4012},{\"_58\":4014,\"_271\":4015},{\"_58\":4017,\"_271\":4018},{\"_58\":4020,\"_271\":4021},{\"_58\":1673,\"_271\":4023},{\"_58\":4025,\"_271\":4026},{\"_58\":4090,\"_271\":4091,\"_3393\":4092},\"Industry\",\"Please select your industry\",{\"_3395\":1332,\"_3483\":4093,\"_3485\":4094,\"_3487\":4095,\"_3489\":4096,\"_3491\":4097,\"_3493\":4098,\"_3495\":4099,\"_3497\":4100,\"_3499\":4101,\"_3501\":4102,\"_3503\":4103,\"_3505\":4104,\"_3507\":4105,\"_3509\":4106,\"_3511\":4107,\"_3513\":4108,\"_3515\":4109,\"_3517\":4110,\"_3519\":4111,\"_3521\":4112,\"_3523\":4113,\"_3525\":4114,\"_3527\":4115,\"_3529\":4116,\"_3531\":4117,\"_3533\":4118,\"_3535\":4119,\"_3537\":4120,\"_3539\":4121,\"_3541\":4122,\"_3543\":4123},\"Adult\",\"Alcohol\",\"Animals \u0026 Pet Supplies\",\"Apparel \u0026 Accessories\",\"Art \u0026 Photography\",\"Aviation \u0026 Aerospace\",\"Baby \u0026 Toddler\",\"Banking, Finance, Insurance\",\"Charity, Non-Profit \u0026 Organizations\",\"Construction \u0026 Industrial\",\"Education\",\"Electronics \u0026 Gadgets\",\"Entertainment\",\"Food \u0026 Beverage (excl. 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Create product collections, showcase your brand and products, and make sales on Instagram from one place.\",\"Start selling on Instagram\",{\"_1090\":4397,\"_3171\":4398,\"_3177\":4399},\"Connect with shoppers on TikTok\",\"Shopify comes with powerful tools to help you tell your brand story and create TikTok in-feed ads in minutes. Make sales on TikTok and manage all your orders, returns, and payments from Shopify.\",\"Start selling on TikTok\",{\"_1090\":4401,\"_3171\":4402,\"_3177\":4403},\"Set up shop on TikTok\",\"Help boost sales with creative content that converts the next generation of customers.\",\"Install now\",{\"_1090\":4405,\"_3171\":4406,\"_3177\":4407},\"Start selling your products on YouTube from Shopify\",\"Shopify comes with powerful tools that help you promote and sell products on YouTube. Sync your product catalog, tag or pin products in livestreams, and manage all your sales from Shopify.\",\"Start selling on YouTube\",{\"_1090\":4409,\"_3171\":4410,\"_3177\":4411},\"Boost sales with buy now, pay later\",\"Shop Pay Installments gives customers flexibility at checkout by letting them pay in 4 interest-free payments or monthly installments up to 12 months. Increase average order values, reduce abandoned carts, and turn more browsers into buyers today.\",\"Discover Shop Pay Installments\",{\"_1090\":4413,\"_3171\":4414,\"_3177\":4411},\"Reduce abandoned carts with Shop Pay Installments\",\"With Shop Pay Installments, you can offer customers flexible payment plans at checkout and lower abandoned carts on larger purchases by up to 28%. Increase average order values and turn more browsers into buyers today.\",{\"_1090\":4416,\"_3171\":4417,\"_3177\":4418},\"Start accepting payments fast with Shopify Payments\",\"Skip lengthy third-party activations and go from setup to selling in one click. Shopify Payments comes with your Shopify plan, all you need to do is turn it on.\",\"Discover Shopify Payments\",{\"_1090\":4420,\"_3171\":4421,\"_3177\":4418},\"Take control of your cash flow with Shopify Payments\",\"Only with Shopify Payments can you track your orders and payments all in one place. Have a complete view of your finances, accept local currencies and payment types for a smooth checkout experience.\",{\"_1090\":4423,\"_3171\":4424,\"_3177\":4425},\"Market your business with Shopify’s marketing automation tools\",\"Shopify has everything you need to capture more leads, send email campaigns, automate key marketing moments, segment your customers, and analyze your results. Plus, it’s all free for your first 10,000 emails sent per month.\",\"Discover Shopify’s marketing automation tools\",{\"_1090\":4427,\"_3171\":4428,\"_3177\":4429},\"Create branded emails in minutes with Shopify Email\",\"With Shopify Email, you can easily create, send, automate, and track email campaigns, all from your Shopify admin—no coding required.\",\"Discover Shopify Email\",{\"_1090\":4431,\"_3171\":4432,\"_3177\":4433},\"Get better ad performance with Shopify Audiences\",\"Shopify Audiences helps you find relevant buyers and lower advertising costs with custom audience lists—powered by Shopify’s unique insights from commerce data.\",\"Discover Shopify Audiences\",{\"_1090\":4435,\"_3171\":4436,\"_3177\":4437},\"Put your customer data to work with Shopify’s customer segmentation\",\"Shopify’s built-in segmentation tools help you discover insights about your customers, build segments as targeted as your marketing plans with filters based on your customers’ demographic and behavioral data, and drive sales with timely and personalized emails.\",\"Discover Shopify segmentation\",{\"_1090\":4439,\"_3171\":4440,\"_3177\":4441},\"Know your audience to grow it\",\"Discover powerful insights about your customers by creating unique segments, then reach out with personalized campaigns to drive sales.\",\"Build your audience\",{\"_1090\":4443,\"_3171\":4444,\"_3177\":4445},\"Create and customize marketing automations from Shopify\",\"Shopify’s built-in marketing automation tools help you connect with customers at critical moments in their journey—from subscribing to your newsletter to placing their first order and every milestone in between.\",\"Explore Shopify automations\",{\"_1090\":4447,\"_3171\":4448,\"_3177\":4449},\"Drive your business forward with Shopify’s analytics\",\"Shopify's user-friendly reports and analytics capabilities help you make better decisions, faster. Choose from pre-built dashboards and reports, or build your own to spot trends, capitalize on opportunities, and supercharge your decision-making.\",\"Explore Shopify’s analytics\",{\"_1090\":4451,\"_3171\":4452,\"_3177\":4453},\"Take the stress out of sales tax with Shopify Tax\",\"With Shopify Tax, you can oversee your current sales tax obligations from Shopify admin, collect the right amount at checkout with product and location-specific accuracy, and let Shopify automatically apply rate and regulatory changes whenever they happen.\",\"Explore Shopify Tax\",{\"_1090\":4455,\"_3171\":4456,\"_3177\":4453},\"Manage your sales tax from Shopify\",\"Shopify Tax puts sales tax insights and collection in your control, and makes everything manageable from your Shopify admin.\",{\"_1090\":4458,\"_3171\":4459,\"_3177\":4460},\"Manage your money where you make it with Shopify Balance\",\"Shopify Balance is a free financial account that lets you manage your business’s money from Shopify admin. Pay no monthly fees, get payouts up to seven days earlier, and earn cashback on eligible purchases.\",\"Discover Shopify Balance\",{\"_1090\":4462,\"_3171\":4463,\"_3177\":4464},\"Earn cashback rewards with Shopify Credit\",\"Get up to 3% cashback on your eligible marketing spend, including on TikTok, Meta, and Google, using Shopify Credit—the business card designed for Shopify entrepreneurs. No fees, no interest, no credit checks.\",\"Explore Shopify Credit\",{\"_1090\":4466,\"_3171\":4467,\"_3177\":4468},\"Get funding to run your business with Shopify Capital\",\"Shopify Capital makes it easy to get funding quickly and use it for inventory, marketing, and more. Automatically make payments as a percentage of your daily sales. No compounding interest. No schedules. No surprises.\",\"Explore Shopify Capital\",{\"_1090\":4470,\"_3171\":4471,\"_3177\":4472},\"Increase recurring revenue with the Shopify Subscriptions app\",\"The free Shopify Subscriptions app lets you offer subscription services and integrates seamlessly with your Shopify admin. Install it today to increase repeat purchases and customer lifetime value.\",\"Install Shopify Subscriptions\",{\"_1090\":4474,\"_3171\":4475,\"_3177\":4476},\"Create product bundles with the Shopify Bundles app\",\"Product bundles are a great way to increase cart values and ensure your products are discovered by more shoppers. Download the free Shopify Bundles app to quickly and easily create bundles for your products and variants from your Shopify admin.\",\"Install Shopify Bundles\",{\"_1090\":4478,\"_3171\":4475,\"_3177\":4476},\"Increase average order values with the Shopify Bundles app\",{\"_1090\":4480,\"_3171\":4481,\"_3177\":4482},\"Unify your inventory management with Shopify\",\"Only Shopify helps you manage warehouse, pop-up shop, and retail store inventory from the same back office. Shopify automatically syncs stock quantities as you receive, sell, return, or exchange products online or in-person—no manual reconciling necessary.\",\"Explore inventory management on Shopify\",{\"_1090\":4484,\"_3171\":4485,\"_3177\":4482},\"Manage all your inventory from Shopify\",\"Shopify comes with built-in tools to help manage warehouse and store inventory in one place. Track sales, forecast demand, set low stock alerts, create purchase orders, count inventory, and more.\",{\"_1090\":4487,\"_3171\":4488,\"_3177\":4489},\"Speed up fulfillment times with Shopify\",\"Shopify comes with built-in tools to help you track, prioritize, and fulfill orders from one place, so you can get orders out the door sooner and exceed customer expectations.\",\"Explore order management on Shopify\",{\"_1090\":4491,\"_3171\":4492,\"_3177\":4493},\"Shopify Magic\",\"Shopify Magic makes it easier to start, run, and grow your business. Our groundbreaking commerce-focused AI empowers entrepreneurs like you to be more creative, productive, and successful than ever before.\",\"AI designed for commerce\",{\"_1090\":4495,\"_3171\":4496,\"_3177\":4497},\"Let Shopify Magic write product descriptions for you\",\"Ever wished a product description would just write itself? With Shopify Magic—Shopify’s artificial intelligence tools designed for commerce—it will. Create product descriptions in seconds and get your products in front of shoppers faster than ever.\",\"Learn about Shopify Magic\",{\"_1090\":4499,\"_3171\":4500,\"_3177\":4501},\"Turn chats into sales with Shopify Inbox\",\"Shopify Inbox is a free app that lets you chat with shoppers in real-time, see what’s in their cart, share discount codes, create automated messages, and understand how chats influence sales right from your Shopify admin.\",\"Discover Shopify Inbox\",{\"_1090\":4503,\"_3171\":4504,\"_3177\":4505},\"Sell wholesale and direct to consumers with Shopify\",\"Only Shopify comes with built-in features that help you sell B2B and DTC from a single store or platform. Tailor the shopping experience for each buyer with customized product and pricing publishing, quantity rules, payment terms, and more—no third-party apps or coding required.\",\"Explore B2B on Shopify\",{\"_1090\":4507,\"_3171\":4508,\"_3177\":4509},\"Start selling in-person with Shopify POS\",\"Shopify POS is the easiest way to start selling in-person. Take your brand on the road and accept payments, manage inventory and payouts, and sell everywhere your customers are—farmer’s markets, pop up events and meetups, craft fairs, and anywhere in between.\",\"Discover Shopify POS\",{\"_1090\":4511,\"_3171\":4512,\"_3177\":4509},\"Get started with Shopify POS\",\"Only Shopify gives you all the tools you need to manage your business, market to customers, and sell everywhere in one place. Unify in-store and online sales today.\",{\"_1090\":4514,\"_3171\":4515,\"_3177\":4516},\"Sell internationally in minutes with Managed Markets\",\"Managed Markets helps you sell in 150+ countries and scale your business internationally—all from a single Shopify store. Make global shipping hassle-free, with tools to manage store localization, collect duties upfront, simplify customs documentation, and get fast transit times.\",\"Discover Managed Markets\",{\"_1090\":4518,\"_3171\":4519,\"_3177\":4520},\"Visit the Shopify Partners Marketplace\",\"Find experienced commerce professionals who will help you grow your business. Browse the different services Shopify partners offer, post a job, and hire a professional to work with.\",\"Visit now\",{\"_1090\":3837,\"_3171\":4522,\"_3177\":3839},\"Join the program to grow your brand, access exclusive opportunities, and earn a competitive commission for each new business you refer to Shopify.\",{\"_1090\":4524,\"_3171\":4525,\"_3177\":4526},\"Create immersive shopping experiences with Shopify AR\",\"Give shoppers a new way to experience your products when you add augmented reality (AR) to your online store. Using 3D models for your products provides customers with a better understanding of the function and size of an item, and increases your customers' confidence in the quality of your products.\",\"Learn about Shopify AR\",{\"_1090\":4528,\"_3171\":4529,\"_3177\":4530},\"Reward loyalty everywhere customers shop\",\"Only Shopify’s integrated loyalty apps let customers collect and redeem loyalty rewards when shopping with you both online and in store—no complicated workarounds required.\",\"Explore loyalty apps\",{\"_3168\":4532},{\"_62\":4533,\"_957\":4536,\"_4541\":4542,\"_4549\":4550,\"_4555\":4556,\"_4560\":4561,\"_501\":4566,\"_4571\":4572,\"_4577\":4578,\"_4583\":4584,\"_4587\":4588,\"_4591\":4592,\"_4596\":4597,\"_4601\":4602,\"_4607\":4608,\"_4613\":4614,\"_4618\":4619,\"_4624\":4625,\"_4629\":4630,\"_4634\":4635,\"_4639\":4640,\"_4644\":4645,\"_4649\":4650,\"_4653\":4654,\"_4658\":4659,\"_4662\":4663,\"_4667\":4668,\"_4671\":4672,\"_4676\":4677,\"_426\":4682,\"_4686\":4687,\"_4691\":4692,\"_4695\":4696,\"_4700\":4701,\"_4705\":4706,\"_4711\":4712,\"_4716\":4717,\"_4722\":4723,\"_4729\":4730,\"_4735\":4736,\"_4739\":4740,\"_4744\":4745,\"_4749\":4750,\"_4753\":4754,\"_4757\":4758,\"_4763\":4764,\"_4768\":4769,\"_4774\":4775,\"_4779\":4780,\"_4784\":4785,\"_4788\":4789,\"_4794\":4795,\"_4798\":4799,\"_4804\":4805,\"_4809\":4810,\"_4815\":4816,\"_4820\":4821,\"_4824\":4825,\"_4828\":4829,\"_4833\":4834,\"_4837\":4838,\"_4841\":4842,\"_1006\":4846,\"_4851\":4852,\"_4855\":4856,\"_4859\":4860,\"_4863\":4864,\"_4868\":4869,\"_4873\":4874,\"_4879\":4880,\"_4884\":4885,\"_4889\":4890,\"_4894\":4895,\"_4899\":4900,\"_4904\":4905,\"_4909\":4910,\"_1992\":4913,\"_4917\":4918,\"_4923\":4924,\"_4927\":4928,\"_1011\":4931,\"_4936\":4937,\"_4941\":4942,\"_378\":4946,\"_4951\":4952,\"_4957\":4958,\"_4960\":4961,\"_4964\":4965,\"_4968\":4969,\"_4972\":4973,\"_4977\":4978,\"_4982\":4983,\"_3181\":4986,\"_4990\":4991,\"_4994\":4995,\"_390\":4998,\"_5002\":5003,\"_5006\":5007,\"_5010\":5011,\"_5014\":5015,\"_91\":5018,\"_5021\":5022,\"_5025\":5026},{\"_3171\":4534,\"_372\":4535},\"Almost there: please enter your email below to gain instant access.\",\"We'll also send you updates on new educational guides and success stories from the Shopify newsletter. We hate SPAM and promise to keep your email address safe.\",{\"_1090\":4537,\"_1780\":4538,\"_3177\":4539,\"_3179\":4540},\"Free Ebook: Ecommerce Analytics for Beginners\",\"Find out which metrics are the key to establishing and growing your online business. This free guide is the perfect first step in learning about ecommerce analytics.\",\"Get the free ebook now\",\"Get Ecommerce Analytics for Beginners delivered right to your inbox.\",\"back_to_school\",{\"_1090\":4543,\"_1780\":4544,\"_3177\":4545,\"_3179\":4546,\"_4547\":4548},\"The Complete Guide to Back to School Marketing for Retail Stores\",\"Get an update on this year's back to school marketing trends, compare strategies, and build out your plan with this short guide.\",\"Get your free guide now\",\"Get the Back to School Marketing Guide delivered right to your inbox.\",\"modal_success_heading\",\"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify.\",\"bio_template\",{\"_1090\":4551,\"_1780\":4552,\"_3177\":4553,\"_3179\":4554,\"_4547\":4548},\"Free Professional Bio Template\",\"Make a lasting first impression! Elevate your professional image with our easy-to-use template.\",\"Download template\",\"Get the free professional bio template delivered right to your inbox.\",\"brand_guide_template\",{\"_1090\":4557,\"_1780\":4558,\"_3177\":4553,\"_3179\":4559,\"_4547\":4548},\"Free Brand Guide Template\",\"You’ve built a strong brand. Keep it consistent across all your channels with our detailed brand guide template.\",\"Get the free brand guide template delivered right to your inbox.\",\"brand_storytelling\",{\"_1090\":4562,\"_1780\":4563,\"_3177\":4564,\"_3179\":4565},\"Free Worksheet: Brand Storytelling\",\"Use this handy exercise as a guide to help you craft a compelling brand story and build a loyal audience through the power of storytelling.\",\"Get the worksheet\",\"Get our free Brand Storytelling Worksheet delivered right to your inbox.\",{\"_1090\":4567,\"_1780\":4568,\"_3177\":4569,\"_3179\":4570},\"Free Reading List: How to Brand Your Business\",\"A great brand can help your products stand out from the crowd. Get a crash course in small business branding with our free, curated list of high-impact articles.\",\"Get the free reading list\",\"Get our Branding reading list delivered right to your inbox.\",\"branding_kit\",{\"_1090\":4573,\"_1780\":4574,\"_3177\":4078,\"_3179\":4575,\"_4547\":4576},\"Free Business Branding Kit\",\"Craft a powerful brand identity that stands out in the market. Use these free templates and tools to help you build a cohesive and memorable brand.\",\"Get the branding kit delivered right to your inbox.\",\"Thanks for downloading. You'll receive your free kit soon. In the meantime, start building your store with a free trial of Shopify.\",\"business_case_template\",{\"_1090\":4579,\"_1780\":4580,\"_3177\":4581,\"_3179\":4582,\"_4547\":4548},\"Free Business Case Template\",\"Turn your big ideas into reality. Our user-friendly template is here to help you create a compelling business case with ease.\",\"Get the template now\",\"Get our template delivered right to your inbox.\",\"business_letter\",{\"_1090\":4585,\"_1780\":4586,\"_3177\":4581,\"_3179\":4582,\"_4547\":4548},\"Free Business Letter Template\",\"Communicate clearly and effectively. Use this customizable template to create a polished business letter that makes a great impression.\",\"business_model_canvas\",{\"_1090\":4589,\"_1780\":4590,\"_3177\":4581,\"_3179\":4582,\"_4547\":4548},\"Free Business Model Canvas Template\",\"Streamline your business planning! This easy-to-use template helps you visualize your business model and identify key components for success.\",\"business_proposal\",{\"_1090\":4593,\"_1780\":4594,\"_3177\":4553,\"_3179\":4595},\"Free Business Proposal Template\",\"Land your next big deal with ease! Our easy-to-follow template helps you craft proposals that not only impress but also seal the deal.\",\"Get our business proposal template delivered right to your inbox.\",\"businessplan\",{\"_1090\":4598,\"_1780\":4599,\"_3177\":4581,\"_3179\":4600},\"Free: Business Plan Template\",\"Business planning is often used to secure funding, but plenty of business owners find writing a plan valuable, even if they never work with an investor. That’s why we put together a free business plan template to help you get started.\",\"Get the business plan template delivered right to your inbox.\",\"businessideas\",{\"_1090\":4603,\"_1780\":4604,\"_3177\":4605,\"_3179\":4606},\"Free: The Big List of Business Ideas\",\"To help you find the inspiration to start, we compiled a list of 100+ in-demand business ideas, broken down into categories like fitness, apparel, and gaming.\",\"Get the list now\",\"Get the big list of business ideas delivered right to your inbox.\",\"camera_checklist\",{\"_1090\":4609,\"_1780\":4610,\"_3177\":4611,\"_3179\":4612},\"How to take product photos like a pro\",\"This essential guide will help you shoot stunning product photos, with tips, equipment lists, and easy-to-follow shooting instructions.\",\"Download guide\",\"Get the guide delivered right to your inbox.\",\"cancel_policy\",{\"_1090\":4615,\"_1780\":4616,\"_3177\":4078,\"_3179\":4617},\"Free Cancellation Policy Template\",\"Protect your time with a clear and professional cancellation policy. This template makes it easy to create.\",\"Get the template delivered right to your inbox.\",\"case_studies\",{\"_1090\":4620,\"_1780\":4621,\"_3177\":4622,\"_3179\":4623},\"Free Video Series: Ecommerce Inspiration\",\"Feeling uninspired? Watch some of the world's most successful entrepreneurs share their best advice for new business owners.\",\"Get the free video series\",\"Get our Ecommerce Inspiration video series delivered right to your inbox.\",\"case_study_template\",{\"_1090\":4626,\"_1780\":4627,\"_3177\":4581,\"_3179\":4628},\"Free Case Study Template\",\"Show your expertise and highlight your company’s success with our free case study template.\",\"Get the case study template delivered right to your inbox.\",\"cash_flow_template\",{\"_1090\":4631,\"_1780\":4632,\"_3177\":4581,\"_3179\":4633},\"Free Cash Flow Statement Template\",\"Balancing your books can be stressful. Take charge of your finances with our free cash flow statement template.\",\"Get the cash flow statement template delivered right to your inbox.\",\"competitive\",{\"_1090\":4636,\"_1780\":4637,\"_3177\":4581,\"_3179\":4638},\"Free: Competitive Analysis Template\",\"By evaluating the strengths and weaknesses of your competition, you can begin to formulate how to give your company an advantage. Download our free competitive analysis template and gain an edge over the competition.\",\"Get the competitive analysis template delivered right to your inbox.\",\"content_strategy_template\",{\"_1090\":4641,\"_1780\":4642,\"_3177\":4581,\"_3179\":4643},\"Free Content Strategy Template\",\"Create content that truly connects and engages. Our template helps you plan and execute your vision, keeping your goals on track.\",\"Get the content strategy template delivered right to your inbox.\",\"copywriting\",{\"_1090\":4646,\"_1780\":4647,\"_3177\":4569,\"_3179\":4648},\"Free Reading List: Copywriting Tactics for Entrepreneurs\",\"Is your website content costing you sales? Learn how to improve your website copy with our free, curated list of high-impact articles.\",\"Get our Copywriting Tactics reading list delivered right to your inbox.\",\"copywriting_research\",{\"_1090\":4651,\"_1780\":4652,\"_3177\":4553,\"_3179\":4617},\"Research the words you use to sell\",\"Use this free template to help you enhance your website and connect with customers. Research the words competitors use and analyze customer feedback to help you write compelling copy.\",\"customer_email\",{\"_1090\":4655,\"_1780\":4656,\"_3177\":4553,\"_3179\":4657},\"Free Customer Service Email Templates\",\"Make responding to customer inquiries quicker and more effective with these free templates.\",\"Get the templates delivered right to your inbox.\",\"customer_journey\",{\"_1090\":4660,\"_1780\":4661,\"_3177\":4553,\"_3179\":4617,\"_4547\":4548},\"Free Customer Journey Map Template\",\"Your customers know why they’re engaging with your brand. But do you know what they’re going through? Use this free template to craft a shopping experience they’ll love.\",\"customerservice\",{\"_1090\":4664,\"_1780\":4665,\"_3177\":4569,\"_3179\":4666},\"Free Reading List: Customer Service Strategies\",\"Focusing on customer service can turn negative interactions into positive reviews (and repeat customers). Learn how with our free, curated list of high-impact articles.\",\"Get the reading list delivered right to your inbox.\",\"decision_matrix\",{\"_1090\":4669,\"_1780\":4670,\"_3177\":4581,\"_3179\":4617,\"_4547\":4548},\"Free Decision Matrix Template\",\"Have a tough decision to make? This template helps you evaluate options and simplifies the decision making process so you can make confident choices.\",\"design\",{\"_1090\":4673,\"_1780\":4674,\"_3177\":4569,\"_3179\":4675},\"Free Reading List: Online Store Design Tips\",\"Your online store's appearance can have a big impact sales. Unleash your inner designer with our free, curated list of high-impact articles.\",\"Get our Store Design reading list delivered right to your inbox.\",\"digital_marketing_kit\",{\"_1090\":4678,\"_1780\":4679,\"_3177\":4078,\"_3179\":4680,\"_4547\":4681},\"Free Digital Marketing Toolkit\",\"Unlock the secrets to successful online marketing. This free resource is packed with strategies, templates, and insights to elevate your brand’s digital presence.\",\"Get the toolkit delivered right to your inbox.\",\"Thanks for downloading. You'll receive your free toolkit soon. In the meantime, start building your store with a free trial of Shopify.\",{\"_1090\":4683,\"_1780\":4684,\"_3177\":4539,\"_3179\":4685},\"Free Ebook: How to Grow Your Ecommerce Business with Email Marketing\",\"Whether you're just getting started or dreaming up your next big campaign, this email marketing guide will provide you with insights and ideas to help your business grow.\",\"Get our Email Marketing guide delivered right to your inbox.\",\"excel_inventory\",{\"_1090\":4688,\"_1780\":4689,\"_3177\":4078,\"_3179\":4690},\"Free Excel Inventory Management Template\",\"Simplify your inventory tracking and management with this easy-to-use Excel template.\",\"Get this template delivered right to your inbox.\",\"expense_report\",{\"_1090\":4693,\"_1780\":4694,\"_3177\":4581,\"_3179\":4582,\"_4547\":4548},\"Free Expense Report Template\",\"Make tracking your expenses and reimbursements a whole lot easier. Our simple template keeps things accurate and saves you time.\",\"googleshopping\",{\"_1090\":4697,\"_1780\":4698,\"_3177\":4539,\"_3179\":4699},\"Free Ebook: Google Shopping for Small Businesses\",\"Google Shopping ads are one of the leading traffic sources that can give you the ultimate edge. Discover this hidden gem often overlooked by your competition.\",\"Get Google Shopping for Small Businesses delivered right to your inbox.\",\"go_to_market\",{\"_1090\":4702,\"_1780\":4703,\"_3177\":4553,\"_3179\":4704},\"Free Go-to-Market Strategy Template\",\"Plan your product launch with precision. Our template can help you reach and convert your target audience efficiently.\",\"Get your free go-to-market strategy template delivered right to your inbox.\",\"hiring_questions\",{\"_1090\":4707,\"_1780\":4708,\"_3177\":4709,\"_3179\":4710,\"_4547\":4548},\"Free Guide: Interview Questions for Hiring Retail Employees\",\"Hiring competent retail employees is becoming increasingly challenging. Use this guide to ask the right questions during the interview process to ensure you hire the right people for your store.\",\"Get the free guide now\",\"Get our guide Interview Questions for Hiring Retail Employees delivered right to your inbox.\",\"holiday_selling_2021\",{\"_1090\":4713,\"_1780\":4714,\"_3177\":4709,\"_3179\":4715,\"_4547\":4548},\"Free Holiday Selling Guide: Top 10 Holiday Selling Tips for Retail Stores\",\"A sale can happen anywhere, at any time. Use our top 10 strategies to unify your customer touch points and set yourself up for holiday success.\",\"Get our Top 10 Holiday Selling Tips for Retail Stores delivered right to your inbox.\",\"international_shipping\",{\"_1090\":4718,\"_1780\":4719,\"_3177\":4078,\"_3179\":4720,\"_4547\":4721},\"Free International Shipping Checklist\",\"Expand your business globally with confidence. This free checklist ensures you have everything in place for smooth and compliant shipments.\",\"Get the checklist delivered right to your inbox.\",\"Thanks for downloading. You'll receive your free checklist soon. In the meantime, start building your store with a free trial of Shopify.\",\"inventory_templates\",{\"_1090\":4724,\"_1780\":4725,\"_3177\":4726,\"_3179\":4727,\"_4547\":4728},\"5 Free Templates to Better Understand Your Inventory\",\"Calculate your businesses cost of goods sold, sell through rate, inventory turnover, saftey stock, economic order quantity, or reorder point with ease using these custom templates. (No math required!)\",\"Get your free templates\",\"Get your Inventory Templates delivered right to your inbox.\",\"Thanks for downloading. You'll receive your free templates soon. In the meantime, start building your store with a free trial of Shopify.\",\"invoice_template\",{\"_1090\":4731,\"_1780\":4732,\"_3177\":4078,\"_3179\":4733,\"_4547\":4734},\"Free Invoice Template\",\"Streamline your billing process with a customizable invoice template.\",\"Get your invoice template delivered right to your inbox.\",\"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify.\",\"keyword_research_template\",{\"_1090\":4737,\"_1780\":4738,\"_3177\":4553,\"_3179\":4617},\"Free keyword research template\",\"Use this free keyword research template to unlock opportunities and manage your SEO strategy. Drive targeted traffic to your website by tracking search volume, ranking difficulty, user intent, and content ideas.\",\"marketing_plan\",{\"_1090\":4741,\"_1780\":4742,\"_3177\":4553,\"_3179\":4743,\"_4547\":4728},\"Free Marketing Plan Template\",\"Create a detailed marketing plan that gets results. Our template helps you design strategies and actions to effectively reach your audience.\",\"Get your marketing plan template delivered right to your inbox.\",\"marketing_proposal\",{\"_1090\":4746,\"_1780\":4747,\"_3177\":4553,\"_3179\":4748,\"_4547\":4734},\"Free Marketing Proposal Template\",\"Impress with a professional marketing proposal. This free template provides a clear structure and essential elements to help you create compelling proposals.\",\"Get your template delivered right to your inbox.\",\"okr_template\",{\"_1090\":4751,\"_1780\":4752,\"_3177\":4581,\"_3179\":4748,\"_4547\":4734},\"Free OKR Template\",\"Align your team and boost performance. This simple template helps you set clear objectives and track key results for measurable success.\",\"one_pager\",{\"_1090\":4755,\"_1780\":4756,\"_3177\":4581,\"_3179\":4748,\"_4547\":4734},\"Free One Pager Template\",\"Present your ideas clearly and concisely. This template helps you summarize your key points perfectly.\",\"opening_closing_checklist\",{\"_1090\":4759,\"_1780\":4760,\"_3177\":4761,\"_3179\":4762,\"_4547\":4548},\"Free Checklist for Opening and Closing Your Store\",\"Ensure all protocols and procedures are completed each time you open and close your store with this handy, easy-to-follow checklist.\",\"Get the free checklist\",\"Get our Opening and Closing Checklist delivered right to your inbox.\",\"optimization\",{\"_1090\":4765,\"_1780\":4766,\"_3177\":4569,\"_3179\":4767},\"Free Reading List: Conversion Optimization for Beginners\",\"Turn more website visitors into customers by getting a crash course in conversion optimization. Access our free, curated list of high-impact articles below.\",\"Get our Conversion Optimization reading list delivered right to your inbox.\",\"packaging_calculator\",{\"_1090\":4770,\"_1780\":4771,\"_3177\":4772,\"_3179\":4773},\"Calculate your packaging costs\",\"Use this free calculator to estimate your packaging expenses. Get insights into labor, materials, and design costs to make informed decisions for your business.\",\"Download calculator\",\"Get the calculator delivered right to your inbox.\",\"packing_slip\",{\"_1090\":4776,\"_1780\":4777,\"_3177\":4581,\"_3179\":4778},\"Free Packing Slip Template\",\"Save time and effort by ensuring proper delivery of your products. Our free packing slip template helps you get started.\",\"Get the packing slip template delivered right to your inbox.\",\"parentpreneur\",{\"_1090\":4781,\"_1780\":4782,\"_3177\":4078,\"_3179\":4783},\"Playbook for the Aspiring Parentpreneur\",\"Unleash your creativity and turn your passion into a thriving business with our Parentprenuer brainstorming guide. Discover new ideas, set realistic goals, and map out a plan for success.\",\"Check your inbox for your copy of the Parentpreneur Playbook.\",\"persona_template\",{\"_1090\":4786,\"_1780\":4787,\"_3177\":4553,\"_3179\":4582,\"_4547\":4548},\"Free User Persona Template\",\"Maximize your product’s potential. Unlock insights to fine-tune your offerings and impress users. Our template makes it easy.\",\"phonecases\",{\"_1090\":4790,\"_1780\":4791,\"_3177\":4792,\"_3179\":4793},\"Get a Free Phone Case Business in a Box\",\"Free high quality phone case stock photos and a list of some places you can look to find phone case suppliers to work with.\",\"Download startup bundle\",\"Get our startup bundle delivered right to your inbox.\",\"photobrief\",{\"_1090\":4796,\"_1780\":4797,\"_3177\":4553,\"_3179\":4617},\"Get perfect product photography\",\"This free template will help you write detailed, professional creative briefs that help photographers know exactly what you're looking for.\",\"photochecklist\",{\"_1090\":4800,\"_1780\":4801,\"_3177\":4802,\"_3179\":4803},\"All the images your store needs\",\"This free photo shot list helps you plan every image for your online store, from homepage banners to product cards.\",\"Download shot list\",\"Get the shot list delivered right to your inbox.\",\"photographer_checklist\",{\"_1090\":4806,\"_1780\":4807,\"_3177\":4808,\"_3179\":4720},\"Make your next photo shoot a success\",\"Use this free checklist to help you hire the perfect photographer for your product photos—complete with budget tips and outreach email templates.\",\"Download checklist\",\"photography\",{\"_1090\":4811,\"_1780\":4812,\"_3177\":4813,\"_3179\":4814},\"Free Guide: DIY Product Photography\",\"Learn how to take beautiful product photos on a budget with our free, comprehensive video guide.\",\"Get your free guide\",\"Get our DIY Guide to Beautiful Product Photography delivered right to your inbox.\",\"popup_guide\",{\"_1090\":4817,\"_1780\":4818,\"_3177\":4813,\"_3179\":4819,\"_4547\":4548},\"Pop-Up Shop Quickstart Guide\",\"Thinking about hosting a Pop-Up Shop? This free guide includes 3 checklists that help frame what you're looking to accomplish through your Pop-Up Shop, different types of Pop-Up Shops, and design ideas to help get you started.\",\"Get your Pop-Up Shop Quickstart Guide delivered right to your inbox.\",\"pp_template\",{\"_1090\":4822,\"_1780\":4823,\"_3177\":4553,\"_3179\":4617,\"_4547\":4548},\"Free PowerPoint Template\",\"Capture attention with business presentations that pop! Our customizable template makes it easy to showcase your ideas clearly.\",\"press_kit\",{\"_1090\":4826,\"_1780\":4827,\"_3177\":4553,\"_3179\":4617,\"_4547\":4548},\"Free Press Kit Template\",\"Get your business the spotlight it deserves. Our all-in-one template makes it a breeze for journalists and media to share your story.\",\"pressrelease\",{\"_1090\":4830,\"_1780\":4831,\"_3177\":4581,\"_3179\":4832},\"Free: Press Release Template\",\"To help you get started, we put together this template to help you structure your story using a common press release format. You can replace each component with your own information and adapt it according to your needs.\",\"Get the press release template delivered right to your inbox.\",\"problem_statement\",{\"_1090\":4835,\"_1780\":4836,\"_3177\":4581,\"_3179\":4617,\"_4547\":4548},\"Free Problem Statement Template\",\"See your challenges clearly. This simple template helps you create powerful problem statements that lead to meaningful solutions.\",\"process_map\",{\"_1090\":4839,\"_1780\":4840,\"_3177\":4581,\"_3179\":4617,\"_4547\":4548},\"Free Process Mapping Template\",\"Simplify your operations with a clear picture of your processes. This template helps you outline and improve workflows for more productivity.\",\"productivity\",{\"_1090\":4843,\"_1780\":4844,\"_3177\":4569,\"_3179\":4845},\"Free Reading List: Ecommerce Motivation\",\"Having trouble focusing on growing your small business? Get access to our free, curated list of high-impact productivity articles.\",\"Get our Ecommerce Motivation reading list delivered right to your inbox.\",{\"_1090\":4847,\"_1780\":4848,\"_3177\":4849,\"_3179\":4850},\"Free Guide: How to Find a Profitable Product to Sell Online\",\"Excited about starting a business, but not sure where to start? This free, comprehensive guide will teach you how to find great, newly trending products with high sales potential.\",\"Get the free guide\",\"Get How To Find A Product To Sell Online: The Definitive Guide PDF delivered right to your inbox.\",\"product_vision\",{\"_1090\":4853,\"_1780\":4854,\"_3177\":4581,\"_3179\":4617,\"_4547\":4548},\"Free Product Vision Template\",\"Developing a new product? This free template will help give you a clear picture of your product’s future, by defining effective goals and strategies.\",\"profit_loss\",{\"_1090\":4857,\"_1780\":4858,\"_3177\":4581,\"_3179\":4548},\"Free Profit and Loss Statement Template\",\"Need help keeping an eye on your business's financial performance? Our free, user-friendly template will help you make informed decisions with ease.\",\"purchase_order\",{\"_1090\":4861,\"_1780\":4862,\"_3177\":4553,\"_3179\":4617},\"Create a purchase order\",\"Use this free template to create clear, detailed purchase orders for your business. Keep all your information organized and easy to understand.\",\"resignation_letter\",{\"_1090\":4865,\"_1780\":4866,\"_3177\":4867,\"_3179\":4657},\"Free Resignation Letter Templates\",\"Leave your job on good terms with these professionally crafted resignation letter templates.\",\"Download templates\",\"retail_marketing\",{\"_1090\":4870,\"_1780\":4871,\"_3177\":4813,\"_3179\":4872,\"_4547\":4548},\"Free Download: From Clicks to Customers: How to Measure Your Retail Store's Marketing Success\",\"Every marketing campaign is an investment of your time, energy, and money. Do you ever wonder if your efforts were worth it? Read this guide and build a framework to plan, track, and measure the success of retail marketing campaigns.\",\"Get your free Retail Marketing Success PDF delivered right to your inbox.\",\"retention_audit\",{\"_1090\":4875,\"_1780\":4876,\"_3177\":4877,\"_3179\":4878,\"_4547\":4548},\"Free Download: Retention Audit Checklist\",\"Struggling with customer retention? This free checklist will help you build a retention mindset throughout your company by auditing retention strategies at every level of your business.\",\"Get your free checklist\",\"Get this free Retention Audit Checklist PDF delivered right to your inbox.\",\"rfp_template\",{\"_1090\":4881,\"_1780\":4882,\"_3177\":4581,\"_3179\":4883},\"Free RFP Template\",\"Make writing requests for proposals easier and faster with our free RFP template.\",\"Get the RFP template delivered right to your inbox.\",\"root_cause\",{\"_1090\":4886,\"_1780\":4887,\"_3177\":4581,\"_3179\":4888,\"_4547\":4548},\"Free Root Cause Analysis Template\",\"Get to the heart of your business problems and find effective solutions. This template helps you find and address the underlying causes.\",\"Get this free template delivered right to your inbox.\",\"rotating_schedules\",{\"_1090\":4891,\"_1780\":4892,\"_3177\":4726,\"_3179\":4893,\"_4547\":4548},\"Free Download: Rotating Schedules Templates\",\"Struggling to keep your stores fully staffed and running smoothly? Consider implementing a rotating shift program. Download these free templates to find the right schedule for you and your employees.\",\"Get these free Rotating Schedules Templates delivered right to your inbox.\",\"sales_email\",{\"_1090\":4896,\"_1780\":4897,\"_3177\":4726,\"_3179\":4898,\"_4547\":4548},\"Free Sales Email Templates\",\"Craft compelling emails that convert! Our customizable templates help you engage prospects and close deals.\",\"Get these free templates delivered right to your inbox.\",\"sales_funnel_template\",{\"_1090\":4901,\"_1780\":4902,\"_3177\":4553,\"_3179\":4903,\"_4547\":4548},\"Free Sales Funnel Template\",\"Make your sales process smoother and close deals faster. Our template maps out each stage, so you never miss an opportunity.\",\"Get this free sales funnel template delivered right to your inbox.\",\"sales_plan_template\",{\"_1090\":4906,\"_1780\":4907,\"_3177\":4581,\"_3179\":4908,\"_4547\":4548},\"Free Sales Planning Template\",\"Supercharge your sales strategy with our all-in-one planning tool. Set your targets, track your progress, and reach your goals with confidence and ease.\",\"Get this free sales planning template delivered right to your inbox.\",\"scope_template\",{\"_1090\":4911,\"_1780\":4912,\"_3177\":4581,\"_3179\":4888,\"_4547\":4548},\"Free Scope of Work Template\",\"Set clear expectations and ensure project success. This template provides a simple outline to help you define project deliverables and run programs smoothly.\",{\"_1090\":4914,\"_1780\":4915,\"_3177\":4761,\"_3179\":4916},\"Free Download: SEO Checklist\",\"Want to rank higher in search results? Get access to our free, checklist on search engine optimization.\",\"Get our SEO Checklist delivered right to your inbox.\",\"services_price\",{\"_1090\":4919,\"_1780\":4920,\"_3177\":4772,\"_3179\":4921,\"_4547\":4922},\"Your Time is Valuable, so Price it Right\",\"Ensure your business is profitable with this easy-to-use pricing calculator. This free tool helps you find the right pricing strategy for your services, so you can maximize your time and your earnings.\",\"Get this calculator delivered right to your inbox.\",\"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify.\",\"sfn_interview\",{\"_1090\":4925,\"_1780\":4926,\"_3177\":4761,\"_3179\":4720},\"Free Checklist: How to Interview a Third Party Logistics Provider\",\"Outsourcing fulfillment is a significant investment. Here’s a checklist of questions to ask in preparation of choosing the right fulfillment provider and transitioning your business.\",\"sfn_outsource\",{\"_1090\":4929,\"_1780\":4930,\"_3177\":4761,\"_3179\":4720},\"Free Checklist: Are You Ready to Outsource Your Fulfillment?\",\"Trusting a third party logistics (3PL) provider with your inventory and your customer experience is a significant investment. These questions will help determine if it's time to outsource your fulfillment and take the next step in growing your business.\",{\"_1090\":4932,\"_1780\":4933,\"_3177\":4934,\"_3179\":4935,\"_4547\":4922},\"The Shopify guide to shipping and fulfillment\",\"Boost customer satisfaction while driving sales growth for your ecommerce business with an effective shipping and fulfillment strategy. Use this guide to create a plan that covers all aspects of shipping and fulfillment, from how much to charge your customers to choosing the right fulfillment method.\",\"Download now and start optimizing your operations\",\"Get our shipping and fulfillment guide delivered right to your inbox.\",\"shipping_docs\",{\"_1090\":4938,\"_1780\":4939,\"_3177\":4078,\"_3179\":4940,\"_4547\":4728},\"Free Shipping Document Templates\",\"Simplify your shipping process with these customizable shipping document templates.\",\"Get the shipping document templates delivered right to your inbox.\",\"shipping_kit\",{\"_1090\":4943,\"_1780\":4944,\"_3177\":4078,\"_3179\":4945,\"_4547\":4576},\"Free Shipping and Fulfillment Kit\",\"Simplify your shipping process and ensure your products reach customers on time. This free toolkit provides essential tips and resources to help you manage logistics efficiently.\",\"Get our shipping and fulfillment kit delivered right to your inbox.\",{\"_1090\":4947,\"_1780\":4948,\"_3177\":4949,\"_3179\":4950,\"_4547\":4922},\"Social media strategy and planning templates\",\"Ready to get started with your social media strategy? These free, customizable templates give you tools to plan and execute a strategy that connects you with your target audience while keeping your content calendar organized.\",\"Download now and start seeing results\",\"Get your social media strategy and planning templates delivered right to your inbox.\",\"social_media_kit\",{\"_1090\":4953,\"_1780\":4954,\"_3177\":4078,\"_3179\":4955,\"_4547\":4956},\"Free Social Media Toolkit\",\"Boost your engagement and grow your audience with this free toolkit. Get templates, best practices, and tips to help you create compelling content that engages and converts.\",\"Get your social media strategy toolkit delivered right to your inbox.\",\"Thanks for downloading. You'll receive your toolkit copy soon. In the meantime, start building your store with a free trial of Shopify.\",\"social_template\",{\"_1090\":4947,\"_1780\":4948,\"_3177\":4949,\"_3179\":4959,\"_4547\":4548},\"Get social media strategy and planning templates delivered right to your inbox.\",\"sop_template\",{\"_1090\":4962,\"_1780\":4963,\"_3177\":4553,\"_3179\":4582,\"_4547\":4548},\"Free SOP Template\",\"Turn your tangle of tasks into simple steps anyone can follow. Our user-friendly template makes it a breeze.\",\"start_business_checklist\",{\"_1090\":4966,\"_1780\":4967,\"_3177\":4078,\"_3179\":4582,\"_4547\":4548},\"Take the guesswork out of starting a business\",\"This free checklist guides you through each step, from idea to your first sale.\",\"store_layouts\",{\"_1090\":4970,\"_1780\":4971,\"_3177\":4726,\"_3179\":4898,\"_4547\":4548},\"Free Download: Store Layout Templates\",\"Trying to decide which layout is right for your store? Download these free templates to learn which types of layouts work best for different industries and draw inspiration for your own design.\",\"survey_intro\",{\"_1090\":4974,\"_1780\":4975,\"_3177\":4976,\"_3179\":4888,\"_4547\":4548},\"Free Survey Introduction Template\",\"Start gathering valuable feedback from your customers with this ready-to-use survey introduction template.\",\"Get template\",\"swot\",{\"_1090\":4979,\"_1780\":4980,\"_3177\":4581,\"_3179\":4981},\"Free: SWOT Analysis Template\",\"Get your free SWOT Analysis Template. Use this free PDF to future-proof your business by identifying your strengths, weaknesses, opportunities, and threats.\",\"Get the SWOT analysis template delivered right to your inbox.\",\"tax_season\",{\"_1090\":4984,\"_1780\":4985,\"_3177\":4545,\"_3179\":4813,\"_4547\":4922},\"Free Download: 6 Steps to Get Your Business Ready for Tax Season\",\"Tax season is stressful for any business owner. This guide will go through the process of filing income taxes in America and provide you with checklists to keep you organized and prepared.\",{\"_1090\":4987,\"_1780\":4988,\"_3177\":4989,\"_3179\":4720},\"Free: Shopify Store Trust Checklist\",\"Shopify’s research team conducted a series of in-depth interviews with North American shoppers to learn how customer trust is formed in online stores. This checklist is a summary of their findings, created to help business owners understand what essential aspects of their online store experience creates trust among customers, along with the trust-busting mistakes to avoid.\",\"Get the checklist now\",\"tshirt_guide\",{\"_1090\":4992,\"_1780\":4993,\"_3177\":4078,\"_3179\":4612,\"_4547\":4922},\"Your Complete Guide To Starting a T-Shirt Business\",\"Turn your passion for fashion into a thriving business. This free comprehensive guide walks you through each step of launching your own t-shirt business, from design to sales.\",\"ttp_guide\",{\"_1090\":4996,\"_1780\":4997,\"_3177\":4545,\"_3179\":4813,\"_4547\":4922},\"Free Download: The Online Sellers Guide to In-Person Sales\",\"In-person selling is more approachable than ever. This guide covers why selling in person can reduce customer acquisition costs, how to build a plan that will scale with your business, and tactics from ecommerce sellers that made the move successfully.\",{\"_1090\":4999,\"_1780\":5000,\"_3177\":4539,\"_3179\":5001},\"Free Ebook: Twitter Marketing for Small Businesses\",\"This guide will teach you everything from earning your first followers to getting the most out of Twitter’s advertising platform. Claim your free download to get instant access.\",\"Get Twitter Marketing for Small Businesses delivered right to your inbox.\",\"use_case_template\",{\"_1090\":5004,\"_1780\":5005,\"_3177\":4553,\"_3179\":4582,\"_4547\":4548},\"Free Use Case Template\",\"Do your products hold hidden value? Use this free template to spot new sales opportunities.\",\"uvp_template\",{\"_1090\":5008,\"_1780\":5009,\"_3177\":4553,\"_3179\":4582,\"_4547\":4548},\"Free Unique Value Proposition Template\",\"Clearly define what sets your business apart with this easy-to-use template.\",\"value_chain\",{\"_1090\":5012,\"_1780\":5013,\"_3177\":4581,\"_3179\":4582,\"_4547\":4548},\"Free Value Chain Template\",\"Explore your business activities and discover new ways to lower costs and improve quality. This template helps you analyze each step for better performance.\",\"value_prop_template\",{\"_1090\":5016,\"_1780\":5017,\"_3177\":4553,\"_3179\":4617,\"_4547\":4548},\"Free Value Proposition Template\",\"Share what makes your brand stand out. Convince customers to consider, click, and buy. Our template makes it easy.\",{\"_1090\":5019,\"_1780\":5020,\"_3177\":4569,\"_3179\":4666},\"Free Reading List: Video Marketing Tips and Tricks\",\"Video marketing is a powerful tool you can’t afford to ignore. Get a crash course with our free, curated list of high-impact articles.\",\"white_paper_template\",{\"_1090\":5023,\"_1780\":5024,\"_3177\":4581,\"_3179\":4617,\"_4547\":4548},\"Free White Paper Template\",\"Share your experience and establish your authority. This template offers a framework for creating compelling, trustworthy white papers.\",\"website_checklist\",{\"_1090\":5027,\"_1780\":5028,\"_3177\":4581,\"_3179\":4720,\"_4547\":4548},\"Free Website Checklist\",\"Ensure your website is fully optimized and user-friendly with this comprehensive checklist.\",\"minervaUser\",{\"_5031\":5032,\"_5033\":5034,\"_5035\":5036,\"_5037\":5038,\"_5039\":1754,\"_5040\":5041,\"_5042\":1795,\"_5043\":5044,\"_5045\":5046,\"_5047\":5048,\"_5052\":5053,\"_5055\":1795,\"_5056\":1754},\"annualDiscountPercentage\",25,\"basicAnnualPrice\",\"\u003cspan\u003e$29.00 USD\u003c/span\u003e\",\"googleCountryOffer\",\"$500 USD\",\"minimumMonthlyPrice\",\"$5\",\"minimumMonthlyPriceCurrency\",\"paidTrialAmount\",\"$1\",\"paidTrialMonths\",\"posProPriceUsd\",\"$89\",\"posRetailLocations\",\"1,000\",\"promoAmount\",{\"_5049\":1793,\"_1753\":1754,\"_5050\":5051},\"amount\",\"currencySymbol\",\"$\",\"signupTypes\",[5054],\"paid_trial_experience\",\"trialLength\",\"usd\",\"actionData\"]\n");</script><!--$--><script>window.__reactRouterContext.streamController.close();</script><!--/$--><!--/$-->